Kuo: iPhone 14 Pro Max Popularity Could Lead to More Differentiation Between iPhone 15 Pro and iPhone 15 Pro Max

Apple has seen high demand for the 6.7-inch iPhone 14 Pro Max, which could lead the company to further differentiate the next-generation iPhone 15 Pro and Pro Max, according to Apple analyst Ming-Chi Kuo. Apple could add exclusive features to the ‌iPhone 15 Pro‌ Max in an effort to encourage more people to purchase the larger and more expensive device.

iPhone 15 to Switch From Lightning to USB C in 2023 feature sans arrow
Kuo last week said that Apple asked manufacturing partners to ramp up production of the ‌iPhone 14‌ Pro models due to strong demand, and today, he noted that the ‌iPhone 14‌ Pro Max accounts for approximately 60 percent of the total order increase of the Pro models.


With the demand for the ‌iPhone 14‌ Pro models, Apple has asked its suppliers to shift from ‌iPhone 14‌ production to ‌iPhone 14‌ Pro production. Apple's ‌iPhone 14‌ and ‌iPhone 14‌ Plus are reportedly seeing demand that is "obviously lackluster," according to Kuo.

The suggestion that Apple might aim to further differentiate the 6.1 and 6.7-inch iPhone 15 models is somewhat in line with a recent rumor that we heard from Bloomberg's Mark Gurman, suggesting that instead of an "‌iPhone 15 Pro‌ Max," we'll get an "‌iPhone 15‌ Ultra."

Gurman says that Apple could replace Pro Max branding with Ultra branding, and while he didn't mention additional features for the "Ultra" model, a name difference between the "Pro" and the "Ultra" could perhaps indicate that the larger ‌iPhone 15‌ would get features not available in the smaller Pro model.

As of right now, rumors indicate that the ‌iPhone 15‌ could see a design update with a swap to USB-C instead of Lightning and new periscope telephoto lens technology. Everything that we know about the ‌iPhone 15‌ so far can be found in our iPhone 15 roundup.

Related Roundup: iPhone 15
Buyer's Guide: iPhone 15 (Caution)
Related Forum: iPhone

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Top Rated Comments

Kramerjn Avatar
22 months ago
That would be frustrating. I, for one, like the higher end features of the Pro models, but I can't stand the giant phone.
Score: 140 Votes (Like | Disagree)
Eldaerenth Faexidor Avatar
22 months ago
This is a terrible idea. The Max is not for everyone. Keep the Pro’s equal please!
Score: 113 Votes (Like | Disagree)
giebe Avatar
22 months ago
how about just an iPhone 15 Mini, iPhone 15 und 15 Max. All coming with the pro features.
Score: 91 Votes (Like | Disagree)
darthbane2k Avatar
22 months ago
Then Apple are clueless. People dont want differentiation. They also dont want to feel like they have the dud model. There should be one iPhone , the best iPhone they can possibly make - one spec in two different sizes.
Score: 75 Votes (Like | Disagree)
iamgalt Avatar
22 months ago
Great, that's all we need: more fragmentation. It used to be iPhone, then there was iPhone and iPhone Pro, then Pro and Pro Max. Lets add a third category just for the flagship version, plus the two standards, and a low cost version. Didn't Steve Jobs work to eliminate so much fragmentation when he came back to apple?
Score: 74 Votes (Like | Disagree)
spitcoff Avatar
22 months ago
Apple's ‌iPhone 14‌ and ‌iPhone 14‌ Plus are reportedly seeing demand ('https://twitter.com/mingchikuo/status/1575161169920532480') that is "obviously lackluster,"


Maybe because the 14 is basically the 13 with some new color options
Score: 63 Votes (Like | Disagree)