Garmin Reacts to Apple Watch Ultra: 'We Measure Battery Life in Months. Not Hours.'

Garmin has reacted to Apple's new rugged Apple Watch Ultra, saying in a tweet following the iPhone 14 and Apple Watch event that it measures battery life in "months" and "not hours," promoting its latest Enduro 2 watch for athletes.

apple watch ultra 2
While the Apple Watch Ultra has the longest battery life of any Apple Watch to date, with Apple promising up to 36 hours of normal use and up to 60 hours with watchOS 9's new Low Power Mode setting and other optimizations, the Enduro 2 can last significantly longer depending on usage scenarios.


Despite Garmin's claim that it measures battery life in months, the company actually advertises the Enduro 2 as having "up to 150 hours of battery life in GPS mode with solar charging" and "up to 34 days of battery life in smartwatch mode." The Enduro 2 has a 1.4-inch solar-powered display, compared to the nearly 2-inch display on the Apple Watch Ultra that can reach a peak brightness of 2,000 nits, the brightest ever in an Apple Watch.

The Apple Watch Ultra also has a wide range of advanced sensors, including the ability to take an ECG, measure blood oxygen level, alerts for high and low heart rates, and a new body temperature sensor focusing on women's health.

The Apple Watch Ultra is offered in a 49mm case and costs $799, while the Enduro 2 costs $1,099. The Apple Watch Ultra was made available for pre-order earlier this week and will begin shipping on Friday, September 23.

Related Roundup: Apple Watch Ultra 2
Tag: Garmin
Related Forum: Apple Watch

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Top Rated Comments

BootsWalking Avatar
22 months ago
Apple's response:

"We measure unit sales in millions, not thousands".
Score: 403 Votes (Like | Disagree)
dohspc Avatar
22 months ago
Still rather have an Apple Watch over a Garmin. I find Garmins software a mess.
Score: 63 Votes (Like | Disagree)
FightTheFuture Avatar
22 months ago

It really is. Apple is getting too smug for the little they innovate. It's all smoke and mirrors.
Reminds me of when Blackberry users would brag of physical keyboards.
Score: 63 Votes (Like | Disagree)
blacktape242 Avatar
22 months ago
garmin has darn good watches...
Score: 52 Votes (Like | Disagree)
Mjmar Avatar
22 months ago
Steve Ballmer vibes
Score: 49 Votes (Like | Disagree)
macsplusmacs Avatar
22 months ago
I measure it in things I can do with it not days of battery.

But meh.

Different market.

BUT THAT MARKET FOR GARMIN IS GETTING SMALLER AND SMALLER since the Ultra.
Score: 39 Votes (Like | Disagree)