Samsung Wants You to 'Join the Flip Side' Instead of Buying an iPhone 14 Pro

Following the announcement of the iPhone 14 and ‌iPhone‌ 14 Pro, Samsung has released a new ad that seems to be aimed at convincing ‌iPhone‌ customers to try out its latest Galaxy Z Flip4, which, as the name suggests - flips.


The ad, titled "Join the flip side," starts with a Flip4 user showing off the device's design to what is presumed to be an ‌iPhone‌ user, highlighting features such as how it can stand up by itself to take group selfies. "I would never switch to Samsung. I love my phone," the ‌iPhone‌ user says, possibly playing on the idea of ‌iPhone‌ users being "stubborn" to try devices made by companies other than Apple.

The ‌iPhone‌ customer then becomes obsessed with everything that flips open and closed, such as a book, a toilet seat, and more. In multiple segments, the ‌iPhone‌ user is obsessed with folding things, such as a pizza, all while repeating to themselves phrases like "I've always loved my phone," "I would never switch," and "I will never switch to Samsung."

Towards the end, the ‌iPhone‌ user wakes up from the nightmare and attempts to fold their smartphone in half, and since it doesn't, they place an order for the Galaxy Z Flip4.

Before the ‌iPhone‌ 14 launch, Samsung released another ad mocking the "lack of innovation" expected for Apple's latest phones compared to the Galaxy S22 Ultra and Z Flip4.

Tag: Samsung

Popular Stories

Nineth iOS 19 Feature

iOS 19 Beta is a Month Away With These New Features for Your iPhone

Thursday May 8, 2025 7:37 am PDT by
The first iOS 19 beta is just one month away, and there are already many new features and changes that are expected with it. Apple should seed the first iOS 19 beta to developers immediately following the WWDC 2025 keynote, which is scheduled for Monday, June 9. Following beta testing, the update should be released to the general public in September. Below, we recap the key iOS 19 rumors...
Foldable iPhone 2023 Feature Homescreen

Apple's Foldable iPhone Display Tech May Set New Industry Standard

Thursday May 8, 2025 3:29 am PDT by
Apple's upcoming foldable iPhone will feature a new type of display panel developed by Samsung that has never been used in a foldable product, claims a source with links to Apple's supply chain. According to the account yeux1122 on the Korean Naver blog, the foldable iPhone will use a custom display process for which Apple will hold branding trademark rights, and that meets Apple's stringent ...
siri glow

iPhone Users Now Able to Submit Claims in $95 Million Siri Spying Lawsuit

Wednesday May 7, 2025 11:40 am PDT by
If you owned a Siri-compatible device and had an accidental Siri activation between September 17, 2014 and December 31, 2024, you could be eligible for a payment from Apple as part of a class action lawsuit settlement. Apple in January agreed to pay $95 million to settle a class action lawsuit involving Siri spying accusations, and a website to distribute the funds has now been set up and...
iOS 18

Here Are Apple's Full iOS 18.5 Release Notes

Tuesday May 6, 2025 2:17 pm PDT by
Apple today seeded the release candidate version of iOS 18.5 to developers and public beta testers, giving us a look at the final version of the update that will be provided to the public next week. With the release candidate, Apple provided release notes, so we have a more complete look at the new features that are included in the update, including those that weren't found during the beta...
Mayday Calendar

Apple Acquisition Hints at Upgraded Calendar App on iOS 19 or Beyond

Friday May 9, 2025 9:13 am PDT by
Apple acquired Canadian startup Mayday Labs in April 2024, according to a European Commission listing, spotted by French blog MacGeneration. The acquisition had not received widespread attention from tech publications until now. Apple is legally required to report certain acquisitions to the European Commission, under the terms of the EU's Digital Markets Act. Mayday Labs founder Jeremy...
fortnite apple featured

Epic Games Submits Fortnite to U.S. App Store

Friday May 9, 2025 9:57 am PDT by
As promised, Epic Games today submitted Fortnite to the U.S. App Store, and if approved by Apple, it will mark the first time that the Fortnite app has been available in the United States since 2020. Fortnite will include options to purchase in-app currency from the web rather than through in-app purchase, which is what got the game banned to begin with. This time, though, Apple has been...
airpods pro purple

Apple's Camera Equipped AirPods and Apple Watch Could Launch as Soon as 2027

Thursday May 8, 2025 10:14 am PDT by
Apple is working on versions of the AirPods and Apple Watch that incorporate a camera, and the devices could be ready to launch sometime around 2027, reports Bloomberg. Apple has developed a chip codenamed "Nevis" that will be used for its camera-equipped Apple Watch, while a chip codenamed "Glennie" will be incorporated into the AirPods. Apple is aiming to have the chips ready "by around...

Top Rated Comments

ProfessionalFan Avatar
35 months ago
I'm good. I prefer my phones without giant creases in the middle. Creases that have resulted in giant cracks at times as well.
Score: 42 Votes (Like | Disagree)
ProfessionalFan Avatar
35 months ago

Haha this is a pretty clever ad
Not really. It just continues the trend of Apple living rent free in Samsung's head. They just can't stop mentioning them. Really shows which company is way ahead. Hint, it isn't Samsung.

Edit: Because Samsung fans are filling up my notifications telling me Apple isn't mentioned here. Replace "mentioning" with "referring". There you go. Because it is 100% clear who Samsung is referring to here, Apple and the iPhone.
Score: 29 Votes (Like | Disagree)
AirunJae Avatar
35 months ago
If you want a foldable phone, get a foldable phone. I personally wouldn't get any phone from Samsung, but that's mostly because I find their software annoying and don't care for the aesthetics. But other people do, so good for them ?
Score: 28 Votes (Like | Disagree)
Graphikos Avatar
35 months ago
The only fold benefit they tout is that it's "great for group shots" and then compare it to a toilet seat?
Score: 26 Votes (Like | Disagree)
antnythr Avatar
35 months ago
Haha this is a pretty clever ad
Score: 25 Votes (Like | Disagree)
Zito Abroad Avatar
35 months ago
Already did. Bought 2. Will never go back to a slab.
Score: 23 Votes (Like | Disagree)