Gurman: 'Apple Reality Pro' to Be First of Three Apple AR/VR Headset Devices

Apple is working on at least three augmented-reality and virtual-reality headset devices, the first of which will likely launch with the name "Apple Reality Pro," according to Bloomberg's Mark Gurman.

apple ar headset concept 2Concept render based on purported leaked information by Ian Zelbo

In the latest edition of his "Power On" newsletter, Gurman explained that there are a minimum of three Apple headsets actively in development that he is aware of, under the codes "N301," "N602," and "N421."

The first of these devices, N301, is what Gurman believes will be called "Apple Reality Pro." Apple Reality Pro is said to be the company's "high-end rival" to Meta's upcoming Quest Pro headset. N602 is reportedly the successor to the first Apple Reality Pro headset and could come in at a lower price point. N421 is Apple's long-rumored augmented reality glasses device, though Gurman cautioned that it may not launch for some time.

Gurman's latest report is the first concrete indication of what Apple's first headset product could be called. It is worth noting that the "Reality Pro" name lines up with Apple's recent trademark filings. Last week, Bloomberg reported that Apple has trademarked several terms believed to be associated with its upcoming headset devices, including "Reality Processor," "Reality Pro," and "Reality One."

According to analyst Ming-Chi Kuo, Apple is planning to announce its first headset as soon as January next year, with potential features including two 4K micro-OLED displays, 15 optical modules, two main processors, Wi-Fi 6E connectivity, eye tracking, object tracking, and hand gesture controls. The device's approximate price point is as yet unclear, but some reports indicate that it could cost around $3,000.

Related Roundup: Apple Vision Pro
Buyer's Guide: Vision Pro (Buy Now)
Related Forum: Apple Vision Pro

Popular Stories

AirPods Pro Firmware Feature

Apple Releases New Firmware for AirPods Pro 2, AirPods Pro 3, and AirPods 4

Thursday November 13, 2025 11:35 am PST by
Apple today released new firmware designed for the AirPods Pro 3, the AirPods 4, and the prior-generation AirPods Pro 2. The AirPods Pro 3 firmware is 8B25, while the AirPods Pro 2 and AirPods 4 firmware is 8B21, all up from the prior 8A358 firmware released in October. There's no word on what's include in the updated firmware, but the AirPods Pro 2, AirPods 4 with ANC, and AirPods Pro 3...
Tim Cook WWDC 2018

Report: Tim Cook to Step Down as Apple CEO 'as Soon as Next Year'

Saturday November 15, 2025 2:40 pm PST by
Apple is preparing for Tim Cook to step down as CEO of the company "as soon as next year," according to the Financial Times. The company's board of directors and senior executives "recently intensified preparations for Cook to hand over the reins," the report said. While the report said that Apple is unlikely to name a new CEO before its next earnings report in late January, it went on to ...
iPhone Pocket Short

iPhone Pocket Now Available to Order, But Already Selling Out

Friday November 14, 2025 6:20 am PST by
Apple recently teamed up with Japanese fashion brand ISSEY MIYAKE to create the iPhone Pocket, a limited-edition knitted accessory designed to carry an iPhone. iPhone Pocket is available to order on Apple's online store starting today, in the United States, France, China, Italy, Japan, Singapore, South Korea, and the United Kingdom. However, it is already completely sold out in the United...
apple silicon mac lineup 2024 feature purple m5

Apple's 2026 Mac Plans

Friday November 14, 2025 3:23 pm PST by
Most of Apple's Macs are slated to get M5 chips across 2026, and there's a possibility we'll even see the first M6 chips toward the end of the year. Updates are planned for everything from the MacBook Air to the Mac Studio. MacBook Air (Early 2026) The MacBook Air will be one of the first Macs to get a 2026 refresh, with an update planned for the first few months of the year. The MacBook...
best early black friday deals

Best Black Friday Apple Deals Live Now - Save on AirPods, iPads, and Apple Watches

Saturday November 15, 2025 1:45 pm PST by
We're officially in the month of Black Friday, which will take place on Friday, November 28 in 2025. As always, this will be the best time of the year to shop for great deals, including popular Apple products like AirPods, iPad, Apple Watch, and more. In this article, the majority of the discounts will be found on Amazon. Note: MacRumors is an affiliate partner with some of these vendors. When ...
tvOS 26 Profiles

tvOS 26.2 Adds a Useful New Feature to Your Apple TV

Friday November 14, 2025 10:02 am PST by
Starting with the upcoming tvOS 26.2 update, currently in beta, additional profiles created on the Apple TV no longer require their own Apple Account. In the Settings app on the Apple TV, under Profiles and Accounts, anyone can create a new profile by simply entering a name and indicating whether the profile is for a kid. The profile will be associated with the primary user's Apple Account,...
walmart new ornametns

Walmart Black Friday Deals Begin Today With Low Prices on Headphones, TVs, and More

Friday November 14, 2025 7:55 am PST by
Walmart's Black Friday sale has officially kicked off today, with an online shopping event that's also seeing some matching deals in retail locations. There are quite a few major discounts in this sale, including savings on headphones, TVs, and more. Note: MacRumors is an affiliate partner with Walmart. When you click a link and make a purchase, we may receive a small payment, which helps us...
CarPlay Pinned Messages

iOS 26.2 Adds New CarPlay Setting

Thursday November 13, 2025 6:48 am PST by
iOS 26 extended pinned conversations in the Messages app to CarPlay, for quick access to your most frequent chats. However, some drivers may prefer the classic view with a list of individual conversations only, and Apple now lets users choose. Apple released the second beta of iOS 26.2 this week, and it introduces a new CarPlay setting for turning off pinned conversations in the Messages...
iOS 26

Everything New in iOS 26.2 Beta 3

Monday November 17, 2025 3:20 pm PST by
Apple provided developers with the third beta of an upcoming iOS 26.2 update, and there are still new features that are being added with each beta that we get. We've rounded up all of the changes that Apple made in beta 3. AirDrop Apple added new AirDrop functionality, providing a way for two people to share files temporarily without having to add one another as contacts. iOS 26.2...

Top Rated Comments

Lounge vibes 05 Avatar
42 months ago

Apple’s naming conventions are going off the deep end. “Apple Reality Pro” doesn’t quite roll off the tongue. There’s a lot at stake at Apple for this device and they’re starting off with an unmarketable name.


There really isn’t anyone over at Apple to lose their shh on bad ideas and when executives come up short of perfection. It’s becoming clear as the years go by that Steve Jobs’ hot temper was one of the secret spices to Apple’s success.
meanwhile, Steve Jobs was absolutely convinced that the perfect name for their big return computer, the colorful all in one that would begin Apple’s huge rise to the top was “MacMan”.
He had to basically have the name “iMac” shoved down his throat until he finally relented.
Also let’s not forget about the early alternate names for the iPhone, the “telepod”, the “Mobi” and the “Tripod”.
Yeah, but Steve’s names are what brought Apple success…
Score: 18 Votes (Like | Disagree)
Nicole1980 Avatar
42 months ago
Omg, I will be so happy when Apple stops putting the 'pro' label on every ******* thing they make.
Give it a rest
Score: 15 Votes (Like | Disagree)
alpi123 Avatar
42 months ago
So basically what we already knew from months ago...
Score: 11 Votes (Like | Disagree)
darngooddesign Avatar
42 months ago

Apple’s naming conventions are going off the deep end. “Apple Reality Pro” doesn’t quite roll off the tongue. There’s a lot at stake at Apple for this device and they’re starting off with an unmarketable name.
No one calls the iPhone by its full name "Apple iPhone" so 'Reality Pro' does roll off the tongue well.

Same is true for almost every device apple makes or has made like the Apple iPad, Apple iPod, Apple AirPods, Apple Newton, etc.
Score: 9 Votes (Like | Disagree)
contacos Avatar
42 months ago
I’ll be interested once I can actually pretend to be in Hawaii, not Sims rendered Hawaii
Score: 8 Votes (Like | Disagree)
ipedro Avatar
42 months ago
Apple’s naming conventions are going off the deep end. “Apple Reality Pro” doesn’t quite roll off the tongue. There’s a lot at stake at Apple for this device and they’re starting off with an unmarketable name.

There really isn’t anyone over at Apple to lose their shh on bad ideas and when executives come up short of perfection. It’s becoming clear as the years go by that Steve Jobs’ hot temper was one of the secret spices to Apple’s success.
Score: 7 Votes (Like | Disagree)