Apple Not Expecting Drop in iPhone Demand, Asks Suppliers to Make 90 Million iPhone 14 Units
Apple is not anticipating a drop in iPhone sales in 2022 amid an overall smartphone market slowdown, reports Bloomberg. The Cupertino company is expecting continued strong demand for the iPhone and has asked suppliers to make 90 million iPhone 14 models, which is on par with iPhone 13 manufacturing in the same time period last year.
Apple is expecting to manufacture approximately 220 million iPhones in total in 2022, which is in line with 2021 manufacturing. Sources that spoke to Bloomberg said that Apple is able to weather a downturn in the smartphone market because the Apple customer base is still willing to spend money on premium devices.
Prior to 2021, new iPhone launches saw Apple manufacturing around 75 million devices. That was bumped up to 90 million in 2021 as the company anticipated high demand for the iPhone 13 models, and Apple is sticking with that target level for 2022.
While few changes are expected for the standard iPhone 14 models, the higher-end iPhone 14 Pro models will feature a new notchless design (with hole-punch and pill-shaped camera cutouts), an upgraded 48-megapixel camera, a faster A16 chip, an always-on display, and more.
Current rumors suggest that the iPhone 14 Pro models could have a higher starting price than the iPhone 13 Pro models, increasing the average selling price of iPhones in 2022. Apple has not provided revenue guidance since 2020, but Apple CFO Luca Maestri said during the company's second quarter earnings call that revenue growth is expected to accelerate in the September quarter, and supply constraints are expected to be lower than they were in the June quarter.
Popular Stories
Apple says iOS 16.4 is coming in the spring, which began this week. In his Sunday newsletter, Bloomberg's Mark Gurman said the update should be released "in the next three weeks or so," meaning a public release is likely in late March or early April.
iOS 16.4 remains in beta testing and introduces a handful of new features and changes for the iPhone. Below, we have recapped five new features ...
As previously rumored, the next-generation iPhone 15 Pro and iPhone 15 Pro Max will feature a unified volume button and a mute button, according to leaked CAD images shared in a video on the Chinese version of TikTok and posted to Twitter by ShrimpApplePro.
Instead of separate buttons for volume up and volume down, the iPhone 15 Pro models are expected to have a single elongated button for...
The iOS 16.4 update that is set to be released to the public in the near future includes voice isolation for cellular calls, according to notes that Apple shared today.
Apple says that Voice Isolation will prioritize your voice and block out the ambient noise around you, making for clearer phone calls where you can better hear the person you're chatting with and vice versa.
Voice...
The iOS 16.4 release candidate version that was provided to developers today appears to hint at a new set of AirPods that could be coming in the near future. According to @aaronp613, the beta features references to AirPods that have a model number of A3048 and an AirPods case with a model number of A2968.
There have been no rumors that new AirPods are on the horizon, and it is early for...
Nothing today announced the launch of its second-generation wireless earbuds, the Nothing Ear (2), which offer many of the same features as Apple's AirPods Pro 2 at a lower price point. We went hands-on with the Ear (2) earbuds to see whether they're a viable alternative to the AirPods Pro 2 for those who want to save some cash.
The Ear (2) earbuds are the successor to the Nothing Ear (1),...
Apple today seeded the release candidate versions of upcoming iOS 16.4 and iPadOS 16.4 updates to developers for testing purposes, with the software coming a week after the launch of the fourth betas. The RCs mark the final version of the software that will be provided to the public in the near future. Registered developers are able to download the iOS 16.4 and iPadOS 16.4 updates...
Apple is tracking the attendance of its employees at offices using badge records in order to ensure they are coming in at least three times a week, according to Platformer's Zoë Schiffer.
Since April 2022, Apple employees have been operating on a hybrid home/office work policy as part of a gradual return strategy following the pandemic, with staff required to work from the office at least...
While the iPhone 15 series is still around six months away from launching, there have already been plenty of rumors about the devices. Many new features and changes have been rumored for the iPhone 15 Pro and iPhone 15 Pro Max in particular.
Below, we have recapped 10 changes rumored for iPhone 15 Pro models that are not expected to be available on the standard iPhone 15 and iPhone 15 Plus:A1...
Top Rated Comments
Bump it up to 100 Million iPhone units. We all know iPhones are going to be back-ordered within minutes after they go live.
...or last bit of credit...
...or whatever they can get for any spare organ not yet pawned. ;)
Is iPhone now below Maslow's most foundational layer of Hierarchy of Needs... below food, water, rest, sleep?