Apple Hires Former Lamborghini Executive to Help Lead Design of Electric Vehicle

A former Lamborghini executive has joined Apple to work on the company's long-rumored electric vehicle, according to Bloomberg's Mark Gurman.

next generation carplay multi display

Apple's next-generation CarPlay experience previewed at WWDC 2022

The report notes that Apple hired Luigi Taraborrelli, a 20-year veteran of Lamborghini, to help lead the design of the vehicle. Taraborrelli oversaw chassis and vehicle dynamics engineering/R&D at Lamborghini, according to his LinkedIn profile. Taraborrelli helped lead the design of suspension components, rims and tires, steering and brake systems, exhaust systems, fuel systems, driver assistance technologies, and more.

"For over twenty years I have been in the automotive business working on designing amazing cars and simultaneously adapting and re-shaping my team's organization in order to meet company's vision and mission," wrote Taraborrelli on his LinkedIn profile. He also said technology is one of his passions, which makes Apple an ideal fit for him.

Apple has been rumored to be working on an electric vehicle since 2014. The project remains under the leadership of Kevin Lynch, who is also has a lead role on the Apple Watch team, and John Giannandrea, the company's head of machine learning.

Earlier this month, The Information's Wayne Ma reported that Apple's vehicle design goals included four seats facing inwards, a curved ceiling that resembles the roof on a Volkswagen Beetle, and a trunk that automatically rises for easy access. The report also claimed Apple has pushed for exemptions from the U.S.'s National Highway Traffic Safety Administration to release a vehicle without a steering wheel and brake pedal.

Gurman and analyst Ming-Chi Kuo have both claimed that Apple aims to begin mass production of the vehicle by 2025, but the project has faced numerous leadership changes and other technical challenges, so the launch timeframe may continue to be pushed back.

Related Roundup: Apple Car

Top Rated Comments

Truckondo Avatar
9 weeks ago
Pricing should be competitive on this vehicle then. ?
Score: 23 Votes (Like | Disagree)
erikkfi Avatar
9 weeks ago
Ah, the inhale of the Apple Car project where we learn about some big new hire and expansion.

Coming soon, the exhale: Apple Car team shedding members amid shakeup and narrowed scope.
Score: 14 Votes (Like | Disagree)
Villarrealadrian Avatar
9 weeks ago
Sounds like the birth of the iCar Pro
Score: 12 Votes (Like | Disagree)
temende Avatar
9 weeks ago
I'm sure this time will be different.
Score: 11 Votes (Like | Disagree)
alexandr Avatar
9 weeks ago
Is it just me, or does it feel like we'll be reading these same news 10 years from now?)))
Score: 10 Votes (Like | Disagree)
nfl46 Avatar
9 weeks ago

They are included on everything but the base model. But you won't want that anyways as the battery capacity is limited to 64 miles.
You’re being generous at 64 miles. Lol. It will cost you an extra $20,000 for an additional 6 miles if you let Apple price it.
Score: 8 Votes (Like | Disagree)

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