Apple Reportedly Scaling Up iPhone 14 Orders While Android Brands Struggle

Apple has scaled up its orders for iPhone 14 components, in contrast to faltering Android devices, DigiTimes reports.

iPhone 14 Lineup Feature Black
Ahead of the launch of the ‌iPhone 14‌ lineup in September, Apple has reportedly increased its component orders from suppliers. This comes in stark contrast to a range of Android brands, which continue to face sluggish sales, according to supply chain sources speaking to DigiTimes.

Apple is believed to be the only smartphone vendor that has sustained stable sales in recent months, with a noticeable year-on-year rise in sales. After cutting initial chip orders for the ‌iPhone 14‌ models in expectation of falling market demand, good sales performance for the current iPhone lineup encouraged Apple to boost preparations for later this year. This lines up with a report from earlier this month that said Apple's ‌iPhone 14‌ models are forecasted to sell even better than the iPhone 13 lineup.

‌iPhone‌ sales normally slow down in the July-August period as customers anticipate the launch of new models in September, but ‌iPhone 13‌ shipments were reportedly one-third higher this July than at the same time last year, suggesting that the device has ongoing demand. Apple is said to have informed suppliers that the initial sales of the ‌iPhone 14‌ will be higher than those of the ‌iPhone 13‌.

Meanwhile, the mid- to low-end of the smartphone market, which is dominated by Android devices, has struggled over the past year as demand has waned. As an indication of this, Android chip supplier MediaTek has reportedly seen its clients cut orders by as much as 30 percent.

Apple is believed to have already begun trial production of the ‌iPhone 14‌ lineup and plans to begin mass production in August ahead of launch in September.

Related Roundups: iPhone 14, iPhone 14 Pro

Top Rated Comments

wonderings Avatar
3 weeks ago
You can't beat Apple's marketing machine. Can't wait for the best iPhone ever with even more emojis, faster cpu and a better camera. This is going to change everything!
Score: 15 Votes (Like | Disagree)
addamas Avatar
3 weeks ago
I think most of people will wait for USB-C in EU so iPhone 15. At least I do :)
Score: 7 Votes (Like | Disagree)
djcerla Avatar
3 weeks ago
When you use a device for 5-6 hours a day, you start to realize things like a great camera or longer battery life are well worth the premium Apple charges over Android trash.

AND, that premium is more or less equal to the delta in resale value. iPhones are just cheaper at the end (and now Macs too ('https://www.tomsguide.com/face-off/macbook-pro-13-inch-2022-vs-dell-xps-13-plus-which-laptop-wins')).
Score: 7 Votes (Like | Disagree)
dmylrea Avatar
3 weeks ago
This article is so biased, you might think it was written by Apple themselves (but even Apple doesn't call out Android so harshly).

According to Statista ('https://www.statista.com/statistics/272307/market-share-forecast-for-smartphone-operating-systems/#:~:text=Smartphones%20running%20the%20Android%20operating,percent%20share%20of%20the%20market.'), Android maintains an 82.6% global market share, and iOS market share has actually shrunk since 2014 from 15.6% to 13.8%. Android has picked up from 81.1% to 86.2% (2022) but Android is "faltering"??? o_O

I'm no Android fan (I own both and iPhone is my main phone) but articles like this have no place calling Android "faltering" until iOS is at 50.1%.
Score: 6 Votes (Like | Disagree)
djcerla Avatar
3 weeks ago

Are you using a camera 5 to 6 hours a day? I get having a good battery, not sure where the camera enters into the equation. Not saying they should stop improving them, but cameras int he iPhone have been great for many versions now, but ultimately they are not real "pro" cameras. I don't see real photographers ditching their DSLR's in favour of an iPhone or any other phone with a good camera. Marketing again at work making you think everything will be better when you can capture those moments with crystal clarity rather than living in that moment.
You seem to believe Android manufacturers don’t do marketing.
Score: 5 Votes (Like | Disagree)
TVreporter Avatar
3 weeks ago

Are you using a camera 5 to 6 hours a day? I get having a good battery, not sure where the camera enters into the equation. Not saying they should stop improving them, but cameras int he iPhone have been great for many versions now, but ultimately they are not real "pro" cameras. I don't see real photographers ditching their DSLR's in favour of an iPhone or any other phone with a good camera. Marketing again at work making you think everything will be better when you can capture those moments with crystal clarity rather than living in that moment.
And as the saying goes the best camera is the one you have on you.

And while having any camera is great, knowing how to shoot makes a difference between “nice snap” to “wow great photo”
Score: 5 Votes (Like | Disagree)

Related Stories

iPhone 14 Lineup Feature Teal

Apple Reportedly Expects iPhone 14 to Sell Better Than iPhone 13

Thursday July 14, 2022 4:42 am PDT by
Amid continued healthy sales for the iPhone 13 lineup, Apple's iPhone 14 models are forecasted to sell even better, Sina Finance reports. The report claims that Apple has begun trial production of the iPhone 14 lineup and plans to begin mass production in August ahead of launch in September. Apple is said to have informed suppliers than the initial sales of the iPhone 14 will be higher than...
iPhone 14 Pro Lineup Feature Silver

iPhone 14 Suppliers Reportedly Feeling Uncertain About Demand Ahead of Launch

Thursday August 11, 2022 6:51 am PDT by
Suppliers for the upcoming iPhone 14 reportedly feel uncertain about how high demand will be for Apple's upcoming flagship lineup, according to supply chain sources speaking to DigiTimes. A paywalled preview of a full story set to be published tomorrow says "uncertainty remains about demand for the new models between the end of the fourth quarter and the beginning of first-quarter 2023."...
iPhone 14 Pro Lineup Feature Gold

Apple Reportedly Increases iPhone 14 Shipment Expectation to 95 Million Units

Sunday August 7, 2022 11:50 pm PDT by
Apple has informed suppliers that it's now expecting the iPhone 14 lineup to sell better than it originally thought, increasing the number of devices it will produce and ship to 95 million rather than 90 million, according to the Taiwan Economic Times. According to the report, Apple told suppliers to increase the number of iPhones it will produce and ship to 95 million units, an increase of...
iPhone 14 Pro Lineup Feature Purple

Apple Not Expecting Drop in iPhone Demand, Asks Suppliers to Make 90 Million iPhone 14 Units

Thursday August 11, 2022 1:56 pm PDT by
Apple is not anticipating a drop in iPhone sales in 2022 amid an overall smartphone market slowdown, reports Bloomberg. The Cupertino company is expecting continued strong demand for the iPhone and has asked suppliers to make 90 million iPhone 14 models, which is on par with iPhone 13 manufacturing in the same time period last year. Apple is expecting to manufacture approximately 220 million ...
iPhone 14 Pro Lineup Feature Purple

iPhone 14 Component Shipments Now Underway Ahead of September Launch

Monday June 27, 2022 8:32 am PDT by
Apple suppliers have begun shipping components for iPhone 14 models, which are expected to launch in September as usual, according to Taiwanese industry publication DigiTimes. The report likely refers to components being shipped to manufacturers like Foxconn for final assembly of iPhone 14 models over the next few months. "Component suppliers have kicked off recently their shipments for the...
iphone 14 lineup cases fake

Fake iPhone 14 Cases Already Available in China

Thursday July 14, 2022 6:18 am PDT by
Counterfeit cases for the entire iPhone 14 lineup, seeking to imitate official Apple accessories, are already available in China. The cases, shared on Twitter by Majin Bu, are intended to look like official Apple silicone cases for all four of the expected iPhone 14 models, including the 6.1-inch iPhone 14 and iPhone 14 Pro, and the 6.7-inch iPhone 14 Max and iPhone 14 Pro Max. Genuine Apple ...
iphone 13 pro max display bleen

iPhone 14 Max Reportedly Weeks Behind Schedule [Updated]

Thursday May 26, 2022 7:25 am PDT by
The iPhone 14 Max is currently behind schedule by around three weeks, according to Haitong International Securities analyst Jeff Pu. Yesterday, Nikkei Asia reported that at least one iPhone 14 model was three weeks behind schedule due to the impact of lockdowns on Apple's supply chains in China, but it was not clear which iPhone 14 model this related to. Now, Pu has clarified that the model...
Apple iPhone 13 colors lineup 2022

Apple Expands Mobile Market Share in China on Strong iPhone 13 Demand

Wednesday July 20, 2022 3:36 am PDT by
Apple has expanded its smartphone market share in China on the back of strong iPhone 13 sales, despite a slowdown in the Chinese mobile market as a whole this year. According to Strategy Analytics, 14 million smartphones were sold during the country's annual "6.18" online shopping festival in June, down 25% year on year. Chinese brands including Xiaomi, Oppo and Vivo all experienced...

Popular Stories

iPhone 14 Pro Purple Rear Flat MacRumors Exclusive

iPhone 14 Pro Predicted to Start With Increased 256GB Storage Alongside Rumored Price Increase

Wednesday August 10, 2022 11:14 am PDT by
Earlier today, analyst Ming-Chi Kuo claimed iPhone 14 Pro models will be more expensive than iPhone 13 Pro models. Kuo did not reveal exact pricing, but he said that the average selling price of all four iPhone 14 models will increase by about 15% overall. While higher prices would be disappointing for customers, it is possible the iPhone 14 Pro and iPhone 14 Pro Max will offer increased...
iPhone 14 Pro Lineup Feature Silver

Kuo: Apple to Increase Prices of iPhone 14 Pro Models

Wednesday August 10, 2022 8:22 am PDT by
Apple plans to increase the prices of iPhone 14 Pro models compared to iPhone 13 Pro models, according to analyst Ming-Chi Kuo. Kuo did not reveal exact pricing for the iPhone 14 Pro models. However, in a tweet today, he estimated that the average selling price of the iPhone 14 lineup as a whole will increase by about 15% compared to the iPhone 13 lineup. In the United States, the iPhone...
iPhone 14 Pro Purple Front and Back MacRumors Exclusive feature

iPhone 14 Is Just a Few Weeks Away: Three Tips to Prepare for the New iPhone

Wednesday August 10, 2022 4:08 am PDT by
The launch of the new iPhone 14 is just a few weeks away, meaning millions of iPhone customers will soon upgrade their existing iPhone or perhaps get an iPhone for the first time. Exclusive MacRumors iPhone 14 Pro renders by graphic designer Ian Zelbo Whether upgrading from an older model or this is your first iPhone, we've rounded up a few tips to help you prepare for the next flagship...
battery percentage ios 16

Here's Why the iPhone Battery Status Icon in iOS 16 Is So Controversial

Wednesday August 10, 2022 4:34 am PDT by
In the latest iOS 16 beta, Apple has updated the status bar battery icon on iPhones with Face ID to display the exact percentage remaining rather than just a visual representation of battery level, and while the change has been largely welcomed, some users are unhappy with the way it has been implemented. In iOS 15 and earlier, battery percent has not been present on iPhones that have...
Apple Watch Body Temperature Finished

'High-Accuracy' Apple Watch Temperature Sensor Revealed by Patent Filing Just Weeks Before Series 8 Unveiling

Wednesday August 10, 2022 5:39 am PDT by
Apple has been granted a patent for a temperature sensor suitable for the Apple Watch, just weeks before the company is expected to unveil the Apple Watch Series 8 with body temperature sensing capabilities. The newly granted patent, spotted by MyHealthyApple, was filed with the United States Patent and Trademark Office and is titled "Temperature gradient sensing in electronic devices."...