Apple Reseller 'Simply Mac' Shuts Down

Apple reseller and service provider Simply Mac is shutting down effective immediately after nearly sixteen years of business, the company announced internally.

Simply Mac store
In a letter to employees today, obtained by MacRumors from multiple sources, Simply Mac CEO Rein Voigt said the company is shutting down its operations and terminating all employees effective immediately in anticipation of filing for Chapter 7 bankruptcy in the United States, which will result in complete liquidation of the company.

"Since our acquisition of Simply Mac from GameStop on September 25, 2019, we have worked hard as a team to grow our company to be North America's preeminent Apple Partner and provide our customers with transformational experiences that drive long-term loyalty," said Voigt, in the letter to employees. "However, we could not have possibly foreseen that on December 12, 2019 in Wuhan, China a world-wide pandemic would start and ultimately cause us to layoff half our workforce and close many of our stores."

Voigt said that Simply Mac's financial performance "never met our expectations" since the former GameStop subsidiary was acquired by Cool Holdings, Inc. in 2019. Due to "funding constraints," Voigt added that Simply Mac was "unable to adequately stock our stores with inventory or stay current with our financial obligations."

Voigt added that Simply Mac will be unable to pay employees tomorrow or in the future, and noted that all employees will receive a notice from the bankruptcy court in due course and have an opportunity to submit a claim, according to the letter.

As of January 2022, Simply Mac operated 53 retail stores across the United States. Many of Simply Mac's stores were located in cities that lacked an Apple Store, providing residents with a local alternative for Apple products and repairs.

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Top Rated Comments

macmac30 Avatar
26 months ago
What do you want to bet that the CEO got his last paycheck…
Score: 79 Votes (Like | Disagree)
kirbyrun Avatar
26 months ago
That he felt compelled to specify that the pandemic began "in Wuhan, China" is...interesting.

I mean, everyone knows where the pandemic began. How is its origin point relevant to this bankruptcy? Its existence? Sure! But its origin?

Weird.
Score: 70 Votes (Like | Disagree)
4ubrey Avatar
26 months ago
Bankruptcy is rarely a surprise choice for a business. That they ran it this thin and knew what was coming and then couldn’t pay their employees is absolutely lame and probably driven by greed from whoever owns this.

So lame.
Score: 68 Votes (Like | Disagree)
ethanwa79 Avatar
26 months ago
TERRIBLE that they didn’t shut down two weeks ago so employees could get a final paycheck. Now you’ve got 1000’s of people who just gave up two weeks of their own lives working for free for a company that KNEW they were going under well in advance.

Terrible terrible CEO.
Score: 24 Votes (Like | Disagree)
exoticSpice Avatar
26 months ago

Wow that’s awful for the employees but Apple shaft resellers.
In this case it wasn't apples fault
Score: 24 Votes (Like | Disagree)
TheYayAreaLiving ?️ Avatar
26 months ago
Dang! 16 years later. Tough pill to swallow. Reminds me of Radio Shack in the U.S.
Score: 20 Votes (Like | Disagree)