Apple's Online Store Down Ahead of WWDC Keynote Event

Apple's online storefront has gone down ahead of the Worldwide Developers Conference keynote event, which is scheduled to start at 10:00 a.m. Pacific Time.

wwdc 2022 store down
It has been several years since Apple released new hardware at WWDC, but the fact that the store is down suggests that we may be seeing some new devices today. Apple routinely closes the online store in the hours leading up to special events where new products are expected.

This is the first time that Apple's online store has gone down ahead of WWDC since 2017, when several hardware refreshes were announced for the iPad Pro, MacBook, MacBook Air, MacBook Pro, and iMac. WWDC 2017 also saw Apple preview the ‌iMac‌ Pro and the original HomePod, which did not launch until December 2017 and February 2018, respectively.

Rumors have suggested that Apple could unveil the new 2022 ‌MacBook Air‌ at WWDC, with the device expected to feature a redesigned chassis that's more MacBook-like with no taper, several new iMac-like color options, white bezels, a white keyboard, and possibly, a faster M2 chip.

MacRumors.com will be offering news coverage and a live accounting of the WWDC keynote. Twitter users can also follow @MacRumorsLive for live updates.

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Top Rated Comments

MLVC Avatar
28 months ago
Probably just new watch bands ?
Score: 70 Votes (Like | Disagree)
NastyMatt Avatar
28 months ago
I have it on good authority that it is a new Apple Polishing Cloth.
Score: 21 Votes (Like | Disagree)
Ishan Agarwal Avatar
28 months ago

Did the store go down before last year's WWDC (which didn't have hardware)?
Nope, it didn't go down last year. ? We are in for a treat this time.
Score: 19 Votes (Like | Disagree)
LiE_ Avatar
28 months ago

2022 and they still have to take the store down to add new devices ?
Works well building the hype.
Score: 13 Votes (Like | Disagree)
LiE_ Avatar
28 months ago

I have it on good authority that it is a new Apple Polishing Cloth.
Apparently it now has a notch, but no FaceID.
Score: 11 Votes (Like | Disagree)
CheffyDude Avatar
28 months ago
What if it was only down for maintenance and no new hardware was released. Oh, we would be laughing.
Score: 10 Votes (Like | Disagree)