Apple Now Letting Developers Automatically Charge for Some Subscription Price Increases

Apple today informed developers that it is implementing a new subscription feature that will allow customers to be charged automatically when an app's subscription price goes up, which is not the way that subscriptions work at the current time.

iOS App Store General Feature Clorange
Right now, customers must explicitly agree to a pricing change when the cost of a subscription increases through an "Agree to New Price" interface. If a customer does not tap on agree when the warning comes up, their subscription is automatically canceled, but that's changing.

Going forward, developers will be able to increase the price of a subscription and have it auto renew, with customers simply being informed rather than needing to outright agree. Apple says that "under specific conditions and with advance user notice" developers can offer an auto-renewable subscription price increase without the user needing to take action and without their subscription being impacted.

There are specific limits that Apple is placing on developers to make sure this functionality is not abused. A pricing increase cannot occur more than once per year, and it cannot exceed $5 and 50 percent of the subscription price, or $50 and 50 percent for an annual subscription price.

Apple says that it will always notify users of the pricing increase in advance, via email, push notification, and a message within the app. Apple will also provide instructions on how to view, manage, and cancel subscriptions.

With this update, under certain specific conditions and with advance user notice, developers may also offer an auto-renewable subscription price increase, without the user needing to take action and without interrupting the service. The specific conditions for this feature are that the price increase doesn't occur more than once per year, doesn't exceed US$5 and 50% of the subscription price, or US$50 and 50% for an annual subscription price, and is permissible by local law. In these situations, Apple always notifies users of an increase in advance, including via email, push notification, and a message within the app. Apple will also notify users of how to view, manage, and cancel subscriptions if preferred.

In situations where prices increase more often than once a year or exceed Apple's thresholds, subscribers will need to opt in as usual before the pricing increase is applied. Apple says that this will also happen in territories where the law requires it.

Apple has already been testing these subscription changes, which essentially turn subscription price increases from an opt-in system to an opt-out system. Back in April, some developers noticed that when Disney+ increased its price to $7.99 per month, the app sent out a notification that was an alert rather than an opt-in choice.

At the time, Apple said that it was "piloting a new commerce feature," describing it as an "enhancement that we believe will be great for both developers and users." With this change, App Store users should make sure to pay attention to the warnings received in apps, through push notifications, and through email to ensure they don't miss subscription pricing increases.

Top Rated Comments

turbineseaplane Avatar
20 months ago
Price increases should require new agreements

“Watch for notifications so you don’t miss price increases”….. is supposed to be good for users?

This is gaslighting 101 from Apple
Score: 56 Votes (Like | Disagree)
now i see it Avatar
20 months ago
App Store is becoming increasingly more toxic
Score: 49 Votes (Like | Disagree)
turbineseaplane Avatar
20 months ago

Wait! I thought Apple was screwing developers. Now I don't know what to hate them for.?
They don’t really care who they screw, as long as they get their cut
Score: 39 Votes (Like | Disagree)
fwmireault Avatar
20 months ago
Although the customer is still noticed of the price increase beforehand, this is a setback for customer transparency and control. Why the pop-up window was considered a bad thing?
Score: 21 Votes (Like | Disagree)
till Avatar
20 months ago
Trust and a feeling of control are really important parts of getting people to sign up for something like a subscription service which isn't an essential part of their life, and this undermines those principles to a pretty significant extent.
Score: 20 Votes (Like | Disagree)
TheYayAreaLiving ?️ Avatar
20 months ago
Wow! For some reason, this does not seem to be Apple’s approach. Are they being enforced?

I have a feeling there is going to be many Apps that will lead to scamming the consumers. :(
Score: 19 Votes (Like | Disagree)

Popular Stories

iOS 17

iOS 17.2 Will Add These 12 New Features to Your iPhone

Friday December 1, 2023 12:19 pm PST by
iOS 17.2 has been in beta testing for over a month, and it should be released to all users in a few more weeks. The software update includes many new features and changes for iPhones, including the dozen that we have highlighted below. iOS 17.2 is expected to be released to the public in mid-December. To learn about even more features coming in the update, check out our full list. Journal ...
iOS 16 4 Web Push

Apple Confirms Governments Using Push Notifications to Surveil Users

Wednesday December 6, 2023 5:06 am PST by
Unidentified governments are surveilling smartphone users by tracking push notifications that move through Google's and Apple's servers, a US senator warned on Wednesday (via Reuters). In a letter to the Department of Justice, Senator Ron Wyden said foreign officials were demanding the data from the tech giants to track smartphones. The traffic flowing from apps that send push notifications...
airpods pro 2 pink

Apple Releases New AirPods Pro 2 Firmware

Tuesday December 5, 2023 11:28 am PST by
Apple today released new firmware update for both the Lightning and USB-C versions of the AirPods Pro 2. The new firmware is version 6B34, up from the 6B32 firmware introduced in November. Apple does not provide details on what features might be included in the refreshed firmware beyond "bug fixes and other improvements," so it is unclear what's new in the update, but prior software releases ...
Beyond iPhone 13 Better Blue

'All-Screen' iPhone Under-Display Camera Enters Development

Wednesday December 6, 2023 2:03 am PST by
Apple's Korean suppliers have begun developing smartphone under-display cameras (UDC), paving the way for the first iPhone with a true "all-screen" appearance. According to The Elec, LG Innotek has entered the preliminary development of the UDC, which sits under the display and does not result in a visible hole in the panel when the camera is not in use. A UDC differs from a typical front ...
magsafe blue 2

iOS 17.2 Brings Qi2 Support to iPhone 13 and iPhone 14 Models

Tuesday December 5, 2023 11:04 am PST by
The iOS 17.2 update that Apple is set to release to the public in the near future will bring support for the next-generation Qi2 wireless charging standard to the iPhone 13 and iPhone 14 models. Qi2 was mentioned in the release notes for the RC version of the update that came out today. With the addition of support for the new standard, iPhone 13 and iPhone 14 models will work with Qi2...
iphone se 4 modified flag edges

iPhone SE 4 May Reuse Existing iPhone 14 Battery

Wednesday December 6, 2023 1:17 pm PST by
Recently, MacRumors has received details on the battery currently being tested on the upcoming fourth-generation iPhone SE, and the information corroborates previous findings in relation to the device. The iPhone SE 4, known by its device identifier D59, is expected to use the exact same battery found in the base model iPhone 14. Partially assembled prototypes of the next iPhone SE have been ...
airpods pro bulbs

Black Friday Prices Return for AirPods Pro 2 With USB-C, iPad, and More

Tuesday December 5, 2023 7:30 am PST by
Today we're tracking a collection of deals that are matching - or nearly matching - the same all-time low discounts we saw during Black Friday. This includes the AirPods Pro 2 with USB-C, 9th generation iPad, and M1 MacBook Air. Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small payment, which helps us keep the ...
instagram messenger

Instagram and Facebook Messenger Chats to Disconnect This Month

Tuesday December 5, 2023 1:57 am PST by
Meta has revealed plans to end Instagram users' ability to chat with Facebook accounts later this month, rolling back a feature that it introduced over three years ago. In September 2020, Meta (then Facebook) announced it was merging its Facebook Messenger service with Instagram direct messaging, allowing Instagram users to chat with Facebook users and vice versa using the same platform....