Apple CEO Tim Cook Delivers Commencement Address at Gallaudet University

Apple CEO Tim Cook today delivered the commencement address at Gallaudet University in Washington, D.C., which is the only university in the world where Deaf and hard of hearing students live and learn bilingually in American Sign Language and English.

tim cook gallaudet university
During his speech, Cook told undergraduates that his one piece of advice is to lead with your values throughout life.

"What does it take to build a life that provides meaning and fulfillment?" said Cook. "No one can answer that question for you, and that includes me. There is no iPhone feature that can come to the rescue. AI is good, but it's not that good. Still, I have one important piece of advice I want to share — so important, that it's the only piece of advice I'm going to share today. And that is this: whatever you do, lead with your values."

Cook said that Apple's purpose has always been to create technology that enriches peoples' lives, adding that the company is only able to achieve that goal by having a relentless focus on its values, such as making technology accessible to all, ensuring that privacy is a fundamental human right, and environmental responsibility.

The commencement was streamed live on YouTube:


Cook's commencement address came after Apple TV+ film "CODA" won an Academy Award for Best Picture. The film revolves around a young woman named Ruby, the sole hearing member of a Deaf family. Using sign language, Ruby acts as an interpreter for her parents while working for her family's struggling fishing boat business.

Top Rated Comments

aidler Avatar
25 months ago
Thanks I’m good… I rather have a root canal treatment..
Score: 15 Votes (Like | Disagree)
Mr. Dee Avatar
25 months ago
We are going through a tough time at Apple. Workers who I’m about to fire don’t want to use our gorgeous 5 billion dollar campus; designed by Jony Ive who I could not relate to. Now many Apple store employees are thinking about unionizing and it’s just not right! Graduates here today, please come work for Apple and replace them please!

Thank you class of 2022!
Score: 14 Votes (Like | Disagree)
TheYayAreaLiving ?️ Avatar
25 months ago

But will he say Gurrdd morn-neng!
I’m waiting for the, "I Am Thrilled" moment.



Attachment Image
Score: 14 Votes (Like | Disagree)
DerekS Avatar
25 months ago
Nothing can ever top the famous "Stay Hungry, Stay Foolish" speech from Jobs.
Score: 11 Votes (Like | Disagree)
jz0309 Avatar
25 months ago
I think I have better things to do…
Score: 10 Votes (Like | Disagree)
now i see it Avatar
25 months ago
To his credit, he could decline to do these commencement address speeches - yet he does them. I know that for me, giving a speech is the last thing I’d want to do. I’d quit my job if it required me to give speeches.
So good for him on doing them.
Score: 10 Votes (Like | Disagree)

Popular Stories

Delta Feature

Delta Game Emulator Now Available From App Store on iPhone

Wednesday April 17, 2024 9:58 am PDT by
Game emulator apps have come and gone since Apple announced App Store support for them on April 5, but now popular game emulator Delta from developer Riley Testut is available for download. Testut is known as the developer behind GBA4iOS, an open-source emulator that was available for a brief time more than a decade ago. GBA4iOS led to Delta, an emulator that has been available outside of...
iPhone 15 Pro Action Button Translate

All iPhone 16 Models to Feature Action Button, But Usefulness Debated

Tuesday April 16, 2024 6:54 am PDT by
Last September, Apple's iPhone 15 Pro models debuted with a new customizable Action button, offering faster access to a handful of functions, as well as the ability to assign Shortcuts. Apple is poised to include the feature on all upcoming iPhone 16 models, so we asked iPhone 15 Pro users what their experience has been with the additional button so far. The Action button replaces the switch ...
maxresdefault

Hands-On With the New App Store Delta Game Emulator

Wednesday April 17, 2024 12:19 pm PDT by
A decade ago, developer Riley Testut released the GBA4iOS emulator for iOS, and since it was against the rules at the time, Apple put a stop to downloads. Emulators have been a violation of the App Store rules for years, but that changed on April 5 when Apple suddenly reversed course and said that it was allowing retro game emulators on the App Store. Subscribe to the MacRumors YouTube channel ...
iOS NES Emulator Bimmy Feature

NES Emulator for iPhone and iPad Now Available on App Store [Removed]

Tuesday April 16, 2024 11:33 am PDT by
The first approved Nintendo Entertainment System (NES) emulator for the iPhone and iPad was made available on the App Store today following Apple's rule change. The emulator is called Bimmy, and it was developed by Tom Salvo. On the App Store, Bimmy is described as a tool for testing and playing public domain/"homebrew" games created for the NES, but the app allows you to load ROMs for any...
Provenance Emulator

PlayStation, GameCube, Wii, and SEGA Emulator for iPhone and Apple TV Coming to App Store

Friday April 19, 2024 8:29 am PDT by
The lead developer of the multi-emulator app Provenance has told iMore that his team is working towards releasing the app on the App Store, but he did not provide a timeframe. Provenance is a frontend for many existing emulators, and it would allow iPhone and Apple TV users to emulate games released for a wide variety of classic game consoles, including the original PlayStation, GameCube, Wii,...