Apple CEO Tim Cook Delivers Commencement Address at Gallaudet University

Apple CEO Tim Cook today delivered the commencement address at Gallaudet University in Washington, D.C., which is the only university in the world where Deaf and hard of hearing students live and learn bilingually in American Sign Language and English.

tim cook gallaudet university
During his speech, Cook told undergraduates that his one piece of advice is to lead with your values throughout life.

"What does it take to build a life that provides meaning and fulfillment?" said Cook. "No one can answer that question for you, and that includes me. There is no iPhone feature that can come to the rescue. AI is good, but it's not that good. Still, I have one important piece of advice I want to share — so important, that it's the only piece of advice I'm going to share today. And that is this: whatever you do, lead with your values."

Cook said that Apple's purpose has always been to create technology that enriches peoples' lives, adding that the company is only able to achieve that goal by having a relentless focus on its values, such as making technology accessible to all, ensuring that privacy is a fundamental human right, and environmental responsibility.

The commencement was streamed live on YouTube:


Cook's commencement address came after Apple TV+ film "CODA" won an Academy Award for Best Picture. The film revolves around a young woman named Ruby, the sole hearing member of a Deaf family. Using sign language, Ruby acts as an interpreter for her parents while working for her family's struggling fishing boat business.

Top Rated Comments

aidler Avatar
13 weeks ago
Thanks I’m good… I rather have a root canal treatment..
Score: 15 Votes (Like | Disagree)
Mr. Dee Avatar
13 weeks ago
We are going through a tough time at Apple. Workers who I’m about to fire don’t want to use our gorgeous 5 billion dollar campus; designed by Jony Ive who I could not relate to. Now many Apple store employees are thinking about unionizing and it’s just not right! Graduates here today, please come work for Apple and replace them please!

Thank you class of 2022!
Score: 14 Votes (Like | Disagree)
TheYayAreaLiving ? Avatar
13 weeks ago

But will he say Gurrdd morn-neng!
I’m waiting for the, "I Am Thrilled" moment.



Attachment Image
Score: 14 Votes (Like | Disagree)
DerekS Avatar
13 weeks ago
Nothing can ever top the famous "Stay Hungry, Stay Foolish" speech from Jobs.
Score: 11 Votes (Like | Disagree)
jz0309 Avatar
13 weeks ago
I think I have better things to do…
Score: 10 Votes (Like | Disagree)
now i see it Avatar
13 weeks ago
To his credit, he could decline to do these commencement address speeches - yet he does them. I know that for me, giving a speech is the last thing I’d want to do. I’d quit my job if it required me to give speeches.
So good for him on doing them.
Score: 10 Votes (Like | Disagree)

Related Stories

tim cook commencement

Apple CEO Tim Cook to Deliver Commencement Address at Gallaudet University

Monday April 18, 2022 5:51 am PDT by
Gallaudet University has announced that Apple CEO Tim Cook will deliver the university's commencement address next month. Located in Washington, D.C., Gallaudet says it is the only university in the world where Deaf and hard of hearing students live and learn bilingually in American Sign Language and English. Cook will speak alongside Gallaudet University student Molly Feanny, who will be...
tim cook apple park

Tim Cook Reportedly Attending the Oscars on Sunday

Friday March 25, 2022 7:55 am PDT by
Apple CEO Tim Cook will attend the 94th Academy Awards ceremony on Sunday as Apple TV+ is nominated for several Oscar awards, according to the former editor of The Hollywood Reporter and founding partner of Puck, Matthew Belloni. Cook's attendance at the event is due the fact that Apple is nominated for a total of six Oscar awards. The six nominations include best picture for the film...
Tim Cook Feature Yellow

Apple CEO Tim Cook Earns Spot on TIME's List of 100 Most Influential People of 2022

Monday May 23, 2022 8:27 am PDT by
Apple CEO Tim Cook has made the list of TIME's 100 Most Influential People of 2022, earning a spot in the "Titans" category. TIME shares this list every year, showcasing the most influential celebrities, executives, actors, musicians, and more. Tim Cook has made the list many times in the past, including just last year. In 2022 he's featured in the "Titans" category, and other categories...
tim cook iapp privacy summit 1

Tim Cook Delivers Speech Emphasizing Apple's Opposition to Sideloading

Tuesday April 12, 2022 7:06 am PDT by
Apple CEO Tim Cook today delivered the keynote speech at the Global Privacy Summit in Washington D.C. The conference, hosted by the International Association of Privacy Professionals, is focused on international privacy and data protection. Cook reflected on Apple's ongoing commitment to privacy, which the company has repeatedly described as a fundamental human right. "The fight to...
apple park night 2

Tim Cook Says Apple Will Continue to Hire Employees in a 'Deliberate Way' After Reports of a Slowdown in Hiring

Thursday July 28, 2022 1:50 pm PDT by
Apple CEO Tim Cook has said Apple will continue to hire employees but in a very "deliberate way," following reports that the company had plans to slow down its pace of hiring amid fears of an economic recession. “We are making deliberate decisions about where to invest our money, but we're continuing to hire, but we're just doing it in a very deliberate way," Cook said in an interview with Th...
Tim Cook Sun Valley Bloomberg

Apple CEO Tim Cook Among Tech and Media Elite Invited to Sun Valley Conference Later This Week

Sunday July 3, 2022 7:20 pm PDT by
Apple CEO Tim Cook is on the guest list for this year's Sun Valley Conference, which begins Wednesday in the resort town of Sun Valley, Idaho, according to Deadline. Known as "summer camp for billionaires," the conference allows tech and media moguls to negotiate deals between leisure activities like golfing and whitewater rafting. Cook (center) at the 2016 Sun Valley Conference (via Bloomberg ...
tim cook privacy conference

Apple CEO Tim Cook to Speak at Global Privacy Summit in Washington D.C. Next Week

Tuesday April 5, 2022 6:29 am PDT by
The International Association of Privacy Professionals (IAPP) today announced that Apple CEO Tim Cook will headline this year's Global Privacy Summit, which will take place in person on April 11 to April 13 in Washington, D.C. Cook will provide the conference's keynote speech on April 12 at approximately 9:15 a.m. Eastern Time. His speech will be live-streamed on YouTube. "Tim Cook is a...
tim cook apple park

Apple CEO Tim Cook Says Technology Can Change the World for Better in Open Letter

Monday February 28, 2022 8:21 am PST by
Apple CEO Tim Cook has penned an open letter for the first issue of Login, a new magazine from Italian publication Corriere della Sera. In the letter, Cook reflects on Apple's commitment to innovation, humanity, the environment, and more. Cook believes that the world is currently facing a crucial moment in history and that technology will have a profound influence on the future:As the world...

Popular Stories

iPhone 14 Dummies 1 Feature

Everything Rumored for Apple's September Event: iPhone 14, Apple Watch Pro and More

Friday August 12, 2022 2:34 pm PDT by
There's just about a month to go until Apple holds its annual September event focusing on new iPhone and Apple Watch models. We thought we'd take a quick look at everything that's rumored for Apple's September event to give MacRumors readers a rundown on what to expect when the first fall event rolls around. iPhone 14 The iPhone 14 can probably be described more as an "iPhone 13S" because...
iPhone 14 Pro Purple Rear Flat MacRumors Exclusive

iPhone 14 Pro Predicted to Start With Increased 256GB Storage Alongside Rumored Price Increase

Wednesday August 10, 2022 11:14 am PDT by
Earlier today, analyst Ming-Chi Kuo claimed iPhone 14 Pro models will be more expensive than iPhone 13 Pro models. Kuo did not reveal exact pricing, but he said that the average selling price of all four iPhone 14 models will increase by about 15% overall. While higher prices would be disappointing for customers, it is possible the iPhone 14 Pro and iPhone 14 Pro Max will offer increased...
iPhone 14 Pro Lineup Feature Silver

Kuo: Apple to Increase Prices of iPhone 14 Pro Models

Wednesday August 10, 2022 8:22 am PDT by
Apple plans to increase the prices of iPhone 14 Pro models compared to iPhone 13 Pro models, according to analyst Ming-Chi Kuo. Kuo did not reveal exact pricing for the iPhone 14 Pro models. However, in a tweet today, he estimated that the average selling price of the iPhone 14 lineup as a whole will increase by about 15% compared to the iPhone 13 lineup. In the United States, the iPhone...
iPhone 14 Pro Purple Front and Back MacRumors Exclusive feature

iPhone 14 Is Just a Few Weeks Away: Three Tips to Prepare for the New iPhone

Wednesday August 10, 2022 4:08 am PDT by
The launch of the new iPhone 14 is just a few weeks away, meaning millions of iPhone customers will soon upgrade their existing iPhone or perhaps get an iPhone for the first time. Exclusive MacRumors iPhone 14 Pro renders by graphic designer Ian Zelbo Whether upgrading from an older model or this is your first iPhone, we've rounded up a few tips to help you prepare for the next flagship...
z fold 4 1

Hands-On With Samsung's Latest Foldable Smartphones, the Galaxy Z Fold and Z Flip

Friday August 12, 2022 12:46 pm PDT by
Samsung this week launched its fourth-generation foldable devices, the $1,000 Galaxy Z Flip and the $1,800 Galaxy Z Fold. Though there's no sign of a comparable Apple foldable device on the horizon, rumors suggest prototypes are in the works, so we thought we'd take a look at Samsung's newest smartphones to see what Apple needs to measure up to when a foldable iPhone does come out. Subscribe ...
iPhone 14 Pro Purple Rear Flat MacRumors Exclusive

iPhone 14 Pro: Analyst Believes Storage Will Continue to Start at 128GB Despite Rumored Price Increase

Friday August 12, 2022 7:04 am PDT by
It wouldn't be the month before an iPhone launch without a few back-and-forth rumors, with the latest debate concerning iPhone 14 Pro storage. iPhone 14 Pro render by Ian Zelbo While research firm TrendForce forecasted that iPhone 14 Pro models could start with an increased 256GB of storage, Haitong International analyst Jeff Pu today forecasted that the upcoming Pro models will continue to...