Kuo: New Apple TV to Launch in Second Half of 2022, Lower Price Possible

Apple plans to launch a new version of the Apple TV in the second half of 2022, according to well-known analyst Ming-Chi Kuo.

apple tv 4k design clue
In a tweet today, Kuo said the new Apple TV will have an improved cost structure, suggesting that the device could have a lower price that is more competitive with other streaming media players like Google's Chromecast line, Amazon's Fire TV line, and the Roku line.

Released in April 2021, the current Apple TV 4K model is priced at $179 with 32GB of storage and at $199 with 64GB of storage, while the previous-generation Apple TV HD remains available for $149 with 32GB of storage. By comparison, there are Chromecast and Roku streaming sticks available for under $50, and many other options under $100.


Both the second-generation (2010) and third-generation (2012) models of the Apple TV were priced at $99 at launch, and Apple eventually lowered the price of the third-generation model to $69, so there is precedent for a sub-$100 Apple TV.

Apple TV+ is already available on platforms like Fire TV and Roku, but a more competitively priced Apple TV model could still spur sales of the device and help to draw more subscribers to the streaming service, which competes with the likes of Netflix and Disney+.

The second-generation Apple TV 4K was the first new Apple TV generation in over three and a half years when it was released last April, with key new features including a redesigned Siri Remote, a faster A12 Bionic chip, HDMI 2.1, and Wi-Fi 6.

Related Roundup: Apple TV
Buyer's Guide: Apple TV (Caution)

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Top Rated Comments

ButteryScrollin Avatar
27 months ago
Put an M1 in the Apple TV you cowards.
Score: 76 Votes (Like | Disagree)
vipergts2207 Avatar
27 months ago
So will they stop selling the ATV HD for a ridiculous $150?
Score: 33 Votes (Like | Disagree)
Razorpit Avatar
27 months ago
This is a big gateway to their services. Not saying they need to sell at a loss like Xbox and PlayStation, however they don't need the profit margin of the polishing cloth either.
Score: 33 Votes (Like | Disagree)
TEG Avatar
27 months ago

Competitors products start at $30….
Just because other devices exist at $30 does not make them competition.
Score: 19 Votes (Like | Disagree)
MayaUser Avatar
27 months ago
So bring the 4kapple TV to $99 for the 32gb and more people will jump, i guess
Score: 18 Votes (Like | Disagree)
mnsportsgeek Avatar
27 months ago
I read this more like Apple is going to launch a budget version. Not that Apple is going to make the 4K cheaper.
Score: 18 Votes (Like | Disagree)