Kuo: New Apple TV to Launch in Second Half of 2022, Lower Price Possible

Apple plans to launch a new version of the Apple TV in the second half of 2022, according to well-known analyst Ming-Chi Kuo.

apple tv 4k design clue
In a tweet today, Kuo said the new Apple TV will have an improved cost structure, suggesting that the device could have a lower price that is more competitive with other streaming media players like Google's Chromecast line, Amazon's Fire TV line, and the Roku line.

Released in April 2021, the current Apple TV 4K model is priced at $179 with 32GB of storage and at $199 with 64GB of storage, while the previous-generation Apple TV HD remains available for $149 with 32GB of storage. By comparison, there are Chromecast and Roku streaming sticks available for under $50, and many other options under $100.


Both the second-generation (2010) and third-generation (2012) models of the Apple TV were priced at $99 at launch, and Apple eventually lowered the price of the third-generation model to $69, so there is precedent for a sub-$100 Apple TV.

Apple TV+ is already available on platforms like Fire TV and Roku, but a more competitively priced Apple TV model could still spur sales of the device and help to draw more subscribers to the streaming service, which competes with the likes of Netflix and Disney+.

The second-generation Apple TV 4K was the first new Apple TV generation in over three and a half years when it was released last April, with key new features including a redesigned Siri Remote, a faster A12 Bionic chip, HDMI 2.1, and Wi-Fi 6.

Related Roundup: Apple TV
Buyer's Guide: Apple TV (Caution)

Top Rated Comments

ButteryScrollin Avatar
24 months ago
Put an M1 in the Apple TV you cowards.
Score: 76 Votes (Like | Disagree)
vipergts2207 Avatar
24 months ago
So will they stop selling the ATV HD for a ridiculous $150?
Score: 33 Votes (Like | Disagree)
Razorpit Avatar
24 months ago
This is a big gateway to their services. Not saying they need to sell at a loss like Xbox and PlayStation, however they don't need the profit margin of the polishing cloth either.
Score: 33 Votes (Like | Disagree)
TEG Avatar
24 months ago

Competitors products start at $30….
Just because other devices exist at $30 does not make them competition.
Score: 19 Votes (Like | Disagree)
MayaUser Avatar
24 months ago
So bring the 4kapple TV to $99 for the 32gb and more people will jump, i guess
Score: 18 Votes (Like | Disagree)
mnsportsgeek Avatar
24 months ago
I read this more like Apple is going to launch a budget version. Not that Apple is going to make the 4K cheaper.
Score: 18 Votes (Like | Disagree)

Popular Stories

Apple Logo Spotlight

Source: Apple to Announce New Products This Week

Sunday March 3, 2024 11:38 am PST by
Apple plans to announce new products with press releases on its website this week, a proven source familiar with the matter told MacRumors. While the products that Apple plans to announce have not been disclosed, there are rumors about new iPads, Macs, and accessories. It is unclear exactly what will be announced this week. Bloomberg's Mark Gurman today reiterated that Apple is planning new...
Apple MacBook Air 2 up hero 240304

Apple Announces New MacBook Air Models With M3 Chip

Monday March 4, 2024 5:04 am PST by
Apple today announced new 13- and 15-inch MacBook Air models with M3 chip, improved external display support, Wi-Fi 6E, and more. Apple says that the new MacBook Air is up to 60% faster than the M1 model and up to 13x faster than the fastest Intel-based MacBook Air. With a faster and more efficient Neural Engine, Apple says that the MacBook Air continues to be "the best consumer laptop for...
Apple Maps vs Google Maps Feature

Apple Maps vs. Google Maps: Which Is Better?

Friday March 1, 2024 7:10 am PST by
Apple Maps has been providing navigational guidance to Apple users for almost 13 and a half years now, and much has changed about the app in that time. However, according to data from Canalys, the overwhelming majority of iPhones in the U.S. still have Google Maps downloaded as an alternative to Apple Maps, which comes preinstalled on all iPhones. We want to hear from MacRumors readers. Which do...
iPad Air 12

Gurman: No Apple Event Planned for Upcoming iPads and Macs

Sunday March 3, 2024 5:09 am PST by
Apple does not plan to hold a traditional event to unveil new iPads and Macs, according to Bloomberg's Mark Gurman. Instead, he said Apple plans to announce the products on its website with a "series of online videos and marketing campaigns." If this plan is accurate, we can expect the new products to be announced with press releases on the Apple Newsroom website. Gurman expects Apple to...
apple tv plus banner

Apple TV+ Gains Over 50 Movies for a Limited Time

Friday March 1, 2024 6:29 am PST by
Apple TV+ today gained over 50 movies, adding to its back catalog of content for a limited time. The collection includes a large number of popular and classic titles. Subscribers can access the movies in a "Great Movies on Apple TV+" section in the Apple TV app. Some titles are also available in 3D. Movies in the collection include: 21 Jump Street 300 American Sniper Argo ...