Kuo: New Apple TV to Launch in Second Half of 2022, Lower Price Possible
Apple plans to launch a new version of the Apple TV in the second half of 2022, according to well-known analyst Ming-Chi Kuo.
In a tweet today, Kuo said the new Apple TV will have an improved cost structure, suggesting that the device could have a lower price that is more competitive with other streaming media players like Google's Chromecast line, Amazon's Fire TV line, and the Roku line.
Released in April 2021, the current Apple TV 4K model is priced at $179 with 32GB of storage and at $199 with 64GB of storage, while the previous-generation Apple TV HD remains available for $149 with 32GB of storage. By comparison, there are Chromecast and Roku streaming sticks available for under $50, and many other options under $100.
Both the second-generation (2010) and third-generation (2012) models of the Apple TV were priced at $99 at launch, and Apple eventually
lowered the price of the third-generation model to $69, so there is precedence for a sub-$100 Apple TV.
Apple TV+ is already available on platforms like Fire TV and Roku, but a more competitively priced Apple TV model could still spur sales of the device and help to draw more subscribers to the streaming service, which competes with the likes of Netflix and Disney+.
The second-generation Apple TV 4K was the first new Apple TV generation in over three and a half years when it was released last April, with key new features including a redesigned Siri Remote, a faster A12 Bionic chip, HDMI 2.1, and Wi-Fi 6.
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This deal now matches the same sale price of the 32GB...
Amazon has dropped the price of the 2021 32GB Apple TV 4K, available for $159.99, down from $179.00. This discount will be seen after a $10 coupon is automatically applied at the checkout screen.
Note: MacRumors is an affiliate partner with Amazon. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running.
The Apple TV 4K is available...
Amazon is offering the 2021 32GB Apple TV 4K for $159.99, down from $179.00. This discount will be seen after a $10 coupon is automatically applied at the checkout screen.
Note: MacRumors is an affiliate partner with Amazon. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running.
Today's sale is about $10 off from the all-time low...
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