50% of Customers Purchasing a Mac in Q2 2022 Were New Mac Users

Since the launch of the first Apple silicon Macs in November 2020, Apple has continued to see strong growth in Mac sales. Apple's Mac revenue hit $10.4 billion in Q2 2022, up from $9.1 billion in the year-ago quarter.

mac studio thumbnail
During today's earnings call covering the second fiscal quarter of 2022, Apple CFO Luca Maestri said that the company has been growing its install base. There was a March quarter record for upgraders, and half of all Mac buyers during the quarter were new to the product.

Apple saw strong Mac growth despite supply chain constraints. Apple has had trouble delivering some of its high-end MacBook Pro models in a timely manner, and some users have seen significant delays in shipping estimates.

Most recently, Apple introduced the Mac Studio with M1 Max and M1 Ultra chips. The ‌M1 Ultra‌ is Apple's most powerful Apple silicon chip to date, and it is twice as powerful as the ‌M1 Max‌.

Popular Stories

Generic iOS 19 Feature Mock Light

iOS 19 Leak Reveals All-New Design

Friday January 17, 2025 2:42 pm PST by
iOS 19 is still around six months away from being announced, but a new leak has allegedly revealed a completely redesigned Camera app. Based on footage it obtained, YouTube channel Front Page Tech shared a video showing what the new Camera app will apparently look like, with the key change being translucent menus for camera controls. Overall, the design of these menus looks similar to...
2024 App Store Awards

Apple Explains Why It Removed TikTok From the App Store in the U.S.

Sunday January 19, 2025 6:58 am PST by
Apple on late Saturday removed TikTok from the App Store in the U.S., and it has now explained why it was required to take this action. Last year, the U.S. passed a law that required Chinese company ByteDance to divest its ownership of TikTok due to potential national security risks, or else the platform would be banned. That law went into effect today, and companies like Apple and Google...
2024 iPhone Boxes Feature

Apple Changes Trade-In Values for iPhones, iPads, Macs, and More

Thursday January 16, 2025 6:45 am PST by
Apple today adjusted estimated trade-in values for select iPhone, iPad, Mac, and Apple Watch models in the U.S., according to its website. Some values increased, while others decreased. The changes were not too significant, with most values rising or dropping by $5 to $50. We have outlined some examples below: Device New Value Old Value iPhone 15 Pro Max Up to $630 U ...
Generic iOS 18

Everything New in iOS 18.3 Beta 3

Thursday January 16, 2025 12:39 pm PST by
Apple provided the third beta of iOS 18.3 to developers today, and while the betas have so far been light on new features, the third beta makes some major changes to Notification Summaries and also tweaks a few other features. Notification Summary Changes Apple made multiple changes to Notification Summaries in response to complaints about inaccurate summaries of news headlines. For...
iOS 19 Roundup Feature

iOS 19 Rumored to Be Compatible With These iPhones

Saturday January 18, 2025 10:28 am PST by
iOS 19 will not drop support for any iPhone models, according to French website iPhoneSoft.fr. The report cited a source who said iOS 19 will be compatible with any iPhone that can run iOS 18, which would mean the following models: iPhone 16 iPhone 16 Plus iPhone 16 Pro iPhone 16 Pro Max iPhone 15 iPhone 15 Plus iPhone 15 Pro iPhone 15 Pro Max iPhone 14 iPhon...
iPhone SE Dynamic Island Majin Bu

iPhone SE 4 Leak Shows Dynamic Island, Casts Doubt on Rumored 'iPhone 16E' Name

Monday January 20, 2025 9:01 am PST by
A new iPhone SE is widely rumored to launch this year, and the device has potentially been confirmed today by known leaker Evan Blass. In a private social media post, Blass shared an image of what appears to be source code mentioning an iPhone SE (4th Gen), which casts doubt on the alternative "iPhone 16E" name rumored for the device. However, the name in the source code could be a...
airtag 4 pack blue

AirTag 2 Launching This Year With These 3 New Features

Sunday January 19, 2025 8:11 am PST by
After a four-year wait, a new AirTag is finally expected to launch in 2025. Below, we recap rumored upgrades for the accessory. A few months ago, Bloomberg's Mark Gurman said Apple was aiming to release the AirTag 2 around the middle of 2025. While he did not offer a more specific timeframe, that means the AirTag 2 could be announced by the end of June. The original AirTag was announced...
iPad Pro vs iPhone 17 Air Feature

Here's How Thin the iPhone 17 Air Might Be

Friday January 17, 2025 3:38 pm PST by
For the last several months, we've been hearing rumors about a redesigned version of the iPhone 17 that Apple might call the iPhone 17 "Air," or something along those lines. It's going to replace the iPhone 17 Plus as Apple's fourth iPhone option, and it will be offered alongside the iPhone 17, iPhone 17 Pro, and iPhone 17 Pro Max. We know the iPhone 17 Air is going to be super slim, but...

Top Rated Comments

Unggoy Murderer Avatar
36 months ago
Not really surprising, Apple definitely has the strongest Mac lineup we've seen in many years.
Score: 36 Votes (Like | Disagree)
ouimetnick Avatar
36 months ago
If this doesn’t teach Apple not to abandon the Mac like they did in 2016-2020, I don’t know what will. The Touch Bar model was a disaster.
Score: 34 Votes (Like | Disagree)
tubular Avatar
36 months ago
Dear Apple -- the lesson is, form follows function, not form cripples function. Build powerful computers for those who need it (or want it) and svelte computers for those who want svelte.
Score: 33 Votes (Like | Disagree)
BootsWalking Avatar
36 months ago
Before the M1, Apple almost seemed to treat the Mac as a necessary but second-class citizen in their product line. With the enormous success of the M1 Apple now has no choice but to recognize the huge, untapped potential of the Mac to supplant a significant number of PC sales. This first-time purchase stat supports that new reality.
Score: 15 Votes (Like | Disagree)
BGPL Avatar
36 months ago

Dear Apple -- the lesson is, form follows function, not form cripples function. Build powerful computers for those who need it (or want it) and svelte computers for those who want svelte.
Jony Ive liked to put macs in wind tunnels, so perhaps we will start seeing function over form starting to become more prevalent (with Jony gone). As much as I like giving my iMac the reach-around every time I need to read SD or plug in a peripheral.
Score: 12 Votes (Like | Disagree)
UltimateSyn Avatar
36 months ago
This is a GREAT sign for the Mac.
Score: 12 Votes (Like | Disagree)