From now until Earth Day on April 22, Apple is planning to donate $1 to the World Wildlife Fund for every Apple Pay transaction made in Apple Stores, through the Apple Store app, or on the Apple.com website.
Apple announced the promotion in an email that went out to Apple Pay users today, and it is the same promotion that Apple has also done in past years, though with different charities benefitting.
For 60 years, World Wildlife Fund has worked to conserve nature and reduce the most pressing threats to the diversity of life on Earth.Connecting cutting-edge conservation science with the collective power of its partners in the field, World Wildlife Fund strives to develop and deliver innovative solutions that protect communities, wildlife, and the places in which they live.
Apple also used the email to highlight its own environmental commitments and its plan to make every Apple product carbon neutral by 2030.
Along with World Wildlife Fund donations, Apple will celebrate Earth Day with an Activity Challenge. Users can do any workout for 30 minutes or longer on April 22 to earn a special badge in the fitness app.
Apple also often tweaks the Apple logo on Apple retail stores in celebration of Earth Day, turning the leaf green.
Apple's annual WWDC developers conference is drawing to a close, but there is still a lot to look forward to in the second half of the year.
Apple is expected to release at least 15 more products later this year. Now that the more intelligent and personal version of Siri has finally arrived in beta, a full two years after Apple first previewed it at WWDC 2024, we should begin to see some new ...
Wednesday June 10, 2026 1:34 pm PDT by Joe Rossignol
During its WWDC 2026 keynote on Monday, Apple briefly showed a slide with hundreds of new features and enhancements coming across iOS 27, macOS 27 Golden Gate, watchOS 27, tvOS 27, and visionOS 27. All of the software updates are currently available as developer betas, and they are expected to be released to all users in September.
We already highlighted some of the key new features from the ...
Apple Maps is getting a range of new features in iOS 27, headlined by an upgraded Flyover experience that uses AI to improve the realism and detail of its aerial imagery.
Flyover is a longstanding feature of Apple Maps and lets users explore more than 350 cities in 3D with detailed landmarks, roads, parks, and buildings. Apple described the enhanced Flyover in iOS 27 as combining aerial...
LOL. While I support Apple's donations to environmental groups, of course, the irony of making big $$$ on products with non-replaceable batteries and glued down, non-replaceable individual components while indulging in an ongoing PR push about sustainability is the real elephant (panda/manatee/whale) in the room.
I can think of many more beneficial ways to celebrate earth day that don't include buying any Apple products. If they really were serious this would not be their go to idea.
