From now until Earth Day on April 22, Apple is planning to donate $1 to the World Wildlife Fund for every Apple Pay transaction made in Apple Stores, through the Apple Store app, or on the Apple.com website.
Apple announced the promotion in an email that went out to Apple Pay users today, and it is the same promotion that Apple has also done in past years, though with different charities benefitting.
For 60 years, World Wildlife Fund has worked to conserve nature and reduce the most pressing threats to the diversity of life on Earth.Connecting cutting-edge conservation science with the collective power of its partners in the field, World Wildlife Fund strives to develop and deliver innovative solutions that protect communities, wildlife, and the places in which they live.
Apple also used the email to highlight its own environmental commitments and its plan to make every Apple product carbon neutral by 2030.
Along with World Wildlife Fund donations, Apple will celebrate Earth Day with an Activity Challenge. Users can do any workout for 30 minutes or longer on April 22 to earn a special badge in the fitness app.
Apple also often tweaks the Apple logo on Apple retail stores in celebration of Earth Day, turning the leaf green.
Wednesday October 28, 2026 10:11 am PDT by Juli Clover
Apple today announced a new high-end MacBook Pro, which is available in 14-inch and 16-inch sizes. The new device has a PROLED XDR display that supports touch gestures, and a glowing rear Apple logo.
Pricing on the MacBook Pro starts at $2,899 for the 14-inch model and $3,399 for the 16-inch model.
Apple says the MacBook Pro has the "world's best display in a pro laptop." The PROLED...
Thursday October 29, 2026 1:47 pm PDT by Joe Rossignol
While the new iPad mini has an OLED display, the device does not support ProMotion, meaning the display's refresh rate is limited to 60Hz instead of 120Hz.
ProMotion support would have allowed for the iPad mini's refresh rate to automatically adjust from 10Hz to 120Hz depending on the content being displayed, but evidently Apple has kept the feature exclusive to the iPad Pro among iPad...
Wednesday October 28, 2026 2:49 am PDT by Tim Hardwick
Apple opened pre-orders for five new products on Wednesday, October 28, including its first touchscreen MacBook Pro models.
Pre-orders opened for the following new products:
iPad mini with OLED display and A20 Pro chip
iMac with M6 chip
14-inch MacBook Pro with M6 chip
14-inch MacBook Pro with OLED touchscreen
16-inch MacBook Pro with OLED touchscreen
Pre-orders for the iPad mini,...
LOL. While I support Apple's donations to environmental groups, of course, the irony of making big $$$ on products with non-replaceable batteries and glued down, non-replaceable individual components while indulging in an ongoing PR push about sustainability is the real elephant (panda/manatee/whale) in the room.
I can think of many more beneficial ways to celebrate earth day that don't include buying any Apple products. If they really were serious this would not be their go to idea.
