Twitter Hashflag for March 8 'Peek Performance' Apple Event Goes Live
A "hashflag" for Apple's upcoming "Peek Performance" event has gone live on Twitter, offering users a special stylized Apple logo alongside "#AppleEvent" as a means to promote and increase visibility for the event.
According to Jane Manchun Wong's Hashflag Browser, the hashflag will remain live on the platform until March 11 and is designated under "#AppleEvent," "#EventoDaApple," and "#ÉvénementApple."
Apple's use of a Twitter hashflag is not new, and the company has had one for every event since September 2020. According to
Agency Creative, these "hashflags" can cost upwards of one million dollars, and they're commonly seen for large events like the Super Bowl or holidays.
Apple yesterday officially announced it would be holding an event on Tuesday, March 8 at 10:00 a.m. Pacific, where rumors suggest a new iPhone SE, iPad Air, and at least one new Mac will be announced. The event tagline, "Peek performance," has prompted speculation that Apple may offer a peek at a future product, but that remains purely speculative.
For a full rundown of everything we expect, see our guide.
Popular Stories
Last year, Apple launched CarPlay Ultra, the long-awaited next-generation version of its CarPlay software system for vehicles. Nearly a year later, CarPlay Ultra is still limited to Aston Martin's latest luxury vehicles, but that should change fairly soon.
In May 2025, Apple said many other vehicle brands planned to offer CarPlay Ultra, including Hyundai, Kia, and Genesis.
CarPlay Ultra...
As we wait for WWDC to kick off next Monday, Apple today announced the winners of its annual Apple Design Awards, recognizing apps and games for their innovation, ingenuity, and technical achievement.
The 2025 Apple Design Award winners are listed below, with one app and one game selected per category:
Delight and Fun - CapWords (App) and Balatro (Game)
Innovation - Play (App) and PBJ -...
While the AirPods Max 2 received more attention, Apple also released a second pair of headphones last month: Nike Powerbeats Pro 2.
Nike Powerbeats Pro 2 are the same as the regular Powerbeats Pro 2, except they have a two-tone design consisting of black and Nike's signature Volt neon green-yellow color. The headphones were released on March 20 in the U.S., Canada, Australia, the U.K., and a ...
Popular Stories
Last year, Apple launched CarPlay Ultra, the long-awaited next-generation version of its CarPlay software system for vehicles. Nearly a year later, CarPlay Ultra is still limited to Aston Martin's latest luxury vehicles, but that should change fairly soon.
In May 2025, Apple said many other vehicle brands planned to offer CarPlay Ultra, including Hyundai, Kia, and Genesis.
CarPlay Ultra...
As we wait for WWDC to kick off next Monday, Apple today announced the winners of its annual Apple Design Awards, recognizing apps and games for their innovation, ingenuity, and technical achievement.
The 2025 Apple Design Award winners are listed below, with one app and one game selected per category:
Delight and Fun - CapWords (App) and Balatro (Game)
Innovation - Play (App) and PBJ -...
While the AirPods Max 2 received more attention, Apple also released a second pair of headphones last month: Nike Powerbeats Pro 2.
Nike Powerbeats Pro 2 are the same as the regular Powerbeats Pro 2, except they have a two-tone design consisting of black and Nike's signature Volt neon green-yellow color. The headphones were released on March 20 in the U.S., Canada, Australia, the U.K., and a ...
