Apple's March 8 'Peek Performance' Event Page Features Animated AR Logo

Apple today announced that its first event of 2022 will take place on Tuesday, March 8. Featuring the tagline "Peek Performance," the event is now featured on Apple's events website, and if you visit the page on an iPhone or iPad, you can see an augmented reality version of the logo Apple created.

march 2022 event ar logo
Nested Apple icons in shades of yellow, orange, red, pink, and purple are featured in this year's event image, and there is an animated internal effect along with radiating colors along with accompanying music.

Tap on the colorful Apple logo on the page to open Apple's AR viewer, which allows you to scan the area around you and see the animated logo in action. You can also view it in "Object" mode to get a clearer picture of what it looks like.

Apple always creates unique graphics for its events, and each one comes with a morphing augmented reality logo for people to check out.

In addition to adding the Peek Performance event to its webpage, Apple has also uploaded a placeholder video to YouTube, where the event will be livestreamed. People can sign up for reminders to get notified when the event takes place.


Apple's event will kick off at 10:00 a.m. Pacific Time on Tuesday, March 8. In addition to being streamed on YouTube, the event can also be watched through the events webpage and in the Apple TV app. If you're unable to watch, you can tune in to MacRumors on the site or through our MacRumorsLive Twitter account.

Rumors suggest the event will focus on 5G connectivity, with Apple bringing 5G to the iPhone SE and the iPad Air. We're also expecting at least one new Mac, and possibilities include the Mac mini and the 13-inch MacBook Pro.

Top Rated Comments

DHagan4755 Avatar
12 months ago
The cheeky use of "peek" instead of "peak" tells me that they're going to preview a future product — a sneak peek of something they're working on. The colorful AR logo Apple created gives that illusion. Perhaps we'll get a preview of the AR glasses? Or perhaps since it's paired with "performance" a look at the future Mac Pro. This would be in addition to the aforementioned products (iPhone SE, iPad Air, 13" MacBook Pro).
Score: 23 Votes (Like | Disagree)
spatlese44 Avatar
12 months ago
They’re finally adding peek() to Swift!
Score: 10 Votes (Like | Disagree)
Unregistered 4U Avatar
12 months ago
Link to download the AR Toy, if you’re on an iPad and not an iPhone :)
https://www.apple.com/105/media/us/apple-events/2022/ec8c635b-2e18-4090-88a5-f74e3b1021cb/quick-look/apple_event.reality
Score: 9 Votes (Like | Disagree)
DMG35 Avatar
12 months ago
Everyone wants an iMac Pro until Apple releases it at a starting price of $10K.
Score: 8 Votes (Like | Disagree)
anthogag Avatar
12 months ago
6 apples within apples can only mean 1 thing…6 apples within apples
Score: 8 Votes (Like | Disagree)
AmazeSE Avatar
12 months ago

The cheeky use of "peek" instead of "peak" tells me that they're going to preview a future product — a sneak peek of something they're working on. The colorful AR logo Apple created gives that illusion. Perhaps we'll get a preview of the AR glasses? Or perhaps since it's paired with "performance" a look at the future Mac Pro. This would be in addition to the aforementioned products (iPhone SE, iPad Air, 13" MacBook Pro).
Thanks to you, I just found out that it's peek not peak lol.
Score: 8 Votes (Like | Disagree)

Popular Stories

Apple Silicon Teal Feature

The Next Big Apple Silicon Device May Not Be a Mac or iPad

Wednesday February 1, 2023 3:57 am PST by
Apple's next device with an Apple silicon chip may not be a Mac or an iPad, but rather an advanced external display, according to recent reports. The display, which is rumored to arrive this year, is expected to sit somewhere between the $1,599 Studio Display and the $4,999 Pro Display XDR – but more exact information about the device's positioning and price point is as yet unknown. While ...
General iOS 16 Feature Yellow

Five New iOS Features Coming to Your iPhone Later This Year

Tuesday January 31, 2023 11:58 am PST by
Apple has previously announced several upcoming iOS features that are expected to be added to the iPhone this year. Some of the features could be introduced with iOS 16.4, which should enter beta testing soon, while others will arrive later in the year. Below, we have recapped five new iOS features that are expected to launch in 2023, such as an Apple Pay Later financing option for purchases ...
HomePod 2 White and Midnight Feature Purple Blue

Apple Explains Why HomePod Was Released Again, Wi-Fi 4 Limitation, and More

Thursday February 2, 2023 7:57 am PST by
Apple's VP of hardware engineering Matthew Costello and product marketing employee Alice Chan recently spoke with Men's Journal and TechCrunch about the new second-generation HomePod in wide-ranging interviews about the smart speaker. Apple discontinued the original full-size HomePod in March 2021 after multiple reports indicated that sales of the speaker were lackluster, but Chan told Men's ...
iOS 16

Apple Preparing iOS 16.3.1 Update for iPhone as Wait for iOS 16.4 Beta Continues

Thursday February 2, 2023 6:41 am PST by
Apple appears to be preparing an iOS 16.3.1 update for the iPhone, based on evidence of the software in our website's analytics logs this week. It's unclear when the update will be released, but it will likely be available at some point in February. The same logs have accurately foreshadowed the release of several previous updates, including iOS 16.0.3 and iOS 16.1.1 most recently, so they...
dewey airtag

Report Highlights Danger of Using AirTags for Tracking Dogs

Monday January 30, 2023 1:45 pm PST by
AirTags may be a convenient way for tracking dogs that might get off leash or otherwise lost, but there are dangers associated with the practice, as outlined by a report from The Wall Street Journal. At 1.26 inches in diameter, AirTags are able to fit easily on a dog's collar, but that size also makes the tracking devices small enough to swallow, at least for a medium to large-sized dog, and ...
MKBHD HomePod 2 White Ring Stain

New HomePod Can Still Stain Some Wooden Surfaces

Tuesday January 31, 2023 8:29 am PST by
When the original HomePod launched in 2018, it was discovered that the speaker can leave white rings on some wooden surfaces. Now, well-known YouTuber Marques Brownlee has confirmed that the issue persists to a lesser extent with the new HomePod. In a side-by-side test, he showed that the white second-generation HomePod left a white ring on the wooden surface that he placed the speaker on,...
Multi Display CarPlay 1

Apple Launching All-New CarPlay Experience Later This Year With These 5 Features

Sunday January 29, 2023 10:15 am PST by
In June 2022, Apple previewed the next generation of CarPlay, promising deeper integration with vehicle functions like A/C and FM radio, support for multiple displays across the dashboard, personalization options, and more. Apple says the first vehicles with support for the next-generation CarPlay experience will be announced in late 2023, with committed automakers including Acura, Audi,...
iOS 16

When Will the iOS 16.4 Beta Be Released?

Wednesday February 1, 2023 11:09 am PST by
It's been more than a week since Apple released the iOS 16.3 update, and typically, new iOS betas follow launches within a day or so. We were expecting Apple to provide the first beta iOS 16.4 on Monday, Tuesday or Wednesday of this week, but that hasn't happened. Tuesdays are the days that we most often see betas, though Monday and Wednesday happen now and then, and most often betas come...