Instagram Head Says iPad App Is Low Priority Because Not Enough People Want It

The head of Instagram has commented on Twitter about the lack of an iPad app for Instagram, saying that while the social media platform is asked about an ‌iPad‌ app a lot, there is still not enough demand to warrant one.

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In a Twitter exchange with YouTuber Marques Brownlee, Adam Mosseri, who runs Instagram, said his company gets asked about an ‌iPad‌ app a lot, but it's "still just not a big enough group of people to be a priority" adding Instagram hopes to have an ‌iPad‌ app at some point, but the company is currently "very heads down on other things."

Mosseri has commented on the issue in the past, blaming the lack of an Instagram app for ‌iPad‌ on not having enough employees. While there is no official app for Instagram for ‌iPad‌, iPadOS 15 has improved the experience of using the iPhone Instagram app on an ‌iPad‌ since iPhone apps on iPad can now run in landscape mode.

Top Rated Comments

Wanted797 Avatar
26 months ago
Because they don’t want to lose people to using iPad only. Thus removing their geo tracking for advertising.
Score: 60 Votes (Like | Disagree)
Greenmeenie Avatar
26 months ago
As an iPad user & photographer, I find this ridiculous. Of course I want an iPad version of instagram! And I would think everyone else who owns an iPad would want it as well. There’s an iPad version of FaceBook. It makes zero sense why FB wouldn’t make one for Instagram, especially since they OWN Instagram!
Score: 22 Votes (Like | Disagree)
verpeiler Avatar
26 months ago
Small indie company. No seriously, creating an iPad app shouldn’t be that difficult, even if it’s just a scaled up version.
Score: 21 Votes (Like | Disagree)
contacos Avatar
26 months ago
Literally would take them 5 minutes to make. Their regular App is basically just the web view with additional photo features in the first place.

How would they even know without even providing one. I doubt people are going to write them like "dear Meta leaders, can you please make an Instagram App for iPad for me. Thank you very much!"
Score: 20 Votes (Like | Disagree)
djcerla Avatar
26 months ago
Sounds as sincere as a Kremlin spokesman, given that the hugely requested Apple Watch app is "low priority" too.
Score: 19 Votes (Like | Disagree)
IsaacM Avatar
26 months ago

Because they don’t want to lose people to using iPad only. Thus removing their geo tracking for advertising.
This.

They can get more info about you on iPhone.
Score: 15 Votes (Like | Disagree)

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