If you weren't a fan of Apple's Smart Case that comes with the AirPods Max, high-end luxury brand Gucci is here for you with its own case for the headphones priced at $980.
Gucci's "Ophidia case for AirPods Max" is an online exclusive that brings "vintage and contemporary together through its archive-inspired design elements. Playing with the contrast between past and present, the inside of the accessory is printed with 'Hodiernum'—a Latin word that means 'belonging to the present day.'"
Gucci says the case is made from environmentally friendly materials, features a shoulder strap, brown leather details, and a snap button to secure the AirPods Max in place. Like many AirPods Max accessories, Gucci's case exposes the AirPods Max's canopy allowing for easy carrying.
AirPods Max is priced at $550, meaning Gucci's case is nearly double the cost of the product it is designed for. Gucci does offer another case for standard headphones that costs $920, but it isn't designed for the AirPods Max specifically.
Apple is preparing to release a new pair of over-ear Beats headphones that will have a similar design as the AirPods Max, according to teaser images.
Spanish soccer star Lamine Yamal was spotted wearing unreleased Beats in a series of photos he shared on Instagram a few months ago. The over-ear headphones have a unique design with some similarities to AirPods Max, including telescoping...
While the AirPods Max were updated with an H2 chip in March, the over-ear headphones could receive another update next year, if a previous rumor is still accurate.
In May 2025, Apple supply chain analyst Ming-Chi Kuo said that he expected lighter-weight AirPods Max to enter mass production in 2027.
All versions of the AirPods Max ever released weigh 0.85 pounds, excluding the charging...
Tuesday August 11, 2026 3:53 pm PDT by Juli Clover
Sonos is working on an upgraded version of its Ace headphones that will support AI, reports Bloomberg. The Sonos Ace Ultra showed up in an FCC filing earlier this week, with the product likely set to debut in September.
Sonos debuted the original Sonos Ace in 2024. Reviews praised the sound quality and active noise cancellation, but the headphone market is crowded, and Sonos' product...
One would have to sell a kidney to afford that. It's kinda funny that Gucci's website says "monthly payments available". The average Gucci customer has enough cash to not need monthly payments; only people who waste their money on luxury despite having an average income would need this.
How do people even buy Gucci? It's not just price. I just looked at their website. Moused over a few bags and looked at the clothes.
Not only are they unbelievably expensive. They're also incredibly tacky. It's like they took the worst stuff that ever came out of the 60s through 80s and put a huge price tag on it.
All the shots of models with bags look horrible. The models look like they are hating life for dressing up in those absurd outfits.
This is how awful the brand is. Pulled from their website.
Edit: I didn't bother to price it. But that ensemble is probably $5K to $8K.
Apple's first foldable iPhone, with a book-style design featuring a ~5.5-inch outer display and a ~7.8-inch inner display with a minimal crease down the middle.
