UK Government Readies Anti-Encryption Publicity Campaign to 'Keep Children Safe' Online

The British Government is reportedly preparing a publicity attack on end-to-end encryption in an effort to mobilize public opinion against the technology by framing it as a child safety issue, with its main aim being to derail Facebook's plan to end-to-end encrypt its Messenger platform.

s960 2MS Home Office sign 960x640
According to Rolling Stone, the Home Office has hired the M&C Saatchi advertising agency to plan the campaign, which will include a media blitz with TV ads, campaigning efforts from UK charities and law enforcement agencies, calls to action for the public to contact tech companies directly, and multiple real-world stunts, some of which have been designed to make the public "uneasy."

According to documents reviewed by Rolling Stone, one the activities considered as part of the publicity offensive is a striking stunt — placing an adult and child (both actors) in a glass box, with the adult looking "knowingly" at the child as the glass fades to black. Multiple sources confirmed the campaign was due to start this month, with privacy groups already planning a counter-campaign.

The anti-encryption stance from the UK government isn't new, but its latest effort is focused on the argument that improved encryption would hamper efforts to tackle child exploitation online. "We have engaged M&C Saatchi to bring together the many organizations who share our concerns about the impact end-to-end encryption would have on our ability to keep children safe," a Home Office spokesperson told Rolling Stone.

In a presentation produced by the UK government to recruit potential not-for-profit coalition partners, one slide notes that "most of the public have never heard" of end-to-end encryption, which means "people can be easily swayed" on the issue. Tellingly, the slide also notes that the campaign "must not start a privacy vs safety debate."

The UK government has allocated £534,000 ($730,500) of public funds for the campaign, according to a letter sent from the Home Office in response to a freedom of information request.

Facebook, recently rebranded to "Meta," has already delayed plans to use end-to-end encryption for Messenger and Instagram messages until at least 2023, a year later than previously planned. Meta said the delay was to give it extra time to coordinate with experts in the field of combating online abuse while also protecting user privacy.

Messaging platforms like Signal, Telegram, Facebook's WhatsApp and Apple's iMessage all use end-to-end encryption that prevents communications between sender and recipient from being accessed by anyone else, including the service providers. Security experts have long argued that weakening encrypted systems for such platforms would mean weakening security for everyone.

Both Meta and Apple have long fought against anti-encryption legislation and attempts to weaken platform and device encryption. In 2019, Meta successfully challenged a court order to force it to decrypt Facebook Messenger calls. The order was the result of an investigation into the MS-13 gang's activities on Facebook Messenger in California.

Apple's most public battle against the US government came in 2016, after Apple was ordered to help the FBI unlock the iPhone owned by Syed Farook, one of the shooters in the December 2015 attacks in San Bernardino.

Apple opposed the order and claimed that it would set a "dangerous precedent" with serious implications for the future of smartphone encryption. Apple ultimately held its ground and the U.S. government backed off after finding an alternate way to access the device, but Apple has continually had to deal with further law enforcement efforts to combat encryption.

Note: Due to the political or social nature of the discussion regarding this topic, the discussion thread is located in our Political News forum. All forum members and site visitors are welcome to read and follow the thread, but posting is limited to forum members with at least 100 posts.

Popular Stories

iOS 26

When Will Apple Release iOS 26.2?

Monday December 1, 2025 4:37 pm PST by
We're getting closer to the launch of the final major iOS update of the year, with Apple set to release iOS 26.2 in December. We've had three betas so far and are expecting a fourth beta or a release candidate this week, so a launch could follow as soon as next week. Past Launch Dates Apple's past iOS x.2 updates from the last few years have all happened right around the middle of the...
maxresdefault

iPhone Fold: Launch, Pricing, and What to Expect From Apple's Foldable

Monday December 1, 2025 3:00 am PST by
Apple is expected to launch a new foldable iPhone next year, based on multiple rumors and credible sources. The long-awaited device has been rumored for years now, but signs increasingly suggest that 2026 could indeed be the year that Apple releases its first foldable device. Subscribe to the MacRumors YouTube channel for more videos. Below, we've collated an updated set of key details that ...
Sad Siri Feature

Apple AI Chief John Giannandrea Retiring After Siri Delays

Monday December 1, 2025 2:16 pm PST by
Apple AI chief John Giannandrea is stepping down from his position and retiring in spring 2026, Apple announced today. Giannandrea will serve as an advisor between now and 2026, with former Microsoft AI researcher Amar Subramanya set to take over as vice president of AI. Subramanya will report to Apple engineering chief Craig Federighi, and will lead Apple Foundation Models, ML research, and ...
ios 18 to ios 26 upgrade

Apple Pushes iPhone Users Still on iOS 18 to Upgrade to iOS 26

Tuesday December 2, 2025 11:09 am PST by
Apple is encouraging iPhone users who are still running iOS 18 to upgrade to iOS 26 by making the iOS 26 software upgrade option more prominent. Since iOS 26 launched in September, it has been displayed as an optional upgrade at the bottom of the Software Update interface in the Settings app. iOS 18 has been the default operating system option, and users running iOS 18 have seen iOS 18...
Netflix Smaller 4

Netflix Kills Casting From Its Mobile App to Most Modern TVs

Monday December 1, 2025 4:36 am PST by
Netflix has quietly removed the ability to cast content from its mobile apps to most modern TVs and streaming devices, including newer Chromecast models and the Google TV Streamer. The change was first spotted by users on Reddit and confirmed in an updated Netflix support page (via Android Authority), which now states that the streaming service no longer supports casting from mobile devices...
Touchscreen MacBook Feature

Here Are the Four MacBooks Apple Is Expected to Launch Next Year

Monday December 1, 2025 5:00 am PST by
2026 could be a bumper year for Apple's Mac lineup, with the company expected to announce as many as four separate MacBook launches. Rumors suggest Apple will court both ends of the consumer spectrum, with more affordable options for students and feature-rich premium lines for users that seek the highest specifications from a laptop. Below is a breakdown of what we're expecting over the next ...
iphone 17 cyber

iPhone 17 Demand Is Breaking Apple's Sales Records

Tuesday December 2, 2025 9:44 am PST by
Apple's iPhone 17 lineup is selling well enough that Apple is on track to ship more than 247.4 million total iPhones in 2025, according to a new report from IDC. Total 2025 shipments are forecast to grow 6.1 percent year over year due to iPhone 17 demand and increased sales in China, a major market for Apple. Overall worldwide smartphone shipments across Android and iOS are forecast to...
Cyber Week Deals 2025

Best Cyber Week Apple Deals Include Big Discounts on AirPods, Apple Watch, and More

Sunday November 30, 2025 7:33 am PST by
Cyber Week is here, and you can find popular Apple products like AirPods, iPad, Apple Watch, and more at all-time low prices. In this article, the majority of the discounts will be found on Amazon. Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running. Specifically,...
iOS 26

What to Expect From Apple This December: iOS 26.3 Beta, Replay 2025, and More

Monday December 1, 2025 8:40 am PST by
The calendar has turned to December, and the quieter year-end holiday season is now upon us. Nevertheless, we can still expect a few things from Apple this month. Apple previously announced that iOS 26.2 will be released to the general public in December, and we can expect corresponding updates to be released as well, including iPadOS 26.2, macOS 26.2, watchOS 26.2, tvOS 26.2, and visionOS...
studio display purple february

M5 iPad Pro Could Hint at New Studio Display Feature

Sunday November 30, 2025 10:30 am PST by
The updated specs of the M5 iPad Pro may point toward a major new feature for Apple's next-generation Studio Display expected in early 2026. Apple's latest iPad Pro debuted last month and contains one display-related change that stands out: it can now drive external monitors at up to 120Hz with Adaptive Sync. The feature should deliver lower latency, smoother motion, and fewer visual...

Top Rated Comments

calstanford Avatar
51 months ago
The UK government is one of the most horrible in the western world. No wonder CCTV capital of the world wants to read all your messages too.
Score: 55 Votes (Like | Disagree)
GaymerAdam Avatar
51 months ago
The same UK government that uses WhatsApp to avoid freedom of information requests and corruption investigations? ?
Score: 51 Votes (Like | Disagree)
Apple Knowledge Navigator Avatar
51 months ago
There might be the added bonus of investigating parties/“work events”, no?
Score: 44 Votes (Like | Disagree)
tw!sted Avatar
51 months ago
I'm absolutely livid that the government is wasting half a million quid of OUR money on this ****.
Score: 34 Votes (Like | Disagree)
nwcs Avatar
51 months ago
Maybe it's time for the other side to start a publicity campaign to explain what can happen without end to end encryption. Plenty of examples to draw from ranging from government corruption to personal corruption. That would effectively create the privacy vs safety debate they're trying to avoid with this campaign. And it's a good debate to have and no real solution, likely, that makes everyone happy.
Score: 31 Votes (Like | Disagree)
insoft.uk Avatar
51 months ago
Criminals will just use one of the many third party encryption apps, one could even continue to use messenger or SMS and just send the text pre-encrypted, it’s a wast of time and effort by the government the only people that will lose out is the public as the government will be able to spy on them and that’s their real goal not the criminals that’s a smoke screen
Score: 29 Votes (Like | Disagree)