Apple to Allow In-App Third-Party Payment Options for First Time in the Netherlands

Apple has announced that it will allow third-party payment options for in-app purchases for dating apps in the Netherlands, in the first ever concession of its kind.

iOS App Store General Feature JoeBlue
In a message posted on its developer site late on Friday, Apple announced that it will comply with a Netherlands Authority for Consumers and Markets (ACM) ruling that compels the company to allow third-party payment services to pay for in-app purchases in dating apps. Dutch dating apps that link out to or use a third-party in-app payment provider will still need to pay a commission to Apple on transactions.

Recent orders from the Netherlands Authority for Consumers and Markets (ACM) will allow developers of dating apps on the App Store in the Netherlands to share additional payment processing options with users.

[...]

To comply with the ACM's order, we're introducing two optional new entitlements exclusively applicable to dating apps on the Netherlands App Store that provide additional payment processing options for users. Dating app developers who want to continue using Apple's in-app purchase system may do so and no further action is needed.

To implement third-party payment options in Dutch dating apps, developers will need to use Apple's entitlements, but the company warned developers that this will involve additional responsibilities and pose a number of new risks:

Before considering applying for one of these entitlements, it's important to understand that some App Store features that you may use won't be available to your customers, in part because we cannot validate the security and safety of payments that take place outside of the App Store's private and secure payment system. Because Apple will not be directly aware of purchases made using alternative methods, Apple will not be able to assist users with refunds, purchase history, subscription management, and other issues encountered when purchasing digital goods and services through these alternative purchasing methods. You will be responsible for addressing such issues with customers.

Apple added that it disagrees with the ACM ruling, believes it is "not in our users' best interest," and has appealed the decision to a higher court. Specifically, Apple explained that it is "concerned these changes could compromise the user experience, and create new threats to user privacy and data security."

Apple highlighted the benefits of its own payment system to developers, which continues to be available as an option for developers to use in Dutch dating apps:

Apple designed the App Store to be a safe and trusted place for people to discover and download apps. Apple's in-app purchase system, an integral part of our world-class commerce platform, offers people a private and secure user experience across apps and Apple devices, and makes it easy for them to manage their purchases and subscriptions for digital goods and services.

The order originated from a Dutch investigation started in 2019 that examined whether Apple's business practices amounted to an abuse of market power. The investigation included a complaint from Match Group, the owner of Tinder, which claimed that Apple's rules prevented it from communicating with its customers directly about payments.

The ACM said that Apple imposes "unreasonable conditions" by forbidding user choice about in-app purchase methods. Apple was warned that it had to allow dating apps to offer third-party payment options by Saturday, January 15 or face a fine of up to 50 million euros ($57 million). Apple said that it will provide further information about the mandated changes shortly.

Popular Stories

Foldable iPhone 2023 Feature 1

Apple to Make More Foldable iPhones Than Expected

Tuesday December 9, 2025 9:59 am PST by
Apple has ordered 22 million OLED panels from Samsung Display for the first foldable iPhone, signaling a significantly larger production target than the display industry had previously anticipated, ET News reports. In the now-seemingly deleted report, ET News claimed that Samsung plans to mass-produce 11 million inward-folding OLED displays for Apple next year, as well as 11 million...
iOS 26

15 New Things Your iPhone Can Do in iOS 26.2

Friday December 5, 2025 9:40 am PST by
Apple is about to release iOS 26.2, the second major point update for iPhones since iOS 26 was rolled out in September, and there are at least 15 notable changes and improvements worth checking out. We've rounded them up below. Apple is expected to roll out iOS 26.2 to compatible devices sometime between December 8 and December 16. When the update drops, you can check Apple's servers for the ...
iPhone 14 Pro Dynamic Island

iPhone 18 Pro Leak Adds New Evidence for Under-Display Face ID

Monday December 8, 2025 4:54 am PST by
Apple is actively testing under-screen Face ID for next year's iPhone 18 Pro models using a special "spliced micro-transparent glass" window built into the display, claims a Chinese leaker. According to "Smart Pikachu," a Weibo account that has previously shared accurate supply-chain details on Chinese Android hardware, Apple is testing the special glass as a way to let the TrueDepth...
iOS 26

Apple Seeds Second iOS 26.2 Release Candidate to Developers and Public Beta Testers

Monday December 8, 2025 10:18 am PST by
Apple today seeded the second release candidate version of iOS 26.2 to developers and public beta testers, with the software coming one week after Apple seeded the first RC. The release candidate represents the final version iOS 26.2 that will be provided to the public if no further bugs are found. Registered developers and public beta testers can download the betas from the Settings app on...
Google maps feaure

Google Maps Quietly Added This Long-Overdue Feature for Drivers

Wednesday December 10, 2025 2:52 am PST by
Google Maps on iOS quietly gained a new feature recently that automatically recognizes where you've parked your vehicle and saves the location for you. Announced on LinkedIn by Rio Akasaka, Google Maps' senior product manager, the new feature auto-detects your parked location even if you don't use the parking pin function, saves it for up to 48 hours, and then automatically removes it once...
Johny Srouji

Apple's Chipmaking Chief Johny Srouji Responds to Report About Him Potentially Leaving

Monday December 8, 2025 9:23 am PST by
Apple's chipmaking chief Johny Srouji has reportedly indicated that he plans to continue working for the company for the foreseeable future. "I love my team, and I love my job at Apple, and I don't plan on leaving anytime soon," said Srouji, in a memo obtained by Bloomberg's Mark Gurman. Here is Srouji's full memo, as shared by Bloomberg:I know you've been reading all kind of rumors and...
iPhone 17 Pro Cosmic Orange

10 Reasons to Wait for Next Year's iPhone 18 Pro

Monday December 1, 2025 2:40 am PST by
Apple's iPhone development roadmap runs several years into the future and the company is continually working with suppliers on several successive iPhone models at the same time, which is why we often get rumored features months ahead of launch. The iPhone 18 series is no different, and we already have a good idea of what to expect for the iPhone 18 Pro and iPhone 18 Pro Max. One thing worth...
google pixel 10

Switching Between iPhone and Android Will Get Easier With New Apple and Google Collaboration

Monday December 8, 2025 11:10 am PST by
Apple and Google are teaming up to make it easier for users to switch between iPhone and Android smartphones, according to 9to5Google. There is a new Android Canary build available today that simplifies data transfer between two smartphones, and Apple is going to implement the functionality in an upcoming iOS 26 beta. Apple already has a Move to iOS app for transferring data from an Android...
Apple Fitness Plus expansion hero

Apple Fitness+ Coming to 28 New Regions With Digital Voice Dubbing

Monday December 8, 2025 6:19 am PST by
Apple today announced that Fitness+ is expanding to 28 new markets on December 15 in the service's largest international rollout since launch, accompanied by new language dubbing and a K-Pop music genre. Apple Fitness+ will become available in Chile, Hong Kong, India, the Netherlands, Singapore, Taiwan, and additional regions on December 15, with Japan scheduled to follow early next year....
Johny Srouji

Apple Chip Chief Johny Srouji Could Be Next to Go as Exodus Continues

Sunday December 7, 2025 10:41 am PST by
Apple's senior vice president of hardware technologies Johny Srouji could be the next leading executive to leave the company amid an alarming exodus of leading employees, Bloomberg's Mark Gurman reports. Srouji apparently recently told CEO Tim Cook that he is "seriously considering leaving" in the near future. He intends to join another company if he departs. Srouji leads Apple's chip design ...

Top Rated Comments

Michael Scrip Avatar
51 months ago

Pathetic attempt on apple’s side to circumvent the law.
The Netherlands law (ruling) states Apple must allow third-party payments in dating apps in the Netherlands. So they are.

But there is not a law that eliminates all other commission fees or platform fees.

Apple can still collect a fee from developers of dating apps in the Netherlands.
Score: 22 Votes (Like | Disagree)
Michael Scrip Avatar
51 months ago

That they can do this shows they are a monopoly that requires governments to stop them.
So what's the actual issue here?

Is 15%, 27%, or 30% too high? Is anything higher than 0% too high in your mind? Should platforms be forbidden to collect any platform fees or commission fees? At all?

What exactly do you want governments to "stop" here?
Score: 15 Votes (Like | Disagree)
lysingur Avatar
51 months ago
There are streaming apps created by shady companies who ask their cam models to encourage their fans to buy tokens on their official website, in clear violation of Apple's policy. Most of them also make it so if you use Apple Pay, the number of tokens you purchase is about 30 to 40% fewer than if you buy them directly. As if that's not bad enough, the link to buy tokens on their official site will selectively leak your credit card information to scammers, especially if the cards are foreign.

This kind of ruling will let similar scams take place out in the open without the unsuspecting having any kind of recourse in case they are scammed. Most people will be easily led to buy tokens outside of App Store and under the watchful eyes of Apple when developers make the tradeoff skews so much to one side. Except the hidden risk isn't explained to you until it's too late.

The security vs. freedom argument is really a red herring. It's always about finding the right balance between the two. Today it's dating apps. Tomorrow it'll be any app that incurs recurring payments. And before you know it, there is no longer any kind of policing in the App Store and you're out there to fend for yourself against pirates and looters (figuratively speaking).
Score: 14 Votes (Like | Disagree)
Michael Scrip Avatar
51 months ago

The move will circumvent Apple's 15 to 30 percent commission on in-app purchases...Apple added that it disagrees with the ACM ruling, believes it is "not in our users' best interest"

Speaking as a user, I consider a potential 15% to 30% reduction in IAP prices charged by a developer to be in my best interest.
That's only if the developers lower the price. It's the developers who set the price that you see and that you pay.

I'd imagine most developers would still charge the same for IAP items even if they had the commission fees lowered.

But I'm happy to be wrong.

:P
Score: 10 Votes (Like | Disagree)
bgraham Avatar
51 months ago

So the consumer is "protected" if they click a different button to make a payment on some other screen or web page?

Alright.

¯\_(ツ)_/¯
Protected from Apple’s 30% monopoly pricing, yes.

If the consumer wants Apple’s “protection” so badly, they’d be willing to pay 30% more for it.
Score: 9 Votes (Like | Disagree)
Carnegie Avatar
51 months ago

That they can do this shows they are a monopoly that requires governments to stop them.
With regard to its intellectual property, yes, Apple is absolutely a monopoly. That's how intellectual property rights, by design, work - they grant legal monopolies. If you want to use Apple's IP, you need its permission. And it is allowed to impose a range of terms in exchange for granting such permission, to include charging a commission if someone wishes to use its IP in certain ways. It may allow certain uses without any charge, or with some minimal up front charge. It may allow certain uses with a flat per transaction or per unit fee. It may allow certain uses with a percentage fee. The terms Apple has been imposing are fairly typical when it comes to licensing intellectual property.
Score: 8 Votes (Like | Disagree)