Apple Reportedly Looking to Broadcast Major League Baseball Games Next Season

Apple has entered into discussions with Major League Baseball about a potential deal that would see the company broadcasting MLB games next season, reports The New York Post.

mlb banner
The talks are described as "substantial" and "serious," and a deal would provide Apple with a way to establish Apple TV+ as a destination for sports content. At the current time, ‌Apple TV+‌ offers TV shows and movies, but compared to competitors, it is not able to appeal to sports fans.

A lack of live sports access is a serious negative for Apple TV, as competitors like Amazon do have established deals. Amazon has inked a deal to air "Thursday Night Football" games starting this fall, and Amazon paid more than $1 billion for the access.

At the current time, ‌Apple TV+‌ does not offer support for any kind of live television, providing access only to on-demand television and movie content, so Apple would likely need to build in a new sports-oriented section with live TV access.

‌Apple TV+‌ does integrate with the TV app, which in turn integrates with apps that provide access to live sports through the Sports tab. You can, for example, choose a favorite team in the TV app and it will suggest streaming a game in the appropriate app whenever the team is playing.

MLB is shopping its weekday national games that used to be exclusive to ESPN, so it's likely that ‌Apple TV+‌ would offer the Monday and Wednesday games that ESPN no longer has access to if a deal works out. Discussions have also been held with Barstool Sports and Amazon, but no deal was reached.

Tag: MLB

Top Rated Comments

4jasontv Avatar
24 weeks ago
I've had MLB.tv since 09, and far too many games are blacked out. If Apple can negotiate around this, especially if I can pay per team... well, I would pay for it.

But they really need to ride the Ted Lasso gravy train and get soccer into American households.
Score: 16 Votes (Like | Disagree)
icanhazmac Avatar
24 weeks ago
My god why? Not saying no one likes baseball but there must be a million better uses for the money they would need to spend to get the broadcast rights.
Score: 5 Votes (Like | Disagree)
Somian Avatar
24 weeks ago
I would feel kind of 'eh' about that. If it's a separate subscription, fine. But knowing that a big part of my subscription fee goes to sportsball, I'd be less likely to get a subscription.
Score: 5 Votes (Like | Disagree)
kc9hzn Avatar
24 weeks ago
Oh man, it’s gotta suck to be ESPN these days. Granted, the whole “look up scores online” thing took the wind out of their sails, but to plummet so low that MLB is shopping games around to Apple instead of renewing with ESPN would have been unthinkable even 7 years ago.
Score: 5 Votes (Like | Disagree)
dmylrea Avatar
24 weeks ago
Jesus, I wish they would take over showing the NHL games. This season, which ESPN took it over, has been a complete cluster-fluck. Not only are some games scattered on other Disney-owned networks, but regional games are on BALLY SPORTS, which YouTube TV does not broadcast so I can't even see "local" games. The ESPN+ app sucks as all the other sports are combined into one app and one has to filter through every other sport to find hockey games. It's miserable.

If I remember correctly, ESPN bought the rights from NBC for a bajillion years (8 or 10) so probably no hope.
Score: 4 Votes (Like | Disagree)
Delorean2006 Avatar
24 weeks ago
As a huge baseball fan, this gets me really excited (if a deal gets done) for next season...if there's even a next season....
Score: 3 Votes (Like | Disagree)

Related Stories

sports favorites sync apple news

Sports Scores and Favorite Team Selection Likely Coming to Apple News App

Monday January 31, 2022 12:34 pm PST by
Apple is planning to expand the sports content available in its Apple News app, based on code MacRumors found in the first beta of iOS 15.4. To offer a more tailored news experience, users will be able to select their preferred sports leagues and their favorite teams, with Apple then providing the appropriate news. Code suggests that it's possible the feature will sync with the team...
apple tv 4k design

Sketchy Report Claims Apple Working on Redesigned Apple TV With Thinner Design and 'Plexiglass' Top

Tuesday October 12, 2021 3:15 am PDT by
Apple is working on a redesigned Apple TV box that will feature a flatter, thinner footprint, and a "plexiglass" top, according to a questionable report from iDropNews. The report, citing "sources," claims that an Apple TV with a thinner and flatter design is in the works, eliminating the "horribly outdated and bulky" design of the current generation Apple TV. According to the sketchy...
apple tv plus banner

Michael Douglas to Star as Benjamin Franklin in Upcoming Apple TV+ Series

Monday February 28, 2022 1:16 pm PST by
Apple today announced a new Benjamin Franklin show that is set to star award winning actor Michael Douglas as the titular character. The limited drama series is based on the book "A Great Improvisation: Franklin, France, and the Birth of America" by Stacy Schiff. According to Apple's description of the as-of-yet untitled TV series, it will explore the "thrilling story of one of the greatest...
nfl

Apple 'Ready to Spend Billions' on Live Sports Content Over Next Four Years

Friday January 14, 2022 3:52 am PST by
Apple is on an "aggressive hunt" for potential deals that would allow it to broadcast live sports content on its TV+ streaming service as part of a wider effort to boost subscription numbers, according to a new report from investment firm Wedbush. In a new investor note, seen by MacRumors, Wedbush analyst Dan Ives said he regards Apple's decision not to acquire a movie studio yet as a clear...
comcast apple tv

Apple TV+ Launching for Comcast Xfinity Customers Starting Today

Monday March 7, 2022 8:01 am PST by
Apple and Comcast today announced that Apple TV+ will be available across Xfinity X1, Xfinity Flex, and XClass TV on all eligible devices starting today and in the coming days. As part of the expansion of TV+ across Comcast services, Apple will be offering Xfinity customers access to the "first seasons of many of its most popular shows, as well as the blockbuster Apple Original film...
Duo Valentine Deal

Valentine's Day Deals: Save on AirPods, Apple Watch Series 7, iPhone 13, Apple Accessories, More

Friday February 11, 2022 9:01 am PST by
We're tracking quite a few deals on Apple-related accessories that have been introduced to coincide with the Valentine's Day holiday on February 14. These sales include companies like Twelve South, Belkin, Casely, ZAGG, and more, with savings on iPhone cases, USB-C products, wireless chargers, and Bluetooth speakers. Note: MacRumors is an affiliate partner with some of these vendors. When you...
chromecast with google tv

Apple Removes Ability to Buy and Rent in Update to Apple TV App for Android TV and Google TV

Monday March 21, 2022 7:10 am PDT by
Apple has seemingly removed the ability to buy and rent TV shows and movies in the Apple TV app for Android TV and Google TV in the latest update to the app. When the Apple TV app launched on Google TV early last year and Android TV in the summer, it included the ability to purchase and rent movies and TV shows from the iTunes store, as well as access to Apple TV+. The app is available for...
playstation apple tv plus

Sony Offering Three Month Apple TV+ Trial for PS4 Users

Thursday March 10, 2022 11:17 am PST by
Sony today announced that PlayStation 4 owners who want to try out the Apple TV+ service can get an extended three-month free trial on their console. This offer applies only to those who have not previously had an Apple TV+ subscription. Interested users can download the Apple TV app from the PS4 TV and Video section, and then follow the on-screen instructions. An Apple ID will be required...

Popular Stories

home app ios 16

Apple Confirms iPad Will No Longer Be Supported as a Home Hub in iOS 16

Wednesday June 22, 2022 12:38 pm PDT by
The iPad will no longer be able to be used as a home hub following the launch of iOS 16, iPadOS 16, macOS Ventura, and the HomePod 16 software this fall, Apple confirmed today. As discovered in iOS 16 code by MacRumors contributor Steve Moser, Apple says that the iPad will no longer be supported as a home hub. This information will be displayed in the Home app after updating to iOS 16.A home ...
apple ar headset concept 2

Apple CEO Tim Cook Hints at AR/VR Headset: 'Stay Tuned and You'll See What We Have to Offer'

Wednesday June 22, 2022 6:34 pm PDT by
CEO Tim Cook this week did an interview with China Daily, where he once again commented on on the future of augmented reality and hinted at Apple's work on an AR/VR headset. Render via designer Ian Zelbo Cook said that Apple is excited about the opportunities available with augmented reality, which is not too far off from prior comments that he's made, but he went on to say that people should ...
customize wallpaper setting ios 16

iOS 16 Beta 2 Tidbits: New Wallpaper Colors, Backup Over LTE, SMS Filtering and More

Wednesday June 22, 2022 2:16 pm PDT by
Apple today seeded the second betas of iOS 16 and iPadOS 16 to developers for testing purposes, and the new betas introduce new features and refine some of the changes that Apple made with the first iOS 16 release. Subscribe to the MacRumors YouTube channel for more videos. Lock Screen Photo Wallpaper Customization When customizing a photo on the Lock Screen, there are two new DuoTone and...
Shazam Music Recognition Control Center

iPhone's Built-In Music Recognition Feature Syncs With Shazam App on iOS 16

Tuesday June 21, 2022 7:37 am PDT by
Since the release of iOS 14.2 in 2020, the iPhone has included a built-in Music Recognition feature in Control Center powered by Shazam. And with iOS 16, and also the iOS 15.6 beta, the feature has received a small but useful upgrade. As noted by Twitter user @someone_andrew, songs identified with Music Recognition in Control Center finally sync with the Shazam app. It also remains...
2022 back to school apple

Apple Launches 2022 Back to School Offer: Up to $150 Gift Card With Mac or iPad

Friday June 24, 2022 5:08 am PDT by
Apple today launched its annual "Back to School" promotion for college/university students in the United States and Canada. This year's promotion offers a free Apple gift card with the purchase of an eligible Mac or iPad, rather than free AirPods like last year. Apple is also offering students 20% off AppleCare+ plans during the promotion. Apple is offering a $150 gift card with the purchase ...
ios 16 lock screen feature2

Apple Seeds Second Betas of iOS 16 and iPadOS 16 to Developers

Wednesday June 22, 2022 10:07 am PDT by
Apple today seeded the second betas of upcoming iOS 16 and iPadOS 16 updates to developers for testing purposes, with the updates coming two weeks after Apple unveiled the new software at WWDC and released the initial betas. Registered developers can download the iOS and iPadOS 16 profiles from the Apple Developer Center, and once installed, the betas will be available over the air. Given...
apple ar headset concept 1

Apple Rumored to Announce 'Game-Changer' AR/VR Headset in January 2023

Friday June 24, 2022 2:52 am PDT by
Apple is "likely" to announce its long-rumored mixed-reality headset as soon as January 2023, Apple analyst Ming-Chi Kuo has reiterated. Concept render based on purported leaked information by Ian Zelbo In a detailed post on Medium, Kuo explained that Apple's headset will be a "game-changer" for the augmented-reality and virtual-reality market. Describing some of the headset's...