Facebook Finds New Way to Avoid Apple's In-App Purchases With Creator Subscription Links

Meta CEO Mark Zuckerberg today announced changes to Facebook's "Subscriptions" tool, which will see Facebook testing Apple's App Store guidelines in an effort to secure more money for content creators.

Facebook Feature
With Subscriptions, content creators can allow their fans to sign up to pay them a monthly subscription fee, similar to Patreon. Going forward, Facebook is implementing a "promotional link" in the Facebook app for iOS that will allow Facebook users to subscribe to content creators without using Apple's in-app purchase system.

Zuckerberg said that Facebook wants to unlock "opportunities for creators to make more money" as it builds for the metaverse, and "the 30% fees that Apple takes on transactions make it harder to do that."

Facebook plans to offer the "promotional link" alongside in-app purchase options for subscriptions, and when people subscribe to creators using the Facebook link, creators are able to keep all of the money they earn without providing a 30 percent cut to Apple. From a blog post explaining the feature:

Earlier this year, as part of our commitment to supporting creators, we shared that Facebook would not collect any fees from creators on Subscriptions purchases until 2023, at the earliest. Creators, however, must still forfeit 15-30% of their earnings to companies like Apple whenever people purchase Subscriptions within the Facebook app on mobile devices. For recurring payments like subscriptions, this adds up quickly since that fee is paid every single month.

Starting today, we're offering creators the ability to direct people to a website to complete their Subscriptions purchase using Facebook Pay. When people purchase Subscriptions from this website on web or mobile, creators will be able to keep 100% of the money they earn, excluding taxes. Creators can find their personalized promotional link in Creator Studio, which they can share with their audiences, including over email or text.

It is unclear if Facebook's new Subscriptions payment alternative is entirely in line with Apple's App Store guidelines, but a Facebook spokesperson told The Verge that Facebook believes the approach that it's offering has "always been allowed on iOS."

Apple does not allow apps to offer alternative payment options for digital goods at the time, but Facebook is skirting this rule because creators are having people pay via the web, not Facebook, so it's a something of a gray area.

Facebook is also launching a bonus program to pay creators for each new subscriber added through the custom web link to encourage creators to sign up, and it is providing tools that will show creators how much of their earnings are going to fees from Apple and Google.

facebook subscriber incentives
Apple recently made changes to its ‌App Store‌ rules that will see "reader" apps allowed to offer links for account signups outside of the ‌App Store‌ and that will allow developers to use communication methods like email to tell customers about alternative payment options. Apple may also be forced to implement further changes that would allow all developers to offer alternate payment links as a result of a ruling in the ongoing Epic v. Apple legal battle.

Top Rated Comments

TheYayAreaLiving ? Avatar
14 months ago
At this point, I suggest… everyone needs to delete Facebook. Humanity will be better off without Facebook. They are just out here to invade your privacy and make money. This isn’t going to stop. Your privacy and the money is on the line.
Score: 55 Votes (Like | Disagree)
BootsWalking Avatar
14 months ago
Apple does not allow apps to offer alternative payment options for digital goods at the time, but Facebook is skirting this rule because creators are having people pay via the web, not Facebook, so it's a something of a gray area.

Facebook's entire business model is one big gray area, where greed intersects with an absence of morality and ethics.
Score: 31 Votes (Like | Disagree)
fumi2014 Avatar
14 months ago

Amazing how much ignorance you fit into one post.
There's no reason to be rude. It's just my opinion.
If I'm so ignorant, maybe you can educate me?
Score: 17 Votes (Like | Disagree)
TheYayAreaLiving ? Avatar
14 months ago
Hah, good luck with that.

I just hate the name “Meta” so much. Don’t even know what the word means
Score: 16 Votes (Like | Disagree)
Kierkegaarden Avatar
14 months ago
Facebook, fighting for the creator. That is so meta.
Score: 15 Votes (Like | Disagree)
TropN Avatar
14 months ago
Apple should create a social media network to rival Facebook. Not just for music, though, aka iTunes Ping.
Score: 11 Votes (Like | Disagree)

Related Stories

paddle in app purchase

Paddle Postpones Launch of In-App Purchase Alternative After Apple Wins Reprieve

Thursday December 9, 2021 1:41 pm PST by
Payments platform Paddle will be delaying the launch of its alternative in-app payment system for iOS, the company announced today. The delay comes after Apple won a stay allowing it to maintain the current App Store payment setup until after an appeals court examines the original ruling in the Epic v. Apple case. Back in October, Paddle announced plans to launch a web-based payment system...
iphone 13 pro max display bleen

Apple Developing Hardware Subscription Service for iPhones and Other Devices

Thursday March 24, 2022 10:18 am PDT by
Apple is developing a hardware subscription service that would allow customers to "subscribe" and receive an iPhone or other Apple device as part of their subscription, similar to the way current Apple subscriptions like iCloud work, reports Bloomberg. Customers would be able to pay a monthly subscription fee and gain access to a device for the subscription period. This would be ideal for...
facebook meta

Facebook Wants to Open 'Welcoming' Retail Stores Where People Can Experience the 'Metaverse'

Friday November 5, 2021 4:17 am PDT by
Facebook, now rebranded to Meta, is looking to open physical retail stores where customers will be able to experience the wide range of products it has to offer, such as Oculus headsets, in a "welcoming" and "judgment-free" experience, according to a new report from The New York Times. The report says that Facebook executives began floating the idea of a physical retail store last year, but...
Facebook Feature

Report: Facebook to Change Its Name Next Week to Better Reflect Company's 'Metaverse'

Wednesday October 20, 2021 3:41 am PDT by
Facebook is reportedly planning to change its name to better reflect Mark Zuckerberg's goal of creating a "metaverse," reports The Verge, claiming the change could come as soon as next week. From the report: The coming name change, which CEO Mark Zuckerberg plans to talk about at the company's annual Connect conference on October 28th, but could unveil sooner, is meant to signal the tech...
iOS App Store General Feature Clorange

Apple Fined €5 Million for Ninth Time in the Netherlands Over Third-Party In-App Payment Systems

Tuesday March 22, 2022 5:00 am PDT by
Apple has been hit with its ninth €5 million ($5.5 million) fine in the Netherlands for ostensibly continuing to insufficiently meet new requirements regarding alternative payment systems for dating apps, Reuters reports. The Dutch Authority for Consumers and Markets (ACM) said that Apple had sent it "new proposals" on Monday in an attempt to resolve the company's dispute over allowing...
facebook meta

Facebook Changes Its Name to 'Meta'

Thursday October 28, 2021 11:21 am PDT by
Facebook today held a live event to talk about the "metaverse," aka the virtual and augmented reality evolution of social technology in the future, and as part of the presentation, Facebook CEO Mark Zuckerberg announced a new name for the company. Going forward, Facebook the company will be known as "Meta," while Facebook will still be available as a social media product alongside WhatsApp...
facebook

Facebook Crowned 'Worst Company of 2021' by New Survey

Sunday December 19, 2021 3:47 am PST by
Facebook, otherwise known as Meta, has been crowned the worst company of the year, following a turbulent 12 months of controversies, public backlash, and an eventual entire rebrand of the social media giant, according to a survey conducted by Yahoo Finance. Yahoo Finance every year crowns the best company of the year, with Microsoft taking the top spot for 2021. This year, however, Yahoo...
tim cook mark zuckerberg

Apple's Privacy Measures to Cost Facebook $10 Billion in 2022

Thursday February 3, 2022 12:30 am PST by
Facebook has said measures being taken by Apple on iOS that make it harder for platforms and apps to track users across other apps and websites will cost its business $10 billion in 2022. Facebook yesterday reported $33.67 billion in revenue, and while higher than expected, earnings per share were shy of analyst expectations. Facebook, renamed to Meta, also offered lower guidance for the...

Popular Stories

Emergency SOS via Satellite iPhone YT

Apple's iPhone 14 Emergency SOS via Satellite Feature Saves Stranded Man in Alaska

Thursday December 1, 2022 4:37 pm PST by
With the launch of iOS 16.1, Apple rolled out a Emergency SOS via Satellite, which is designed to allow iPhone 14 owners to contact emergency services using satellite connectivity when no cellular or WiFi connection is available. The feature was put to the test in Alaska today, when a man became stranded in a rural area. In the early hours of the morning on December 1, Alaska State Troopers ...
General iOS 16 Feature Yellow

iOS 16.2 for iPhone Launching This Month With These 8 New Features

Thursday December 1, 2022 8:44 am PST by
Apple plans to publicly release iOS 16.2 for the iPhone in mid-December, according to Bloomberg's Mark Gurman. The update remains in beta testing for now, with at least eight new features and changes already uncovered so far. iOS 16.2 introduces a number of new features, including Apple's new whiteboard app Freeform, two new Lock Screen widgets for Sleep and Medications, the ability to hide...
iOS 16

Apple Releases iOS 16.1.2 With Carrier Improvements and Crash Detection Optimizations

Wednesday November 30, 2022 10:09 am PST by
Apple today released iOS 16.1.2, another minor bug fix update that comes one week after the release of iOS 16.1.1 and three weeks after the launch of iOS 16.1, an update that added support for iCloud Shared Photo Library, Matter, Live Activities, and more. The iOS 16.1.2 update can be downloaded on eligible iPhones over-the-air by going to Settings > General > Software Update. According...
iPad 10 Battery Pull Tabs

iPad 10 Teardown Reveals Why Device Isn't Compatible With Apple Pencil 2

Thursday December 1, 2022 10:48 am PST by
Do-it-yourself repair website iFixit today shared a video teardown of Apple's new 10th-generation iPad, providing a closer look inside the tablet and revealing why the device lacks support for the second-generation Apple Pencil. The teardown reveals the internal layout of the iPad, including its two-cell 7,606 mAh battery, logic board with the A14 Bionic chip, and more. As suspected, the...
iOS 16

When Will iOS 16.2 Be Released?

Friday December 2, 2022 2:13 pm PST by
Apple in late October began testing iOS 16.2 and iPadOS 16.2 updates, providing betas to both developers and public beta testers. As of now, we've had four total betas, with the fourth beta having been released earlier this week. iOS 16.2 and iPadOS 16.2 are expected before the end of the year, and we thought we'd try to narrow down the launch timeline. With only four betas released since...
14 vs 16 inch mbp m2 pro and max feature 1

Major RAM Upgrade Coming to Next-Generation MacBook Pro

Friday December 2, 2022 2:03 am PST by
The next-generation MacBook Pro models could feature faster RAM, according to a recent report from a reliable source. MacRumors Forums member "Amethyst," who accurately revealed details about the Mac Studio and Studio Display before those products were announced, recently provided information about Apple's upcoming 14- and 16-inch MacBook Pro models. The new machines are expected to feature...
iOS 16

Apple Still Has These 5 Things to Release Heading Into 2023

Thursday December 1, 2022 7:12 am PST by
The calendar has turned to December and that means Apple has only one month left to fulfill its promises of releasing an Apple Music Classical app and expanding its self-service repair program to Europe before the end of 2022. Delays are always possible, of course, so the plans could be pushed back to 2023. In any case, we have put together a list of five things that Apple still has to release...
iOS 16

Apple Seeds Fourth Betas of iOS 16.2 and iPadOS 16.2 [Update: Public Beta Available]

Thursday December 1, 2022 10:16 am PST by
Apple today seeded the fourth betas of upcoming iOS 16.2 and iPadOS 16.2 updates to developers for testing purposes, with the betas coming two weeks after Apple seeded the third betas of iOS 16.2 and iPadOS 16.2. Registered developers are able to download the iOS 16‌.2 and iPadOS 16.2 profiles from the Apple Developer Center, and once installed, the beta is available over the air. iOS...
iPhone Measure Height

Newer iPhones Allow You to Measure Someone's Height Instantly — Here's How

Saturday December 3, 2022 10:23 am PST by
iPhone 12 Pro and Pro Max, iPhone 13 Pro and Pro Max, and iPhone 14 Pro and Pro Max models feature a LiDAR Scanner next to the rear camera that can be used to measure a person's height instantly in Apple's preinstalled Measure app. To measure a person's height, simply open the Measure app, point your iPhone at the person you want to measure, and make sure they are visible on the screen from...
apple ar headset concept 2

Apple Now Calling AR/VR Headset Operating System 'xrOS'

Thursday December 1, 2022 12:57 pm PST by
Apple has decided to call the software that will run on its upcoming AR/VR headset "xrOS," an update from the original "RealityOS or "rOS" naming the company was planning on, according to Bloomberg. Render created by Ian Zelbo based on rumored information The name change comes as Apple begins to prepare for the launch of the headset, which is expected at some point in 2023. The headset will...