Google Lowers Play Store Subscription Fee From 30% to 15%

After lowering its Play Store commission from 30 percent to 15 percent in March, Google today announced that it is making the same change to subscription fees, an update applicable to all app developers, reports The Verge.

play store google
At the current time, Google's subscription policy works like Apple's. Google collects 30 percent from a subscription during the first year, and then drops that to 15 percent for each subsequent year if customers keep a continuous subscription going.

Google recognizes that many businesses are unable to benefit from the fee cut because of the continuous rule that it has, so Google is dropping all subscription fees to 15 percent "from day one," effectively removing prior year-long subscription requirement. The fee cut was also previously limited to the first $1 million in revenue.

Apple also offers reduced 15 percent subscription fees from day one, but that's limited to developers who are part of its App Store Small Business Program, which is available to those who earn up to but don’t exceed to $1 million in a calendar year. For other developers that are not part of that program, Apple takes a 30 percent cut until a subscriber has been subscribed to a service for 12 months.

All apps in the Google Play Store will pay 15 percent instead of 30 percent for all subscriptions, but Google also plans to lower the fee even further for some ebooks and on-demand streaming music service apps. Fees could be as low as 10 percent for apps that fall into these categories.

Google is making the change to subscription fees as it faces increased regulatory pressure much like Apple. It too is in the same legal battle over in-app purchases as Apple with Epic Games, and it is under the same scrutiny in the United States and other countries.

Popular Stories

iOS 18 CarPlay Feature

iOS 18 Adds These 5 New Features to CarPlay

Thursday June 13, 2024 7:44 am PDT by
Apple did not mention CarPlay during its WWDC keynote this week, but iOS 18 includes a handful of new features for the in-car software. Overall, there is not a whole lot new for CarPlay on iOS 18, with changes seemingly limited to the Messages and Settings apps so far. Below, we recap everything new for CarPlay on iOS 18. New for CarPlay on iOS 18 1. Contact Photos in Messages App...
ios 18 button bulge

iOS 18 Adds Pop-Out Bezel Animation When Pressing iPhone Buttons

Tuesday June 11, 2024 10:40 am PDT by
iOS 18 includes a small but interesting change for the buttons on the iPhone, adding more of a visual element when changing volume, activating the Action button, or locking the screen. When you press an iPhone button in iOS 18, the display bezel bulges outward slightly. This feature is available for the volume buttons, Action button and the power button, and it will also likely be used for...
maxresdefault

First Look at Messages via Satellite in iOS 18

Thursday June 13, 2024 11:29 am PDT by
Apple has been gradually expanding its suite of satellite connectivity features for iPhone, and iOS 18 brings a significant new one in the form of Messages via satellite. The feature allows users to send and receive iMessages and SMS texts, including emoji and Tapbacks, while out of range of cellular and Wi-Fi networks. CNET met up with Apple's senior director of platform product marketing,...
iOS 18 Wallet Feature

Here's What's New in Apple Wallet on iOS 18 for Event Tickets and More

Friday June 14, 2024 7:32 am PDT by
iOS 18 includes a handful of enhancements to the Wallet app on the iPhone, with new features for Apple Pay, Apple Cash, event tickets, and more. Below, we outline everything new for the Wallet app on iOS 18, based on information from Apple's press release and a WWDC 2024 coding session. Redesigned Event Tickets Event tickets have an all-new design in the Wallet app on iOS 18, complete...

Top Rated Comments

mi7chy Avatar
35 months ago

Wait, so it wasn’t only Apple that had the outrageous 30% fee?? Did the courts know this?? How come Apple didn’t point this out?? /s
Android sideloading like MacOS, Windows, Linux, etc. circumvents the Google Play Store and fees. Apple Play Store is a forced tax. Imagine if state/federal forces you to buy electronics at msrp with tax from brick and mortar and you couldn't buy for less than msrp without tax from private party.
Score: 17 Votes (Like | Disagree)
blazerunner Avatar
35 months ago
Your turn, Apple.
Score: 16 Votes (Like | Disagree)
KindJamz Avatar
35 months ago
Nice job Google. Don’t use your services too much but for people that do this is a win
Score: 11 Votes (Like | Disagree)
WiseAJ Avatar
35 months ago
Now watch as prices still remain exactly the same for all of the subscriptions, no benefit at all to customers.
Score: 7 Votes (Like | Disagree)
TheYayAreaLiving ?️ Avatar
35 months ago
Wow! Change is happening. Next up
Is Apple. Please lower the subscription fee. Apple you make a lot of money via services alone.
Score: 5 Votes (Like | Disagree)
jakotako Avatar
35 months ago
Regardless of how one looks at it, it is pretty comical that Epic's lawsuit helps to push these changes, however, Epic's Fortnite will not return to any of the stores profiting from this until the litigation is resolved.
Score: 5 Votes (Like | Disagree)