Since its launch in 2007, the price of the iPhone has gone up more than 80% around the world, according to a new study that looked at iPhone prices all over the world and their increase and decrease over the years.
According to the study conducted by Self, since its launch in 2007 and subsequent annual upgrades, the price of iPhones has increased more than 80%, now costing over $400 more on average to buy in countries around the world compared to the original iPhone.
Since its US launch in 2007 and subsequent years in other countries, iPhone prices have increased by 81% across the globe. This means that in 2021, the latest flagship iPhone model costs $437 more to buy in each of the 38 countries it's available in than it used to.
While the price increase comes alongside more advanced technology and increases in production costs, the increase also comes as a result of inflation and Apple having to sometimes increase prices to counter economic growth.
However, many countries have experienced inflation and growth in purchasing power in the years between, and our research shows that Apple have risen iPhone prices 26% higher than local inflation rates. This means that local affordability for a flagship iPhone costs people around the world $154 more in real terms than the first models they could purchase.
As part of its research, Self has created an interactive map that highlights the changes in iPhone prices in real-world terms as a percentage of GDP over the last 14 years in more than 30 countries around the world. According to that map, the United Arab Emirates has witnessed the largest increase in the price of the iPhone, with the latest model costing more than double what it did when it originally launched.
Friday October 24, 2025 2:30 pm PDT by Juli Clover
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Test Settings
I did four separate tests using the iPhone 17 Pro Max, and I kept the parameters as similar as possible. Here are the...
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The upcoming iOS 26.1 update includes a handful of new features and changes for iPhones, including a toggle for changing the appearance of the Liquid Glass design, "slide to stop" for alarms in the Clock app, and more.
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I paid $599 for my first iPhone before tax and waited 3 hours for Cingular's servers to actually activate it. Fun times:
While the price has gone up from $599 to my last iPhone purchased at $1599 for the 1TB Pro Max 13, I don't feel the '80% increase' is unjustified. The iPhone 1 to 13 are incredibly different animals. The iPhone has turned into some people's only computer and you can get an A15 powered iPhone for still much less in the form of the mini so while the starting price was $499 I think for the 4GB model, iPhones now are MUCH more powerful and feature-rich.
Phone carriers used to subsidize the iPhone cost by $200 or more when you renew your contract - they stopped doing that a few years ago so that subsidy was passed onto the consumer who pays full price.
