Skip to Content

Banks Pressuring Visa to Cut Back on Apple Pay Fees

A number of banks are currently pressuring Visa to make changes to the way it processes some payments made via Apple Pay, moves that would reduce the fees the banks pay to Apple for certain transactions, reports The Wall Street Journal.

Apple Pay Feature
At the heart of the issue are automatic recurring payments like memberships and streaming services. Visa is aiming to change the way it issues tokens for ‌Apple Pay‌ cards such that Apple would only receive a transaction fee on an initial subscription payment and not on subsequent transactions.

When Apple introduced Apple Pay in 2014, the iPhone had already clobbered music players, cameras and GPS systems. Banks and card networks worried it also would displace card payments.

Banks agreed to pay Apple 0.15% of each purchase made by their credit cardholders. (They pay a separate fee on debit-card transactions.) Those fees account for most of the revenue that Apple makes from its digital wallet, according to people familiar with the matter.

Aside from the fee arrangement, Apple garnered several other concessions from credit card issuers as it rolled out ‌Apple Pay‌, and in exchange, Apple agreed not to launch its own credit card network to go up against Visa and Mastercard.

With the launch of Apple Card in partnership with Goldman Sachs, Apple has become more of a direct competitor to other banks, and some bank executives have reportedly been angered by Apple's move and are seeking ways to reduce the payments they make to Apple.

Apple has unsurprisingly informed Visa that it objects to the proposed change that would reduce the fees it receives on recurring transactions, so it remains to be seen whether Visa will follow through on its plans, which are scheduled to go into effect next year.

Related Roundup: Apple Pay

Popular Stories

Multicolored Low Cost A18 Pro MacBook Feature

Apple Accidentally Leaks 'MacBook Neo'

Tuesday March 3, 2026 7:00 am PST by
Apple appears to have prematurely revealed the name of its rumored lower-cost MacBook model, which is expected to be announced this Wednesday. A regulatory document for a "MacBook Neo" (Model A3404) has appeared on Apple's website. Unfortunately, there are no further details or images available yet. While the PDF file does not contain the "MacBook Neo" name, it briefly appeared in a link...
MacBook Neo Feature Pastel 1

Apple Announces $599 'MacBook Neo' With A18 Pro Chip

Wednesday March 4, 2026 6:15 am PST by
Apple today announced the "MacBook Neo," an all-new kind of low-cost Mac featuring the A18 Pro chip for $599. The MacBook Neo is the first Mac to be powered by an iPhone chip; the A18 Pro debuted in 2024's iPhone 16 Pro models. Apple says it is up to 50% faster for everyday tasks than the bestselling PC with the latest shipping Intel Core Ultra 5, up to 3x faster for on-device AI workloads,...
imac video apple feature

Apple Unveils Two New Products

Monday March 2, 2026 7:49 am PST by
Apple today introduced two new devices, including the iPhone 17e and an updated iPad Air. iPhone 17e features the same overall design as the iPhone 16e, but it gains Apple's A19 chip, MagSafe for magnetic wireless charging and magnetic accessories, Apple's second-generation C1X modem for faster 5G, and a doubled 256GB of base storage. In the U.S., the iPhone 17e starts at $599, just like the ...

Top Rated Comments

58 months ago
Yet, the banks get the benefit of a secure transaction that’s verified biometrically. They’d rather take a loss on used stolen cards than give anyone else a fraction of a percent more to have a secure payment.
Score: 26 Votes (Like | Disagree)
58 months ago
I'm honestly tired of everyone taking cuts on the flowing of money - someone always has to pay for it in the end.

If only we all had cash in the bank and could ACH it for FREE. But no, as soon as its a credit card, someone has to pay for the transactions. Visa and MasterCard don't do anything other than pass transaction numbers around, yet make 3%. Apple's 0.15% seems more reasonable, though they too are only passing numbers back and forth to facilitate a transaction they had nothing to do with.
Score: 15 Votes (Like | Disagree)
mookc1 Avatar
58 months ago
Visa should thank Apple for further securing transactions.
Score: 12 Votes (Like | Disagree)
58 months ago
The benefit of Apple Pay is the risk of fraud is substantially less. The same can be said with the Apple Card. That alone is worth the .15%.

It's interesting that Visa is saying they're getting squeezed by other card issuers. That sounds like a money grab by Visa, since other issuers will also have the same change applied to them.

And in any case the change makes no sense. A transaction is a transaction. Whether it's a subscription or not makes no difference.

Edit: one other interesting thing is that the article talks about banks. Really, they should be called "card issuers", who are not necessarily banks. Or is the article saying that bank-based issuers pay the fees and the non-bank ones do not?
Score: 12 Votes (Like | Disagree)
TheYayAreaLiving 🎗️ Avatar
58 months ago
The banks have enough money. Come on now. They make enough profit on interests alone.
Score: 12 Votes (Like | Disagree)
58 months ago
Screw the banks, they've had their chance to move things forward, innovate, compete and they just tried to keep things stuck.

It took Apple and a pandemic for wireless payments to become a common thing in the city I live.

Also, I just spent 9 months working in Europe. Before I would need to pay everything in cash, losing $10 for the withdrawal otherwise I would have to pay with credit card which brought a $5+ fee for every transaction.

With Apple Pay- 0 fees, and the waiter just comes to the table with a handheld scanner, I point my phone, all done, 2% cash back.
Score: 10 Votes (Like | Disagree)