iPhone 13 Pro Costs Around $20 More to Build Compared to the iPhone 12 Pro, Despite Being the Same Price for the Customer

The iPhone 13 Pro costs Apple around $20 more to build compared to last year's iPhone 12 Pro, but despite the lower margin of revenue for the company, the ‌iPhone 13‌ Pro still starts at the same $999 price point as last year's entry-level Pro ‌iPhone‌.

iphone 13 pro and pro max cameras
TechInsights did a costs analysis breakdown of the new ‌iPhone 13‌ Pro, finding that due to higher component costs related to the improved camera, A15 Bionic chip, ProMotion displays, and presumably the large battery, the newest ‌iPhone‌ costs $570 to build, while the ‌iPhone‌ 12 Pro cost merely $548. Compared to the Samsung Galaxy S21+, both iPhones are however significantly more expensive to build.

iphone 13 pro costs breakdown
The increase in build costs from the ‌iPhone‌ 12 Pro to the ‌iPhone 13‌ Pro is notable but not as pronounced as last year's increase from the ‌iPhone‌ 11. The ‌iPhone‌ 12 introduced 5G support, a new 5nm chip, and the return of flat edges. Those changes resulted in the iPhone 12 being 21% more expensive for Apple to build than the ‌iPhone‌ 11.

In the run-up to the launch of the ‌iPhone 13‌ and ‌iPhone 13‌ Pro last month, a report suggested that due to increased costs for chip production, Apple would increase the price of the iPhone 13 as a means of compensating. That did not occur, and Apple instead kept the same price points for the ‌iPhone 13‌, on top of introducing more aggressive carrier subsidies. Another report suggested that Apple was looking at new ways to assemble the cameras in an ‌iPhone‌ to save costs.

Related Forum: iPhone

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Top Rated Comments

Kung gu Avatar
35 months ago
But everyone on the internet tells me iPhones are overpriced....

Look at samsung s21+ its costs $508 to build but retailed for $999 when it came out

The iPhone 13 Pro costs $570 to build but retailed at $999

who's overpriced samsung or apple??

The world makes you believe its Apple.
Score: 29 Votes (Like | Disagree)
djcerla Avatar
35 months ago
Apple will only make a Fantabillion dollars this year instead of a Godzillion.
Score: 28 Votes (Like | Disagree)
BootsWalking Avatar
35 months ago

But everyone on the internet tells me iPhones are overpriced....

Look at samsung s21+ its costs $508 to build but retailed for $999 when it came out

The iPhone 13 Pro costs $570 to build but retailed at $999

who's overpriced samsung or apple??

The world makes you believe its Apple.
who's overpriced samsung or apple??

The correct answer is: c) both
Score: 28 Votes (Like | Disagree)
CarlJ Avatar
35 months ago
Clearly the end-user price should go up by $20, since so many here have relentlessly insisted that Apple leaving out the charging brick means the end-user price has to come down by the price of the charging brick or else they’re getting ripped off. It works both ways, right?
Score: 18 Votes (Like | Disagree)
Adithya007 Avatar
35 months ago
Oh you poor Apple! Let's feel sorry for their loss. ?
Score: 18 Votes (Like | Disagree)
andreagrandi Avatar
35 months ago
999$ if you live in USA. In Europe iPhone 13 Pro starts from 1189€ which is ~1382$ ?
Score: 15 Votes (Like | Disagree)