The iPhone 13 Pro costs Apple around $20 more to build compared to last year's iPhone 12 Pro, but despite the lower margin of revenue for the company, the iPhone 13 Pro still starts at the same $999 price point as last year's entry-level Pro iPhone.
TechInsights did a costs analysis breakdown of the new iPhone 13 Pro, finding that due to higher component costs related to the improved camera, A15 Bionic chip, ProMotion displays, and presumably the large battery, the newest iPhone costs $570 to build, while the iPhone 12 Pro cost merely $548. Compared to the Samsung Galaxy S21+, both iPhones are however significantly more expensive to build.
The increase in build costs from the iPhone 12 Pro to the iPhone 13 Pro is notable but not as pronounced as last year's increase from the iPhone 11. The iPhone 12 introduced 5G support, a new 5nm chip, and the return of flat edges. Those changes resulted in the iPhone 12 being 21% more expensive for Apple to build than the iPhone 11.
In the run-up to the launch of the iPhone 13 and iPhone 13 Pro last month, a report suggested that due to increased costs for chip production, Apple would increase the price of the iPhone 13 as a means of compensating. That did not occur, and Apple instead kept the same price points for the iPhone 13, on top of introducing more aggressive carrier subsidies. Another report suggested that Apple was looking at new ways to assemble the cameras in an iPhone to save costs.
Clearly the end-user price should go up by $20, since so many here have relentlessly insisted that Apple leaving out the charging brick means the end-user price has to come down by the price of the charging brick or else they’re getting ripped off. It works both ways, right?
With the imminent launch of brand new iPhone models, cellular carriers are already beginning to share various offers that should help save you money when buying the iPhone 13.
AT&T
Starting with AT&T, new and existing AT&T customers will have the opportunity to get a new iPhone 13 Pro or iPhone 13 mini at no cost, with an eligible trade in and on an unlimited cellular plan.
Under this...
Tuesday September 14, 2021 11:37 am PDT by Juli Clover
With the launch of the new iPhone 13, iPhone 13 mini, iPhone 13 Pro, and iPhone 13 Pro Max, Apple has refined its iPhone lineup and has discontinued the iPhone XR and the iPhone 12 Pro.
The iPhone 12, iPhone 11, and iPhone SE are still around as lower-cost options, with all models getting a price drop. Apple's full lineup continues to be priced starting at $399: iPhone SE - $399 iPhon...
Apple today announced the iPhone 13 Pro and iPhone 13 Pro Max at its "California Streaming" event, featuring brighter Super Retina XDR displays with ProMotion, improved rear cameras, a more powerful variant of the A15 Bionic chip, up to 1TB of storage, a new Sierra Blue color option, and more.
The iPhone 13 Pro and iPhone 13 Pro Max come in the same 6.1 and 6.7-inch display sizes as the...
Friday September 17, 2021 9:27 am PDT by Juli Clover
Apple today published a seven minute video positioned as a tour of the iPhone 13 and 13 Pro, with the walkthrough coinciding with the pre-orders that are now live.
Filmed at the Tower Theater Apple Store in Los Angeles, the tour highlights the four available sizes, camera technology like Cinematic Mode and improved low-light performance, the Ceramic Shield display and IP68 water resistance,...
Users considering purchasing the iPhone 13 Pro or iPhone 13 Pro Max with the base level 128GB of storage should be aware that it misses out on functionality that comes with higher storage configurations.
One of the main new features to come to the iPhone 13 and iPhone 13 Pro Max this year is ProRes video recording capability. Aimed at professional videographers, the ProRes codec offers...
Tuesday September 14, 2021 12:05 pm PDT by Joe Rossignol
Apple today announced that the iPhone 13 Pro and iPhone 13 Pro Max are available with up to 1TB of storage, which is the largest storage capacity ever offered in an iPhone. The storage option is not cheap, with the iPhone 13 Pro Max with 1TB of storage priced at $1,599 in the United States, making it the most expensive iPhone ever.
Four storage capacities are available for the iPhone 13 Pro...
Wednesday September 15, 2021 1:50 pm PDT by Juli Clover
Just a day after the iPhone 13 models were announced by Apple, the first Geekbench score has already surfaced. Someone has benchmarked the GPU performance of the iPhone 13 Pro, and there's a significant performance increase compared to the prior-generation iPhone 12 Pro.
The iPhone 13 Pro, or iPhone14,2, earned a Metal score of 14216, a 55 percent increase compared to the 9123 Metal score...
iPhone 13, iPhone 13 mini, iPhone 13 Pro, and iPhone 13 Pro Max pre-orders went live on Apple.com earlier today, and now you can also pre-order the newest Apple smartphones across many carriers and retailers in the United States. Carriers typically offer numerous deals and bonuses to ordering through them instead of Apple, and that's no different for the iPhone 13 launch.
Note: MacRumors is an ...
With the launch of Apple's iPhone 13 lineup believed to be just a few weeks away, we have compiled all of the coherent rumors from our coverage over the past year to build a full picture of the features and upgrades coming to the company's new smartphones.
For clarity, only explicit improvements, upgrades, and new features compared to the iPhone 12 lineup are listed. It is worth noting that...
Apple's embargo on reviews of the iPhone 13 mini, iPhone 13, iPhone 13 Pro, and iPhone 13 Pro Max has now lifted ahead of the devices launching on Friday, giving the first hands-on looks at the company's latest smartphones. In addition to our detailed review roundups, we have gathered together a number of unboxing videos and reviews of the new devices. The key new features of the devices...
Updates for Safari, FaceTime, and many other apps, Universal Control to let a single mouse or trackpad control multiple devices, new Shortcuts app, machine-learning Live Text detection and Visual Lookup, and more.
Top Rated Comments
Look at samsung s21+ its costs $508 to build but retailed for $999 when it came out
The iPhone 13 Pro costs $570 to build but retailed at $999
who's overpriced samsung or apple??
The world makes you believe its Apple.
The correct answer is: c) both