The iPhone 13 Pro costs Apple around $20 more to build compared to last year's iPhone 12 Pro, but despite the lower margin of revenue for the company, the iPhone 13 Pro still starts at the same $999 price point as last year's entry-level Pro iPhone.
TechInsights did a costs analysis breakdown of the new iPhone 13 Pro, finding that due to higher component costs related to the improved camera, A15 Bionic chip, ProMotion displays, and presumably the large battery, the newest iPhone costs $570 to build, while the iPhone 12 Pro cost merely $548. Compared to the Samsung Galaxy S21+, both iPhones are however significantly more expensive to build.
The increase in build costs from the iPhone 12 Pro to the iPhone 13 Pro is notable but not as pronounced as last year's increase from the iPhone 11. The iPhone 12 introduced 5G support, a new 5nm chip, and the return of flat edges. Those changes resulted in the iPhone 12 being 21% more expensive for Apple to build than the iPhone 11.
In the run-up to the launch of the iPhone 13 and iPhone 13 Pro last month, a report suggested that due to increased costs for chip production, Apple would increase the price of the iPhone 13 as a means of compensating. That did not occur, and Apple instead kept the same price points for the iPhone 13, on top of introducing more aggressive carrier subsidies. Another report suggested that Apple was looking at new ways to assemble the cameras in an iPhone to save costs.
Clearly the end-user price should go up by $20, since so many here have relentlessly insisted that Apple leaving out the charging brick means the end-user price has to come down by the price of the charging brick or else they’re getting ripped off. It works both ways, right?
With the imminent launch of brand new iPhone models, cellular carriers are already beginning to share various offers that should help save you money when buying the iPhone 13.
AT&T
Starting with AT&T, new and existing AT&T customers will have the opportunity to get a new iPhone 13 Pro or iPhone 13 mini at no cost, with an eligible trade in and on an unlimited cellular plan.
Under this...
Tuesday September 14, 2021 11:37 am PDT by Juli Clover
With the launch of the new iPhone 13, iPhone 13 mini, iPhone 13 Pro, and iPhone 13 Pro Max, Apple has refined its iPhone lineup and has discontinued the iPhone XR and the iPhone 12 Pro.
The iPhone 12, iPhone 11, and iPhone SE are still around as lower-cost options, with all models getting a price drop. Apple's full lineup continues to be priced starting at $399: iPhone SE - $399 iPhon...
Apple today announced the iPhone 13 Pro and iPhone 13 Pro Max at its "California Streaming" event, featuring brighter Super Retina XDR displays with ProMotion, improved rear cameras, a more powerful variant of the A15 Bionic chip, up to 1TB of storage, a new Sierra Blue color option, and more.
The iPhone 13 Pro and iPhone 13 Pro Max come in the same 6.1 and 6.7-inch display sizes as the...
Friday September 17, 2021 9:27 am PDT by Juli Clover
Apple today published a seven minute video positioned as a tour of the iPhone 13 and 13 Pro, with the walkthrough coinciding with the pre-orders that are now live.
Filmed at the Tower Theater Apple Store in Los Angeles, the tour highlights the four available sizes, camera technology like Cinematic Mode and improved low-light performance, the Ceramic Shield display and IP68 water resistance,...
Users considering purchasing the iPhone 13 Pro or iPhone 13 Pro Max with the base level 128GB of storage should be aware that it misses out on functionality that comes with higher storage configurations.
One of the main new features to come to the iPhone 13 and iPhone 13 Pro Max this year is ProRes video recording capability. Aimed at professional videographers, the ProRes codec offers...
Tuesday September 14, 2021 12:05 pm PDT by Joe Rossignol
Apple today announced that the iPhone 13 Pro and iPhone 13 Pro Max are available with up to 1TB of storage, which is the largest storage capacity ever offered in an iPhone. The storage option is not cheap, with the iPhone 13 Pro Max with 1TB of storage priced at $1,599 in the United States, making it the most expensive iPhone ever.
Four storage capacities are available for the iPhone 13 Pro...
Wednesday September 15, 2021 1:50 pm PDT by Juli Clover
Just a day after the iPhone 13 models were announced by Apple, the first Geekbench score has already surfaced. Someone has benchmarked the GPU performance of the iPhone 13 Pro, and there's a significant performance increase compared to the prior-generation iPhone 12 Pro.
The iPhone 13 Pro, or iPhone14,2, earned a Metal score of 14216, a 55 percent increase compared to the 9123 Metal score...
With the launch of Apple's iPhone 13 lineup believed to be just a few weeks away, we have compiled all of the coherent rumors from our coverage over the past year to build a full picture of the features and upgrades coming to the company's new smartphones.
For clarity, only explicit improvements, upgrades, and new features compared to the iPhone 12 lineup are listed. It is worth noting that...
Apple's AirTags are being used in an increasing number of targeted car thefts in Canada, according to local police.
Outlined in a news release from York Regional Police, investigators have identified a new method being used by thieves to track down and steal high-end vehicles that takes advantage of the AirTag's location tracking capabilities. While the method of stealing the cars is largely ...
Tesla CEO Elon Musk has encouraged customers to buy the "Cyberwhistle" for $50 instead of Apple's much-discussed Polishing Cloth.
The product page, which Musk shared on Twitter on Tuesday evening, offers a limited edition stainless steel whistle with the same distinctive design of the Tesla Cybertruck:Inspired by Cybertruck, the limited-edition Cyberwhistle is a premium collectible made from ...
Tuesday November 30, 2021 1:51 pm PST by Juli Clover
In 2022, Apple is going to release an updated version of the MacBook Air with some of the biggest design changes that we've seen since 2010, when Apple introduced the 11 and 13-inch size options. In the video below, we highlight five features that you need to know about the new machine.
Subscribe to the MacRumors YouTube channel for more videos. No More Wedge Design - Current MacBook...
Thursday December 2, 2021 12:05 am PST by Juli Clover
Along with naming its editorial picks for the top apps and games of 2021, Apple today shared charts for the most downloaded free and paid apps and games in the United States across 2021.
The number one most downloaded free iPhone app was TikTok, followed by YouTube, Instagram, Snapchat, and Facebook. The top paid iPhone apps included Procreate Pocket, HotSchedules, The Wonder Weeks, and Touch...
Tuesday November 30, 2021 8:08 am PST by Joe Rossignol
Apple plans to release a third-generation iPhone SE in the first quarter of 2022, according to Taiwanese research firm TrendForce. If this timeframe proves to be accurate, we can expect the device to be released by the end of March.
As previously rumored, TrendForce said the new iPhone SE will remain a mid-range smartphone with added support for 5G:In terms of product development, Apple is...
Thursday December 2, 2021 7:36 am PST by Joe Rossignol
Apple's chipmaking partner TSMC has kicked off pilot production of chips built on its 3nm process, known as N3, according to Taiwanese supply chain publication DigiTimes.
The report, citing unnamed industry sources, claims that TSMC will move the process to volume production by the fourth quarter of 2022 and start shipping 3nm chips to customers like Apple and Intel in the first quarter of...
Apple is planning to replace the iPhone with an augmented reality (AR) headset in 10 years, a process that is apparently due to start as soon as next year with the launch of a head-mounted device, according to a recent report.
Concept render of Apple's rumored AR headset by Antonio De Rosa In a note to investors seen by MacRumors, eminent analyst Ming-Chi Kuo explained that "Apple's goal is...
Top Rated Comments
Look at samsung s21+ its costs $508 to build but retailed for $999 when it came out
The iPhone 13 Pro costs $570 to build but retailed at $999
who's overpriced samsung or apple??
The world makes you believe its Apple.
The correct answer is: c) both