The iPhone 13 Pro costs Apple around $20 more to build compared to last year's iPhone 12 Pro, but despite the lower margin of revenue for the company, the iPhone 13 Pro still starts at the same $999 price point as last year's entry-level Pro iPhone.
TechInsights did a costs analysis breakdown of the new iPhone 13 Pro, finding that due to higher component costs related to the improved camera, A15 Bionic chip, ProMotion displays, and presumably the large battery, the newest iPhone costs $570 to build, while the iPhone 12 Pro cost merely $548. Compared to the Samsung Galaxy S21+, both iPhones are however significantly more expensive to build.
The increase in build costs from the iPhone 12 Pro to the iPhone 13 Pro is notable but not as pronounced as last year's increase from the iPhone 11. The iPhone 12 introduced 5G support, a new 5nm chip, and the return of flat edges. Those changes resulted in the iPhone 12 being 21% more expensive for Apple to build than the iPhone 11.
In the run-up to the launch of the iPhone 13 and iPhone 13 Pro last month, a report suggested that due to increased costs for chip production, Apple would increase the price of the iPhone 13 as a means of compensating. That did not occur, and Apple instead kept the same price points for the iPhone 13, on top of introducing more aggressive carrier subsidies. Another report suggested that Apple was looking at new ways to assemble the cameras in an iPhone to save costs.
Clearly the end-user price should go up by $20, since so many here have relentlessly insisted that Apple leaving out the charging brick means the end-user price has to come down by the price of the charging brick or else they’re getting ripped off. It works both ways, right?
Samsung Display is developing new under-panel camera technology that Apple plans to use to hide Face ID under the display on next year's tentatively named "iPhone 15 Pro" models, according to sources cited by Korean website The Elec.
While rumors suggest that this year's "iPhone 14 Pro" models will feature both a "hole-punch" and a pill-shaped cutout for the front camera and Face ID...
Wednesday January 12, 2022 11:16 am PST by Joe Rossignol
Based on the latest rumors, it is now looking unlikely that iPhone 14 Pro models will have Face ID under the display as initially claimed.
Earlier today, display industry consultant Ross Young claimed that iPhone 14 Pro models will feature both hole-punch and pill-shaped cutouts near the top of the display. Young believes the hole will be for the Face ID dot projector, while the pill-shaped...
Tuesday September 14, 2021 11:37 am PDT by Juli Clover
With the launch of the new iPhone 13, iPhone 13 mini, iPhone 13 Pro, and iPhone 13 Pro Max, Apple has refined its iPhone lineup and has discontinued the iPhone XR and the iPhone 12 Pro.
The iPhone 12, iPhone 11, and iPhone SE are still around as lower-cost options, with all models getting a price drop. Apple's full lineup continues to be priced starting at $399: iPhone SE - $399 iPhon...
Wednesday September 15, 2021 1:50 pm PDT by Juli Clover
Just a day after the iPhone 13 models were announced by Apple, the first Geekbench score has already surfaced. Someone has benchmarked the GPU performance of the iPhone 13 Pro, and there's a significant performance increase compared to the prior-generation iPhone 12 Pro.
The iPhone 13 Pro, or iPhone14,2, earned a Metal score of 14216, a 55 percent increase compared to the 9123 Metal score...
Wednesday March 9, 2022 11:46 pm PST by Sami Fathi
A new video posted to Twitter has offered a first hands-on look at Apple's new green iPhone 13 and the Alpine Green iPhone 13 Pro color options announced earlier this week.
Following a tradition it started in 2021, Apple this week introduced new iPhone colors for the spring. The company unveiled only a new purple color for the iPhone 12 last year, but this year introduced two colors for the...
Continuing the tradition set with the iPhone 13 Pro, only the highest-end iPhone 14 models will feature Apple's ProMotion display technology, according to a respected display analyst.
Ross Young, who on multiple occasions has detailed accurate information about Apple's future products, said in a tweet that ProMotion will not be expanded to the entire iPhone 14 lineup and will remain...
Friday September 17, 2021 9:27 am PDT by Juli Clover
Apple today published a seven minute video positioned as a tour of the iPhone 13 and 13 Pro, with the walkthrough coinciding with the pre-orders that are now live.
Filmed at the Tower Theater Apple Store in Los Angeles, the tour highlights the four available sizes, camera technology like Cinematic Mode and improved low-light performance, the Ceramic Shield display and IP68 water resistance,...
Apple's "iPhone 14 Pro" models will feature more memory than has ever been offered in an iPhone before, according to a recent report.
Apple is said to be planning to launch four iPhone 14 models in September 2022, including a 6.1-inch "iPhone 14," 6.7-inch "iPhone 14 Max," 6.1-inch "iPhone 14 Pro," and 6.7-inch "iPhone 14 Pro Max." In a research note with Haitong International Securities,...
Earlier this week, The Information's Wayne Ma outlined struggles that Apple has faced during the development of its long-rumored AR/VR headset. Now, in a follow-up report, he has shared several additional details about the wearable device. Apple headset render created by Ian Zelbo based on The Information reporting For starters, one of the headset's marquee features is said to be lifelike...
While Apple's early M1-based Macs can only officially support a single external display, there are ways around the limitation. Anker is launching a new 10-in-1 USB-C docking station today which delivers just that.
The Anker 563 USB-C dock includes two HDMI ports and a DisplayPort port, and it leverages DisplayLink to carry multiple video signals over a single connection. Given that this hub...
Apple today shared a new ad highlighting iPhone privacy features like App Tracking Transparency and Mail Privacy Protection that are designed to give users more transparency and control when it comes to their personal data being collected.
The ad revolves around a young woman named Ellie who discovers that her personal data is being sold at an auction house, with bids being placed on her...
The Apple Watch Series 8 could feature an all-new design with a flat display, according to the leaker known as "ShrimpApplePro."
In his latest video on the YouTube channel Front Page Tech, Jon Prosser highlighted information from ShrimpApplePro that suggests the Apple Watch Series 8 could feature a flat display in what seems to be a design originally rumored for the Apple Watch Series 7. ...
Sony this week came out with an updated version of its popular over-ear noise canceling headphones, so we picked up a pair to compare them to the AirPods Max to see which headphones are better and whether it's worth buying the $400 WH-1000XM5 from Sony over Apple's $549 AirPods Max.
Subscribe to the MacRumors YouTube channel for more videos. First of all, the AirPods Max win out when it comes ...
With around four months to go before Apple is expected to unveil the iPhone 14 lineup, the overwhelming majority of rumors related to the new devices so far have focused on the iPhone 14 Pro, rather than the standard iPhone 14 – leading to questions about how different the iPhone 14 will actually be from its predecessor, the iPhone 13.
The iPhone 14 Pro and iPhone 14 Pro Max are expected...
Apple last week demonstrated its upcoming AR/VR headset to Apple board members, indicating that the device is in an advanced stage of development and could see a debut in the not too distant future, reports Bloomberg. Apple has also ramped up development of the software that runs on the headset, with that software expected to be called "RealityOS," or rOS for short. Render via designer Ian ...
Apple on May 16 released iOS 15.5 and iPadOS 15.5, bringing improvements for Podcasts and Apple Cash, the ability to see Wi-Fi signal of HomePods, dozens of security fixes, and more.
Top Rated Comments
Look at samsung s21+ its costs $508 to build but retailed for $999 when it came out
The iPhone 13 Pro costs $570 to build but retailed at $999
who's overpriced samsung or apple??
The world makes you believe its Apple.
The correct answer is: c) both