The iPhone 13 Pro costs Apple around $20 more to build compared to last year's iPhone 12 Pro, but despite the lower margin of revenue for the company, the iPhone 13 Pro still starts at the same $999 price point as last year's entry-level Pro iPhone.
TechInsights did a costs analysis breakdown of the new iPhone 13 Pro, finding that due to higher component costs related to the improved camera, A15 Bionic chip, ProMotion displays, and presumably the large battery, the newest iPhone costs $570 to build, while the iPhone 12 Pro cost merely $548. Compared to the Samsung Galaxy S21+, both iPhones are however significantly more expensive to build.
The increase in build costs from the iPhone 12 Pro to the iPhone 13 Pro is notable but not as pronounced as last year's increase from the iPhone 11. The iPhone 12 introduced 5G support, a new 5nm chip, and the return of flat edges. Those changes resulted in the iPhone 12 being 21% more expensive for Apple to build than the iPhone 11.
In the run-up to the launch of the iPhone 13 and iPhone 13 Pro last month, a report suggested that due to increased costs for chip production, Apple would increase the price of the iPhone 13 as a means of compensating. That did not occur, and Apple instead kept the same price points for the iPhone 13, on top of introducing more aggressive carrier subsidies. Another report suggested that Apple was looking at new ways to assemble the cameras in an iPhone to save costs.
Clearly the end-user price should go up by $20, since so many here have relentlessly insisted that Apple leaving out the charging brick means the end-user price has to come down by the price of the charging brick or else they’re getting ripped off. It works both ways, right?
Samsung Display is developing new under-panel camera technology that Apple plans to use to hide Face ID under the display on next year's tentatively named "iPhone 15 Pro" models, according to sources cited by Korean website The Elec.
While rumors suggest that this year's "iPhone 14 Pro" models will feature both a "hole-punch" and a pill-shaped cutout for the front camera and Face ID...
Wednesday January 12, 2022 11:16 am PST by Joe Rossignol
Based on the latest rumors, it is now looking unlikely that iPhone 14 Pro models will have Face ID under the display as initially claimed.
Earlier today, display industry consultant Ross Young claimed that iPhone 14 Pro models will feature both hole-punch and pill-shaped cutouts near the top of the display. Young believes the hole will be for the Face ID dot projector, while the pill-shaped...
Tuesday September 14, 2021 11:37 am PDT by Juli Clover
With the launch of the new iPhone 13, iPhone 13 mini, iPhone 13 Pro, and iPhone 13 Pro Max, Apple has refined its iPhone lineup and has discontinued the iPhone XR and the iPhone 12 Pro.
The iPhone 12, iPhone 11, and iPhone SE are still around as lower-cost options, with all models getting a price drop. Apple's full lineup continues to be priced starting at $399: iPhone SE - $399 iPhon...
Wednesday September 15, 2021 1:50 pm PDT by Juli Clover
Just a day after the iPhone 13 models were announced by Apple, the first Geekbench score has already surfaced. Someone has benchmarked the GPU performance of the iPhone 13 Pro, and there's a significant performance increase compared to the prior-generation iPhone 12 Pro.
The iPhone 13 Pro, or iPhone14,2, earned a Metal score of 14216, a 55 percent increase compared to the 9123 Metal score...
Wednesday March 9, 2022 11:46 pm PST by Sami Fathi
A new video posted to Twitter has offered a first hands-on look at Apple's new green iPhone 13 and the Alpine Green iPhone 13 Pro color options announced earlier this week.
Following a tradition it started in 2021, Apple this week introduced new iPhone colors for the spring. The company unveiled only a new purple color for the iPhone 12 last year, but this year introduced two colors for the...
Continuing the tradition set with the iPhone 13 Pro, only the highest-end iPhone 14 models will feature Apple's ProMotion display technology, according to a respected display analyst.
Ross Young, who on multiple occasions has detailed accurate information about Apple's future products, said in a tweet that ProMotion will not be expanded to the entire iPhone 14 lineup and will remain...
Friday September 17, 2021 9:27 am PDT by Juli Clover
Apple today published a seven minute video positioned as a tour of the iPhone 13 and 13 Pro, with the walkthrough coinciding with the pre-orders that are now live.
Filmed at the Tower Theater Apple Store in Los Angeles, the tour highlights the four available sizes, camera technology like Cinematic Mode and improved low-light performance, the Ceramic Shield display and IP68 water resistance,...
Apple's "iPhone 14 Pro" models will feature more memory than has ever been offered in an iPhone before, according to a recent report.
Apple is said to be planning to launch four iPhone 14 models in September 2022, including a 6.1-inch "iPhone 14," 6.7-inch "iPhone 14 Max," 6.1-inch "iPhone 14 Pro," and 6.7-inch "iPhone 14 Pro Max." In a research note with Haitong International Securities,...
Sunday September 25, 2022 2:27 pm PDT by Sami Fathi
A YouTuber has put Apple's claims for the durability of the Apple Watch Ultra to the test by putting it up against a drop test, a jar of nails, and repeated hits with a hammer to test the sapphire crystal protecting the display.
TechRax, a channel popular for testing the durability of products, first tested the Apple Watch Ultra by dropping it from around four feet high. The Apple Watch...
Sunday September 25, 2022 10:57 am PDT by Sami Fathi
As we approach the end of a busy product release season for Apple with only new iPads and Macs left to be announced over the next month or so, we're also setting our sights on 2023. Apple is rumored to have several major products in the pipeline for next year, including new Macs, a new HomePod, a VR/AR headset, and so much more.
Other than new iPhones and Apple Watches, which are expected...
Sunday September 25, 2022 6:50 am PDT by Sami Fathi
Apple may decide to release its remaining products for 2022, which include updated iPad Pro, Mac mini, and 14-inch and 16-inch MacBook Pro models, through press releases on its website rather than a digital event, according to Bloomberg's Mark Gurman. In his latest Power On newsletter, Gurman said that Apple is currently "likely to release its remaining 2022 products via press releases,...
Upon the release of the second-generation AirPods Pro, the AirPods Max became the oldest current-generation AirPods product still in Apple's lineup. Introducing several new features like Adaptive Transparency and the H2 chip, the second-generation AirPods Pro may provide some of the best indications yet of what to expect from the second-generation AirPods Max.
Almost two years later, rumors...
Monday September 26, 2022 7:52 am PDT by Joe Rossignol
Earlier this month, Apple announced that iOS 16.1 will enable a new Live Activities feature that allows iPhone users to stay on top of things that are happening in real time, such as a sports game or a food delivery order, right from the Lock Screen. On the iPhone 14 Pro and Pro Max, Live Activities also integrate with the Dynamic Island.
Premier League match in Dynamic Island via Paul Bradford ...
Monday September 26, 2022 7:34 am PDT by Sami Fathi
Today marks exactly two weeks since Apple released iOS 16 to the public. Besides the personalized Lock Screen, major changes in Messages, and new features in Maps, the update has also seen its fair share of bugs, performance problems, battery drain, and more.
After major iOS updates, it's normal for some users to report having issues with the new update, but such reports usually subside in...
Monday September 26, 2022 6:23 am PDT by Sami Fathi
iPhone 14 Pro customers on the Verizon network in the U.S. are reporting issues with slow and unreliable 5G cellular connections and calls randomly dropping.
Several threads on Reddit (1,2,3) and the MacRumors forums chronicle issues faced by Verizon customers and Apple's latest iPhone. According to user reports, signal strength on the iPhone 14 Pro is unreliable and weak, while other...
Sunday September 25, 2022 7:02 am PDT by Sami Fathi
Apple is gearing up to possibly replace its "Pro Max" iPhone with an all-new "Ultra" iPhone 15 model next year, reliable Bloomberg journalist Mark Gurman said today.
Writing in his latest Power On newsletter, Gurman said that for the iPhone 15, Apple is planning a revamped design alongside USB-C and a potential name change. Apple could replace its "Pro Max" branding, which it started to use...
An Apple Watch Ultra user has modified their new device's casing to add a brushed finish and remove the orange color of the Action Button in an effort to make it more visually appealing.
The Apple Watch Ultra offers the first complete redesign of the Apple Watch since the product line's announcement in 2014, and while the design has been met with praise from many users, some have criticized...
Apple on September 12 released iOS 15.7 and iPadOS 15.7, delivering important fixes for multiple security vulnerabilities, including at least one that has been actively exploited.
Apple's latest mainstream iPhone models come in two sizes with A15 chip, car crash detection, satellite connectivity, and more. iPhone 14 is available now, while iPhone 14 Plus launches on October 7.
Top Rated Comments
Look at samsung s21+ its costs $508 to build but retailed for $999 when it came out
The iPhone 13 Pro costs $570 to build but retailed at $999
who's overpriced samsung or apple??
The world makes you believe its Apple.
The correct answer is: c) both