TikTok-Inspired 'Reels' Videos Are Coming to Facebook in the U.S. on iOS

Facebook today announced that it's bringing Reels, its short-form videos that were previously only available on the Instagram platform, to its main Facebook app on iOS and Android in the United States.

facebook reels
While the two share the same name and style, Reels content on Instagram and Facebook will differ. Facebook says it is testing the ability for Instagram Reels content creators to share their Reels to the Facebook audience, but doing so is entirely in a creator's control. Reels on Facebook can consist of effects, text, music, and more. Facebook's concept of Reels is wholly inspired by TikTok and follows its lead in featuring short, "entertaining," and trend-making videos.

With the ability to create reels and have their Instagram reels suggested to people on Facebook, creators — whether they’re just starting out or already have a large following — will have more ways to express themselves, grow their communities and reach new audiences.

Reels on Facebook can consist of music, audio, effects, and more. You can find them in News Feed or in Groups, and when viewing a reel on Facebook, you can easily follow the creator directly from the video, like and comment on it, or share it with friends.

Facebook also today announced it would be offering a new bonus program for content creators in hopes of spurring-up more Reels content on its platform. Reels in Facebook will be available starting today in the United States on iOS and Android.

Top Rated Comments

Derekuda Avatar
9 weeks ago
Amazed that people still even use facebook. Delete that site already and let the world move on to other things that don't want all your personal data.
Score: 22 Votes (Like | Disagree)
scheinderrob Avatar
9 weeks ago
and so the decay of humanity continues
Score: 12 Votes (Like | Disagree)
Ninjaman Avatar
9 weeks ago
so we have tik tok…reels on IG and now reels on FB? How much more ridiculous fake /staged content do people need. ??‍♂️
Score: 8 Votes (Like | Disagree)
odHbo Avatar
9 weeks ago
In other words: Facebook pours more glue on users eye balls. Claims universe is better when people can connect.
Score: 6 Votes (Like | Disagree)
apparatchik Avatar
9 weeks ago
So excited for this! /s
Score: 5 Votes (Like | Disagree)
yanki01 Avatar
9 weeks ago
just what it needs...more bloat.
Score: 5 Votes (Like | Disagree)

Related Stories

Facebook Feature

Facebook Finds New Way to Avoid Apple's In-App Purchases With Creator Subscription Links

Wednesday November 3, 2021 11:52 am PDT by
Meta CEO Mark Zuckerberg today announced changes to Facebook's "Subscriptions" tool, which will see Facebook testing Apple's App Store guidelines in an effort to secure more money for content creators. With Subscriptions, content creators can allow their fans to sign up to pay them a monthly subscription fee, similar to Patreon. Going forward, Facebook is implementing a "promotional link" in ...
facebook meta

Facebook Wants to Open 'Welcoming' Retail Stores Where People Can Experience the 'Metaverse'

Friday November 5, 2021 4:17 am PDT by
Facebook, now rebranded to Meta, is looking to open physical retail stores where customers will be able to experience the wide range of products it has to offer, such as Oculus headsets, in a "welcoming" and "judgment-free" experience, according to a new report from The New York Times. The report says that Facebook executives began floating the idea of a physical retail store last year, but...
facebook meta

Facebook Changes Its Name to 'Meta'

Thursday October 28, 2021 11:21 am PDT by
Facebook today held a live event to talk about the "metaverse," aka the virtual and augmented reality evolution of social technology in the future, and as part of the presentation, Facebook CEO Mark Zuckerberg announced a new name for the company. Going forward, Facebook the company will be known as "Meta," while Facebook will still be available as a social media product alongside WhatsApp...
tim cook mark zuckerberg

Apple's Privacy Rules to Blame for Facebook's Lower Than Expected Quarterly Growth, Says Zuckerberg

Tuesday October 26, 2021 3:46 am PDT by
Apple's privacy rules are "negatively affecting" Facebook, and its business, Facebook CEO Mark Zuckerberg claimed during its most recent earnings call. As a quick refresher, starting with iOS 14.5 and all newer versions of iOS and iPadOS, Apple requires that apps ask for users' permission to track them across other apps and websites. Under the App Tracking Transparency (ATT) framework, the...
Facebook Feature

FTC Accuses Facebook of Using 'Buy-or-Bury' Techniques to Stifle Competition and 'Hone a Surveillance-Based Advertising Model'

Thursday August 19, 2021 4:29 pm PDT by
The United States Federal Trade Commission today reinforced its antitrust case against Facebook by providing more detail on how the company either crushed or bought out its rivals in an attempt to get rid of competition. The updated filing is longer than the original complaint and it offers additional evidence in favor of the FTC's argument that Facebook is a monopolist, plus it again asks...
Facebook Feature

Report: Facebook to Change Its Name Next Week to Better Reflect Company's 'Metaverse'

Wednesday October 20, 2021 3:41 am PDT by
Facebook is reportedly planning to change its name to better reflect Mark Zuckerberg's goal of creating a "metaverse," reports The Verge, claiming the change could come as soon as next week. From the report: The coming name change, which CEO Mark Zuckerberg plans to talk about at the company's annual Connect conference on October 28th, but could unveil sooner, is meant to signal the tech...
Facebook Watch Feature

Facebook Wants to Replace Your Apple Watch

Friday August 6, 2021 3:05 am PDT by
Facebook is developing a health and messaging-focused smartwatch to compete with the Apple Watch, according to recent reports. The Information and The Verge have reported Facebook's internal plans to bring an Apple Watch-style smartwatch to market. Facebook's smartwatch is said to work with a cellular connection without the need for a tethered smartphone. It will apparently run a version...
Facebook Feature

Facebook Bringing Voice and Video Calling Back to Main App After Moving Them to Messenger

Monday August 23, 2021 4:09 pm PDT by
Facebook is re-adding voice and video calling features to its main Facebook app after moving the features to Messenger back in 2014, reports Bloomberg. Users in some countries including the United States are now able to make voice or video calls directly from the Facebook app. As of now, Facebook is testing the feature, which is meant to cut down on the number of times that Facebook users...

Popular Stories

airtag in hand

Apple AirTag Linked to Increasing Number of Car Thefts, Canadian Police Report

Friday December 3, 2021 7:10 am PST by
Apple's AirTags are being used in an increasing number of targeted car thefts in Canada, according to local police. Outlined in a news release from York Regional Police, investigators have identified a new method being used by thieves to track down and steal high-end vehicles that takes advantage of the AirTag's location tracking capabilities. While the method of stealing the cars is largely ...
telsa cyberwhistle

Elon Musk Urges Customers to Buy 'Tesla Cyberwhistle' Instead of Apple Polishing Cloth

Wednesday December 1, 2021 4:01 am PST by
Tesla CEO Elon Musk has encouraged customers to buy the "Cyberwhistle" for $50 instead of Apple's much-discussed Polishing Cloth. The product page, which Musk shared on Twitter on Tuesday evening, offers a limited edition stainless steel whistle with the same distinctive design of the Tesla Cybertruck:Inspired by Cybertruck, the limited-edition Cyberwhistle is a premium collectible made from ...
maxresdefault

Five Features to Look Forward to in the 2022 MacBook Air

Tuesday November 30, 2021 1:51 pm PST by
In 2022, Apple is going to release an updated version of the MacBook Air with some of the biggest design changes that we've seen since 2010, when Apple introduced the 11 and 13-inch size options. In the video below, we highlight five features that you need to know about the new machine. Subscribe to the MacRumors YouTube channel for more videos. No More Wedge Design - Current MacBook...
apple top apps games 2020

Apple Reveals the Most Downloaded iOS Apps and Games of 2021

Thursday December 2, 2021 12:05 am PST by
Along with naming its editorial picks for the top apps and games of 2021, Apple today shared charts for the most downloaded free and paid apps and games in the United States across 2021. The number one most downloaded free iPhone app was TikTok, followed by YouTube, Instagram, Snapchat, and Facebook. The top paid iPhone apps included Procreate Pocket, HotSchedules, The Wonder Weeks, and Touch...
iPhone SE Cosmopolitan Clean

New iPhone SE Reportedly on Track for Release in First Quarter of 2022

Tuesday November 30, 2021 8:08 am PST by
Apple plans to release a third-generation iPhone SE in the first quarter of 2022, according to Taiwanese research firm TrendForce. If this timeframe proves to be accurate, we can expect the device to be released by the end of March. As previously rumored, TrendForce said the new iPhone SE will remain a mid-range smartphone with added support for 5G:In terms of product development, Apple is...
m3 feature black

Macs With 'M3' Chips Expected to Use TSMC's 3nm Chip Technology With Test Production Reportedly Underway

Thursday December 2, 2021 7:36 am PST by
Apple's chipmaking partner TSMC has kicked off pilot production of chips built on its 3nm process, known as N3, according to Taiwanese supply chain publication DigiTimes. The report, citing unnamed industry sources, claims that TSMC will move the process to volume production by the fourth quarter of 2022 and start shipping 3nm chips to customers like Apple and Intel in the first quarter of...
apple view concept right corner

Apple Planning to Replace the iPhone With AR Headset in 10 Years

Wednesday December 1, 2021 2:29 am PST by
Apple is planning to replace the iPhone with an augmented reality (AR) headset in 10 years, a process that is apparently due to start as soon as next year with the launch of a head-mounted device, according to a recent report. Concept render of Apple's rumored AR headset by Antonio De Rosa In a note to investors seen by MacRumors, eminent analyst Ming-Chi Kuo explained that "Apple's goal is...