Hulu Raising Prices for On-Demand Plans to Push Subscribers to Bundle

Hulu today informed customers that it is planning to raise the price of its ad-supported and ad-free on-demand plans by $1, an increase that will impact both new and existing subscribers.

hulu logo 2019
The ad-supported plan, which costs $5.99, is going up to $6.99 per month, while the ad-free plan will be priced at $12.99, up from $11.99. The pricing changes are set to go into effect on October 8.

Pricing on the Disney Bundle that includes access to Hulu ad-supported content, Disney+, and ESPN+ is not changing, and it will continue to be available for $13.99. The Disney Bundle with ad-free Hulu is still $19.99.

Now that there's a $1 price difference between the ad-free Hulu subscription and the lower tier Disney Bundle, customers may be more willing to choose the Disney bundle to get access to all three Disney streaming services. As Variety points out, the bundle now provides a 36 percent discount compared to separate subscriptions.

The Hulu + Live TV plans are also not changing in price at this time and continue to start at $64.99 per month.

Hulu has never before raised the price of its ad-supported tier, and in 2019, dropped the cost from $7.99 per month to $5.99 per month. Hulu is still competitively priced with Netflix, which is priced starting at $8.99 for a basic plan and goes all the way up to $17.99 per month for the premium tier.

Tag: Hulu

Popular Stories

maxresdefault

Five Features Coming to AirPods Pro 3

Friday June 27, 2025 10:52 am PDT by
Apple hasn't updated the AirPods Pro since 2022, and the earbuds are due for a refresh. We're counting on a new model this year, and we've seen several hints of new AirPods tucked away in Apple's code. Rumors suggest that Apple has some exciting new features planned that will make it worthwhile to upgrade to the latest model. Subscribe to the MacRumors YouTube channel for more videos. Heal...
iPhone Car Key WWDC 2025

Apple Announces 13 Automakers Planning to Offer iPhone Car Keys

Friday June 27, 2025 11:42 am PDT by
In 2020, Apple added a digital car key feature to its Wallet app, allowing users to lock, unlock, and start a compatible vehicle with an iPhone or Apple Watch. The feature is currently offered by select automakers, including Audi, BMW, Hyundai, Kia, Genesis, Mercedes-Benz, Volvo, and a handful of others, and it is set to expand further. During its WWDC 2025 keynote, Apple said that 13...
anker power bank recall

PSA: Anker Recalls Multiple Power Banks Due to Fire Risk

Friday June 27, 2025 4:16 pm PDT by
Popular accessory maker Anker this month launched two separate recalls for its power banks, some of which may be a fire risk. The first recall affects Anker PowerCore 10000 Power Banks sold between June 1, 2016 and December 31, 2022 in the United States. Anker says that these power banks have a "potential issue" with the battery inside, which can lead to overheating, melting of plastic...
Chase Sapphire Reserve Apple Perk Feature

Chase Sapphire Reserve Card Introduces New Perk for Apple Customers

Wednesday June 25, 2025 2:08 pm PDT by
Chase this week announced a series of new perks for its premium Sapphire Reserve credit card, and one of them is for a pair of Apple services. Specifically, the credit card now offers complimentary annual subscriptions to Apple TV+ and Apple Music, a value of up to $250 per year. If you are already paying for Apple TV+ and/or Apple Music directly through Apple, those subscriptions will...
iPhone 17 Pro Blue Feature Tighter Crop

iPhone 17 Pro Launching in a Few Months With These 12 New Features

Thursday June 26, 2025 2:00 am PDT by
Apple's next-generation iPhone 17 Pro and iPhone 17 Pro Max are around three months away, and there are plenty of rumors about the devices. Apple is expected to launch the iPhone 17, iPhone 17 Air, iPhone 17 Pro, and iPhone 17 Pro Max in September this year. Below, we recap key changes rumored for the iPhone 17 Pro models:Aluminum frame: iPhone 17 Pro models are rumored to have an...
A18 Pro Chip

New MacBook With A18 Pro Chip Spotted in Apple Code

Monday June 30, 2025 8:05 am PDT by
Apple is developing a MacBook with the A18 Pro chip, according to findings in backend code uncovered by MacRumors. Earlier today, Apple analyst Ming-Chi Kuo reported that Apple is planning to launch a low-cost MacBook powered by an iPhone chip. The machine is expected to feature a 13-inch display, the A18 Pro chip, and color options that include silver, blue, pink, and yellow. MacRumors...
macbook air spacegray purple

Apple Planning to Launch Low-Cost MacBook Powered By iPhone Chip

Monday June 30, 2025 3:20 am PDT by
Apple is planning to launch a low-cost MacBook powered by an iPhone chip, according to Apple analyst Ming-Chi Kuo. In an article published on X, Kuo explained that the device will feature a 13-inch display and the A18 Pro chip, making it the first Mac powered by an iPhone chip. The A18 Pro chip debuted in the iPhone 16 Pro last year. To date, all Apple silicon Macs have contained M-series...
CarPlay Ultra Climate Controls

Here's Which Vehicle Brands Will and Won't Offer Apple's CarPlay Ultra

Friday June 27, 2025 9:52 am PDT by
Apple last month announced the launch of CarPlay Ultra, the long-awaited next-generation version of its CarPlay software system for vehicles. There was news this week about which automakers will and won't offer CarPlay Ultra, and we have provided an updated list below. CarPlay Ultra is currently limited to newer Aston Martin vehicles in the U.S. and Canada. Fortunately, if you cannot...
apple watch ultra 2 new black

Apple Watch Ultra 3 Finally Coming After Two-Year Hiatus

Tuesday June 24, 2025 3:40 am PDT by
Apple will finally deliver the Apple Watch Ultra 3 sometime this year, according to analyst Jeff Pu of GF Securities Hong Kong (via @jukanlosreve). The analyst expects both the Apple Watch Series 11 and Apple Watch Ultra 3 to arrive this year (likely alongside the new iPhone 17 lineup, if previous launches are anything to go by), according to his latest product roadmap shared with...

Top Rated Comments

KaliYoni Avatar
50 months ago
Hulu's ad-insertion and targeting algorithm is terrible! It's intrusive, random, and repetitive. Maybe that's deliberate in order to drive people to pay up for a premium subscription. Either way, it's ANNOYING.

I sure wish there was a company that offered one-stop-shopping for all these channels, a single bill each month, and a free set-top box for my TV...oh, wait a minute!

Seriously, the extreme balkanization of streaming video content providers is yet another example of how what's good for the entertainment business is bad for viewers. We've gone from one extreme, forced bundles of huge numbers of channels, to another extreme, where anything desirable requires another "exclusive" subscription.
Score: 13 Votes (Like | Disagree)
Howyalikdemapls Avatar
50 months ago
Interesting. I pay for Disney+ ($8) and Hulu ad free ($12) so it was the same price whether or not I signed up for the bundle. Being as I have zero interest in ESPN, I pay for them separate…. Now they are charging more separately so it would be cheaper to sign up for the bundle with ESPN. I guess I understand but I’m literally never going to watch ESPN. Kinda annoying to sign up for the bundle but whatevs. I guess that’s fine.
Score: 12 Votes (Like | Disagree)
routine_analyst Avatar
50 months ago

rather annoying for them to charge more for the ad tier
You mean like Cable TV?

Corporate greed never ceases to amaze. Charge more for the same service, year after year. Break up bundles to only come back to bundles. Eliminate ads to only reintroduce ads.
Score: 10 Votes (Like | Disagree)
BGPL Avatar
50 months ago
I've always had ad-free Hulu, and although I think its original programming isn't great, it has a lot of legacy television shows I enjoy, so I doubt I'll ever get rid of it. I went with the Disney bundle for a few months, but never found myself using it after I blew through The Mandolorian. As for ESPN+, I found myself using it only when I wanted to watch the undercard fights on certain UFC fight nights. Bottom line, it wasn't worth it to me. Call me a prima Dona, but I don't care for the ads.
Score: 10 Votes (Like | Disagree)
srbNYC Avatar
50 months ago

People still using HULU in 2021?
What are you saying? I think I use Hulu as much as HBO Max. Is something wrong with me?

Per the article, "One of Hulu’s big selling points is that it’s the only service that gives viewers next-day access to current shows from each of the major U.S. broadcast networks." I use it for FX and NBC shows as well as some NBC, SNL, vintage stuff etc.
Score: 9 Votes (Like | Disagree)
Westside guy Avatar
50 months ago
I've kept an ad-free subscription to Hulu going for several years, just out of habit - we don't seem to watch it that much anymore. Think I'll be moving to the "subscribe long enough to watch what I want, then unsubscribe" model I've been using for other services (like I've done with All Access / Paramount Plus / Star-Trek-orama / Whatever it's called this month).
Score: 7 Votes (Like | Disagree)