Hulu Raising Prices for On-Demand Plans to Push Subscribers to Bundle

Hulu today informed customers that it is planning to raise the price of its ad-supported and ad-free on-demand plans by $1, an increase that will impact both new and existing subscribers.

hulu logo 2019
The ad-supported plan, which costs $5.99, is going up to $6.99 per month, while the ad-free plan will be priced at $12.99, up from $11.99. The pricing changes are set to go into effect on October 8.

Pricing on the Disney Bundle that includes access to Hulu ad-supported content, Disney+, and ESPN+ is not changing, and it will continue to be available for $13.99. The Disney Bundle with ad-free Hulu is still $19.99.

Now that there's a $1 price difference between the ad-free Hulu subscription and the lower tier Disney Bundle, customers may be more willing to choose the Disney bundle to get access to all three Disney streaming services. As Variety points out, the bundle now provides a 36 percent discount compared to separate subscriptions.

The Hulu + Live TV plans are also not changing in price at this time and continue to start at $64.99 per month.

Hulu has never before raised the price of its ad-supported tier, and in 2019, dropped the cost from $7.99 per month to $5.99 per month. Hulu is still competitively priced with Netflix, which is priced starting at $8.99 for a basic plan and goes all the way up to $17.99 per month for the premium tier.

Tag: Hulu

Top Rated Comments

KaliYoni Avatar
12 months ago
Hulu's ad-insertion and targeting algorithm is terrible! It's intrusive, random, and repetitive. Maybe that's deliberate in order to drive people to pay up for a premium subscription. Either way, it's ANNOYING.

I sure wish there was a company that offered one-stop-shopping for all these channels, a single bill each month, and a free set-top box for my TV...oh, wait a minute!

Seriously, the extreme balkanization of streaming video content providers is yet another example of how what's good for the entertainment business is bad for viewers. We've gone from one extreme, forced bundles of huge numbers of channels, to another extreme, where anything desirable requires another "exclusive" subscription.
Score: 13 Votes (Like | Disagree)
Howyalikdemapls Avatar
12 months ago
Interesting. I pay for Disney+ ($8) and Hulu ad free ($12) so it was the same price whether or not I signed up for the bundle. Being as I have zero interest in ESPN, I pay for them separate…. Now they are charging more separately so it would be cheaper to sign up for the bundle with ESPN. I guess I understand but I’m literally never going to watch ESPN. Kinda annoying to sign up for the bundle but whatevs. I guess that’s fine.
Score: 12 Votes (Like | Disagree)
mcfrazieriv Avatar
12 months ago

rather annoying for them to charge more for the ad tier
You mean like Cable TV?

Corporate greed never ceases to amaze. Charge more for the same service, year after year. Break up bundles to only come back to bundles. Eliminate ads to only reintroduce ads.
Score: 10 Votes (Like | Disagree)
BGPL Avatar
12 months ago
I've always had ad-free Hulu, and although I think its original programming isn't great, it has a lot of legacy television shows I enjoy, so I doubt I'll ever get rid of it. I went with the Disney bundle for a few months, but never found myself using it after I blew through The Mandolorian. As for ESPN+, I found myself using it only when I wanted to watch the undercard fights on certain UFC fight nights. Bottom line, it wasn't worth it to me. Call me a prima Dona, but I don't care for the ads.
Score: 10 Votes (Like | Disagree)
srbNYC Avatar
12 months ago

People still using HULU in 2021?
What are you saying? I think I use Hulu as much as HBO Max. Is something wrong with me?

Per the article, "One of Hulu’s big selling points is that it’s the only service that gives viewers next-day access to current shows from each of the major U.S. broadcast networks." I use it for FX and NBC shows as well as some NBC, SNL, vintage stuff etc.
Score: 9 Votes (Like | Disagree)
Westside guy Avatar
12 months ago
I've kept an ad-free subscription to Hulu going for several years, just out of habit - we don't seem to watch it that much anymore. Think I'll be moving to the "subscribe long enough to watch what I want, then unsubscribe" model I've been using for other services (like I've done with All Access / Paramount Plus / Star-Trek-orama / Whatever it's called this month).
Score: 7 Votes (Like | Disagree)

Related Stories

disney plus shareplay

Disney+ Gains SharePlay Support for Watching With Friends on FaceTime Calls

Wednesday December 15, 2021 7:21 am PST by
Disney today announced that it has updated its Disney+ app with support for SharePlay across the iPhone, iPad, and Apple TV, as reported by TechCrunch. SharePlay allows users running iOS 15.1, iPadOS 15.1, tvOS 15.1, or later to watch Disney+ series and movies in sync with friends and family while on a FaceTime call together. Disney said SharePlay is available globally for the entire Disney+ ...
fantastical premium green

Deals: Flexibits Offering 75% Off Individual and Family Plans This Month Only

Wednesday March 2, 2022 7:35 am PST by
Flexibits this month is offering 75 percent off Flexibits Premium for new customers, including access to both Fantastical and Cardhop. This offer will run through March 31 on the Flexibits website, and the subscription supports apps across macOS, iOS, and iPadOS. Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a...
disney plus

Disney+ Won't Offer a Cheaper Ad-Supported Plan Anytime Soon

Wednesday June 16, 2021 1:23 am PDT by
With the popularity of Disney+ showing no signs of abating, Disney is satisfied with its paid subscriber model and has no plans to introduce a cheaper ad-supported tier anytime soon. That was the take-home message from Disney CEO Bob Chapek when asked about the possibility of a cheaper plan offering for its video streaming service, according to The Verge. Speaking at the Credit Suisse 23rd...
disney plus

Disney+ Has 118.1 Million Subscribers Two Years After Launch

Wednesday November 10, 2021 1:34 pm PST by
Disney+ now has more than 118 million global paid subscribers, Disney announced today in its earnings report for the fourth quarter of 2021 [PDF]. The streaming service has gained 2.1 million subscribers in the last quarter, and 44.4 million subscribers over the course of the last 12 months. In November 2020, Disney+ had 73.7 million subscribers, so its growth over the last year has been...
disney plus

Disney Launching Cheaper, Ad-Supported Version of Disney+ Starting in Late 2022 [Updated]

Thursday March 3, 2022 1:51 pm PST by
Update March 4: Disney has officially announced that it will be introducing an ad-supported Disney+ subscription starting in the U.S. in late 2022 and expanding internationally in 2023. Pricing has yet to be announced. Disney is considering launching a cheaper, ad-supported version of the Disney+ streaming service in the United States, reports The Information. A more affordable...
iphone 13 pro max display bleen

Apple Developing Hardware Subscription Service for iPhones and Other Devices

Thursday March 24, 2022 10:18 am PDT by
Apple is developing a hardware subscription service that would allow customers to "subscribe" and receive an iPhone or other Apple device as part of their subscription, similar to the way current Apple subscriptions like iCloud work, reports Bloomberg. Customers would be able to pay a monthly subscription fee and gain access to a device for the subscription period. This would be ideal for...
netflix2

Netflix Again Raises Prices for All Plans, 4K Streaming Now $20 Per Month

Friday January 14, 2022 12:46 pm PST by
Netflix today updated the prices for its streaming plans, and all of its offerings are now more expensive. The Basic plan is now priced at $9.99 per month, the Standard plan is priced at $15.49 per month, and the Premium plan is priced at $19.99 per month. The Basic plan is $1 more expensive, up from $8.99 per month. This plan allows users to watch on just one screen at a time, and it limits ...
Apple Arcade disney melee mania

Apple Highlights 'Disney Melee Mania' Apple Arcade Exclusive, Shares 'Fraggle Rock: Back to the Rock' Teaser

Monday November 15, 2021 8:56 am PST by
Apple today announced that "Disney Melee Mania," a new game featuring iconic Disney and Pixar characters, will soon be coming exclusively to Apple Arcade. Developed by Mighty Bear Games, Disney Melee Mania brings a large number of Disney and Pixar characters together to battle in a virtual arena. Characters from "Wreck-It Ralph," "Frozen," "The Incredibles," "Toy Story," and more battle...

Popular Stories

iPhone 14 Dummies 1 Feature

Everything Rumored for Apple's September Event: iPhone 14, Apple Watch Pro and More

Friday August 12, 2022 2:34 pm PDT by
There's just about a month to go until Apple holds its annual September event focusing on new iPhone and Apple Watch models. We thought we'd take a quick look at everything that's rumored for Apple's September event to give MacRumors readers a rundown on what to expect when the first fall event rolls around. iPhone 14 The iPhone 14 can probably be described more as an "iPhone 13S" because...
iPhone 14 Pro Purple Rear Flat MacRumors Exclusive

iPhone 14 Pro Predicted to Start With Increased 256GB Storage Alongside Rumored Price Increase

Wednesday August 10, 2022 11:14 am PDT by
Earlier today, analyst Ming-Chi Kuo claimed iPhone 14 Pro models will be more expensive than iPhone 13 Pro models. Kuo did not reveal exact pricing, but he said that the average selling price of all four iPhone 14 models will increase by about 15% overall. While higher prices would be disappointing for customers, it is possible the iPhone 14 Pro and iPhone 14 Pro Max will offer increased...
iPhone 14 Pro Lineup Feature Silver

Kuo: Apple to Increase Prices of iPhone 14 Pro Models

Wednesday August 10, 2022 8:22 am PDT by
Apple plans to increase the prices of iPhone 14 Pro models compared to iPhone 13 Pro models, according to analyst Ming-Chi Kuo. Kuo did not reveal exact pricing for the iPhone 14 Pro models. However, in a tweet today, he estimated that the average selling price of the iPhone 14 lineup as a whole will increase by about 15% compared to the iPhone 13 lineup. In the United States, the iPhone...
iPhone 14 Pro Purple Front and Back MacRumors Exclusive feature

iPhone 14 Is Just a Few Weeks Away: Three Tips to Prepare for the New iPhone

Wednesday August 10, 2022 4:08 am PDT by
The launch of the new iPhone 14 is just a few weeks away, meaning millions of iPhone customers will soon upgrade their existing iPhone or perhaps get an iPhone for the first time. Exclusive MacRumors iPhone 14 Pro renders by graphic designer Ian Zelbo Whether upgrading from an older model or this is your first iPhone, we've rounded up a few tips to help you prepare for the next flagship...
z fold 4 1

Hands-On With Samsung's Latest Foldable Smartphones, the Galaxy Z Fold and Z Flip

Friday August 12, 2022 12:46 pm PDT by
Samsung this week launched its fourth-generation foldable devices, the $1,000 Galaxy Z Flip and the $1,800 Galaxy Z Fold. Though there's no sign of a comparable Apple foldable device on the horizon, rumors suggest prototypes are in the works, so we thought we'd take a look at Samsung's newest smartphones to see what Apple needs to measure up to when a foldable iPhone does come out. Subscribe ...
iPhone 14 Pro Purple Rear Flat MacRumors Exclusive

iPhone 14 Pro: Analyst Believes Storage Will Continue to Start at 128GB Despite Rumored Price Increase

Friday August 12, 2022 7:04 am PDT by
It wouldn't be the month before an iPhone launch without a few back-and-forth rumors, with the latest debate concerning iPhone 14 Pro storage. iPhone 14 Pro render by Ian Zelbo While research firm TrendForce forecasted that iPhone 14 Pro models could start with an increased 256GB of storage, Haitong International analyst Jeff Pu today forecasted that the upcoming Pro models will continue to...