Developers Complain as App Store Feature Promotes Rip-Off Apps

Apple has featured a number of apps with disproportionately expensive subscriptions on the App Store, arousing the ire of some developers.

app store blue banner
The ‌App Store‌ feature on the Australian ‌App Store‌, first highlighted by Beau Nouvelle on Twitter, is called "Slime relaxations" and reportedly features apps that are non-functional and seek to charge disproportionately costly in-app purchase subscriptions.

One of the apps, called "Jelly: Slime Simulator, ASMR," features a $13 per week subscription to get past its paywall, amounting to $676 per year. Apple's App Store Review Guidelines state (with emphasis our own):

If we can't understand how your app works or your in-app purchases aren't immediately obvious, it will delay your review and may trigger a rejection. And while pricing is up to you, we won't distribute apps and in-app purchase items that are clear rip-offs. We'll reject expensive apps that try to cheat users with irrationally high prices.

The fact that such apps have passed the ‌App Store‌ review process to be awarded a special feature from Apple on the ‌App Store‌ has induced outrage in some developers, such as Simeon Saëns of Two Lives Left, who took a closer look at one of the apps.

Given that at least some of these apps charge $13 per week, it is difficult to not see them as breaking ‌App Store‌ guidelines, so it is particularly surprising that they were actively featured by Apple on the ‌App Store‌.

Popular Stories

maxresdefault

Everything Apple Announced at WWDC 2025 in 10 Minutes

Monday June 9, 2025 5:21 pm PDT by
At today's WWDC 2025 keynote event, Apple unveiled a new design that will inform the next decade of iOS, iPadOS, and macOS development, so needless to say, it was a busy day. Apple also unveiled a ton of new features for the iPhone, an overhauled Spotlight interface for the Mac, and a ton of updates that make the iPad more like a Mac than ever before. Subscribe to the MacRumors YouTube channel ...
iPadOS 26 Apple Newsroom

Apple Says iPadOS 26 is Compatible With These iPad Models

Monday June 9, 2025 11:22 am PDT by
Apple today announced that iPadOS 26 will be compatible with the iPad models listed below. iPadOS 26 features a new Liquid Glass design, a menu bar, improved app windowing, and more. iPadOS 26 supports the following iPad models:iPad Pro (M4) iPad Pro 12.9-inch (3rd generation and later) iPad Pro 11-inch (1st generation and later) iPad Air (M2 and later) iPad Air (3rd generation and...
iphone 16 pro models 1

17 Reasons to Wait for the iPhone 17

Thursday June 12, 2025 8:58 am PDT by
Apple's iPhone development roadmap runs several years into the future and the company is continually working with suppliers on several successive iPhone models simultaneously, which is why we often get rumored features months ahead of launch. The iPhone 17 series is no different, and we already have a good idea of what to expect from Apple's 2025 smartphone lineup. If you skipped the iPhone...
apple beta 26 lineup

Apple 'Sherlocked' These Apps at WWDC 2025

Wednesday June 11, 2025 7:14 am PDT by
Apple at WWDC previewed a bunch of new features coming in its updated operating systems, but certain changes will have been met with dismay by third-party developers who already offer apps with equivalent or similar features. In other words, their product has been "sherlocked" by Apple. When Apple creates an app or a feature that has functionality found in a third-party app, it is referred...
iPhone Car Key WWDC 2025

Apple Says These 13 Vehicle Brands Will Soon Offer iPhone Car Keys

Monday June 9, 2025 2:38 pm PDT by
In 2020, Apple added a digital car key feature to its Wallet app, allowing users to lock, unlock, and start a compatible vehicle with an iPhone or Apple Watch. The feature is currently offered by select automakers, including Audi, BMW, Hyundai, Kia, Genesis, Mercedes-Benz, Volvo, and a handful of others, and it is set to expand further. During its WWDC 2025 keynote today, Apple said that 13...
iOS 26 Screens

Here Are All the iOS 26 Features That Require iPhone 15 Pro or Newer

Thursday June 12, 2025 4:53 am PDT by
With iOS 26, Apple has introduced some major changes to the iPhone experience, headlined by the new Liquid Glass redesign that's available across all compatible devices. However, several of the update's features are exclusive to iPhone 15 Pro and iPhone 16 models, since they rely on Apple Intelligence. The following features are powered by on-device large language models and machine...
iOS 26 on Three iPhones

iOS 26 Includes These 100 New Features and Changes for Your iPhone

Tuesday June 10, 2025 11:59 am PDT by
Apple has announced iOS 26, and the upcoming software update includes a long list of new features and changes for iPhones. The first iOS 26 developer beta is now available, and a public beta will follow next month. The update will be released later this year. iOS 26 is compatible with the iPhone 11 and newer. Below, we have provided a high-level overview of 100 new features and changes ...
iOS 26 on Three iPhones

Hate iOS 26's Liquid Glass Design? Here's How to Tone It Down

Wednesday June 11, 2025 4:22 pm PDT by
iOS 26 features a whole new design material that Apple calls Liquid Glass, with a focus on transparency that lets the content on your display shine through the controls. If you're not a fan of the look, or are having trouble with readability, there is a step that you can take to make things more opaque without entirely losing out on the new look. Apple has multiple Accessibility options that ...

Top Rated Comments

ouimetnick Avatar
50 months ago
This poor review process really doesn’t help Apple’s argument that the App Store should be the only place to get apps for the iPhone & iPad. Not only do they “review” and allow these sham/scams, they actively promote them.
Score: 50 Votes (Like | Disagree)
iterva Avatar
50 months ago

Are the featured apps automated or something? How does this even happen? lol
My understanding has been, up until this point at least, that it is manually curated. Which makes this even worse.
Score: 19 Votes (Like | Disagree)
The_Gream Avatar
50 months ago

Could they have submitted the app for lets say $1.00 per week then once approved upped to $13? or something like that?
I know that a number of the apps that have behaved this way: Fortnight was one such game, it made it through the review and then on a set date, it started running code that was against the rules. Probably what’s been happening here - seeing as Apple doesn’t see the code. So the App only has to make in through the review processes and then bam hidden actions can take place.
Personally, any app that does this should get a perma ban!!!
Score: 16 Votes (Like | Disagree)
fwmireault Avatar
50 months ago
Who the hell would subscribe to a mobile game for 700$US a year? That is crazy
Score: 11 Votes (Like | Disagree)
Anijake Avatar
50 months ago
Could they have submitted the app for lets say $1.00 per week then once approved upped to $13? or something like that?
Score: 11 Votes (Like | Disagree)
iterva Avatar
50 months ago

Personally, any app that does this should get a perma ban!!!
I agree. And no exceptions!
Score: 9 Votes (Like | Disagree)