Apple's Services Revenue Reaches $17.5 Billion in Q3 2021, Setting New All-Time Record - MacRumors
Skip to Content

Apple's Services Revenue Reaches $17.5 Billion in Q3 2021, Setting New All-Time Record

Apple's services category, which includes the App Store, Apple Music, Apple Pay, AppleCare, Apple TV+, Apple Arcade, Apple Fitness+, and more, saw another quarter of incredible growth according to Apple's earnings results for the third fiscal quarter of 2021 (second calendar quarter).

appleservices
Services brought in $17.5 billion during the quarter, up 33 percent from $13.2 billion in the year-ago quarter and up from $16.9 billion last quarter.

Cloud services, ‌Apple Music‌, advertising, video, and payments saw all-time revenue records, while the ‌App Store‌ saw a new June quarter revenue record.

During the earnings call announcing the results, Apple CFO Luca Maestri said that Apple's install base of devices hit a new all-time high as well, which helps drive services growth.

Apple now has more than 700 million paid subscriptions, which is up 150 million from last year, and is four times the number of subscriptions that Apple had four years ago.

Paid accounts on digital content stores reached a new all-time high across each geographic segment, and paid accounts increased by double digits.

Apple CEO Tim Cook highlighted the 35 Emmy nominations that ‌Apple TV‌+ shows have received, and he said that ‌Apple TV‌+ viewers are loving shows like "Ted Lasso" and "Mythic Quest."

Popular Stories

iPhone 18 Pro Deep Red Feature

iPhone 18 Pro Launching Later This Year With These 12 New Features

Wednesday March 18, 2026 7:39 am PDT by
While the iPhone 18 Pro and iPhone 18 Pro Max are not expected to launch for another six months or so, there are already plenty of rumors about the devices. It was initially reported that the iPhone 18 Pro models would have fully under-screen Face ID, with only a front camera visible in the top-left corner of the screen. However, the latest rumors indicate that only one Face ID component...
ios 26 4 yellow

Here Are Apple's Release Notes for iOS 26.4

Wednesday March 18, 2026 11:56 am PDT by
Apple provided developers and public beta testers with the release candidate versions of iOS 26.4 and iPadOS 26.4, which means we're going to see a public launch as soon as next week. The RC versions of the software include Apple's official release notes, giving us final details on what's included in the update. Apple Music - Playlist Playground (beta) generates a playlist from your...
Apple Logo Sketch Feature

Apple Has Now Unveiled Eight New Products This Month

Tuesday March 17, 2026 9:25 am PDT by
Apple has unveiled a whopping eight new products so far this March, including an iPhone 17e, iPad Air models with the M4 chip, MacBook Air models with the M5 chip, MacBook Pro models with M5 Pro and M5 Max chips, an updated Studio Display, a higher-end Studio Display XDR, and now the AirPods Max 2 this week. iPhone 17e features the same overall design as the iPhone 16e, but it gains Apple's...

Top Rated Comments

Caliber26 Avatar
61 months ago
Me and my $.99/50GB iCloud storage plan feel very seen. 😊
Score: 5 Votes (Like | Disagree)
Caliber26 Avatar
61 months ago

Just wait till the pent up macbook pro m1x sales hit!!

to the moon~!!!!
That’s hardware. The $17.5B is for services.
Score: 4 Votes (Like | Disagree)
BigMcGuire Avatar
61 months ago
My family and I are enjoying Apple One Premier. I don't see this changing anytime soon.

Collectively we use 400GB of storage. (394GB as of this writing).
We all use Apple News - some more than others.
My wife and I are heavy users of Apple Fitness - especially in summer months here in California.
While we don't use Apple Arcade, another family member does.
All heavy users of Apple TV and Music.

<shrug>. Not bad for $29.95/mo.

Now.... I do wish Apple would bring iCloud into the modern age. OneDrive and Google Drive make iCloud look prehistoric but as those who uses Apple devices, iCloud has been working really well for us.
Score: 3 Votes (Like | Disagree)
entropys Avatar
61 months ago
Just wait until people are no longer free AppleTV+
Score: 2 Votes (Like | Disagree)
Klae17 Avatar
61 months ago

Well charging 15 percent and 30 percent like the mafia can easily give you this number!
Developers are welcome to go to android.
Score: 1 Votes (Like | Disagree)
61 months ago
It seems like Apple just keeps setting records each quarter.
Score: 1 Votes (Like | Disagree)