Apple Says Blix's Twice-Tossed Anti-Competitive Lawsuit Alleged 'False Conspiracy Theories' [Updated]

Apple has been fighting an antitrust lawsuit against Blix, the developer of BlueMail, an app that was removed from the App Store in June 2019 after violating Apple's ‌App Store‌ guidelines.

bluemail mac app store
Blix accused Apple of manipulating search results in its ‌App Store‌ to suppress third-party competition, and it also claimed that Apple had copied its patented messaging technology for the Sign In with Apple feature.

Blix had its lawsuit dismissed in December, but then refiled. Apple asked the judge to toss out the case, and the motion was granted, with the case being dismissed a second time on Friday. In a statement, Apple said that Blix had "alleged false conspiracy theories and anti-competitive claims," and that the judge's decision confirms that Apple has "consistently acted legally."

"Blix, a member of the Coalition for App Fairness and frequent complainer to press and regulators, alleged false conspiracy theories and anti-competitive claims against Apple. The court correctly rejected these claims and threw out Blix's case. This case demonstrates that Apple has consistently acted legally by introducing its own innovative products and features that promote competition."

According to the judge, Blix was unable to prove in court that Sign In with Apple restricted competition or that Apple's actions were harming competition.

Apple's current policy of requiring Sign In With Apple whenever any SSO product is offered permits new competitors and competition (including Blix) because it does not foreclose the use of other SSOs. Allowing competition is the opposite of unlawfully constraining competition, so, again, Blix has failed to state a claim.

Blix is one of several major developers that have joined the anti-Apple Coalition for App Fairness, a group that is against Apple's alleged anti-competitive policies and ‌App Store‌ fees. Other members include Spotify, Basecamp, Corellium, Epic Games, and Tile, all companies that have also had legal issues with Apple.

Update: In a statement, Blix said that it is disappointed by the court's decision.

Blix accurately described Apple’s monopoly power in mobile OS, and Apple chose not to contest that in court. At the same time, we are disappointed by the court's decision to somewhat signal that Apple can put sand in the gears to competitors and change its developer guidelines as it sees fit. This includes kicking BlueMail off the App Store for 8 months, stonewalling BlueMail for many weeks a year later and various other bullying tactics. These are facts that Apple did not refute in court.

We are glad that the fairness movement we’ve started for app developers to speak out the truth against Apple continues to gain momentum and we have high hopes that the Biden administration, the EU Commission, Australia and other countries will limit Apple's disproportionate power.

Blix will continue to fight for the fundamental and essential app developers’ rights and will stand firm in allowing fair and balanced competition. The digital markets would be much more innovative had Apple allowed for true competition. The ability to innovate by small businesses continues to be at stake.

Popular Stories

iPhone 17 Pro Blue Feature Tighter Crop

iPhone 17 Pro Launching in Three Months With These 12 New Features

Saturday June 14, 2025 5:45 pm PDT by
The iPhone 17 Pro and iPhone 17 Pro Max are three months away, and there are plenty of rumors about the devices. Below, we recap key changes rumored for the iPhone 17 Pro models as of June 2025:Aluminum frame: iPhone 17 Pro models are rumored to have an aluminum frame, whereas the iPhone 15 Pro and iPhone 16 Pro models have a titanium frame, and the iPhone X through iPhone 14 Pro have a...
iPadOS 26 App Windowing

Apple Explains Why iPads Don't Just Run macOS

Friday June 13, 2025 7:46 am PDT by
iPadOS 26 allows iPads to function much more like Macs, with a new app windowing system, a swipe-down menu bar at the top of the screen, and more. However, Apple has stopped short of allowing iPads to run macOS, and it has now explained why. In an interview this week with Swiss tech journalist Rafael Zeier, Apple's software engineering chief Craig Federighi said that iPadOS 26's new Mac-like ...
Logitech Logo Feature

Logitech Announces Two New Accessories for WWDC

Friday June 13, 2025 7:22 am PDT by
Alongside WWDC this week, Logitech announced notable new accessories for the iPad and Apple Vision Pro. The Logitech Muse is a spatially-tracked stylus developed for use with the Apple Vision Pro. Introduced during the WWDC 2025 keynote address, Muse is intended to support the next generation of spatial computing workflows enabled by visionOS 26. The device incorporates six degrees of...
iphone 16 pro models 1

17 Reasons to Wait for the iPhone 17

Thursday June 12, 2025 8:58 am PDT by
Apple's iPhone development roadmap runs several years into the future and the company is continually working with suppliers on several successive iPhone models simultaneously, which is why we often get rumored features months ahead of launch. The iPhone 17 series is no different, and we already have a good idea of what to expect from Apple's 2025 smartphone lineup. If you skipped the iPhone...
iOS 26 Feature

Apple Seeds Revised iOS 26 Developer Beta to Fix Battery Issue

Friday June 13, 2025 10:15 am PDT by
Apple today provided developers with a revised version of the first iOS 26 beta for testing purposes. The update is only available for the iPhone 15 and iPhone 16 models, so if you're running iOS 26 on an iPhone 14 or earlier, you won't see the revised beta. Registered developers can download the new beta software through the Settings app on each device. The revised beta addresses an...
Mac Studio Feature

Apple Begins Selling Refurbished Mac Studio With M4 Max and M3 Ultra Chips at a Discount

Thursday June 12, 2025 10:14 am PDT by
Apple today added Mac Studio models with M4 Max and M3 Ultra chips to its online certified refurbished store in the United States, Canada, Japan, Singapore, and many European countries, for the first time since they were released in March. As usual for refurbished Macs, prices are discounted by approximately 15% compared to the equivalent new models on Apple's online store. Note that Apple's ...
m4 macbook air pink

Apple Now Selling Refurbished M4 MacBook Air Models

Friday June 13, 2025 3:34 pm PDT by
Apple today added M4 MacBook Air models to its refurbished store in the United States, making the latest MacBook Air devices available at a discounted price for the first time since they launched earlier this year. Both 13-inch and 15-inch MacBook Air models are available, with Apple offering multiple capacities and configurations. The refurbished devices are discounted by approximately 15...

Top Rated Comments

Art Mark Avatar
51 months ago
Companies could try and make great products that people want or they can continue to pretend there is a monopoly at play. Pick which you direction you support.
Score: 13 Votes (Like | Disagree)
cmaier Avatar
51 months ago

How-best to circumvent Apple's Stranglehold on App Discovery is the #1 challenge most App Devs have !

That's at the core of the problem.

Apple's cut is secondary, except to the companies who are already a Household Name !

"App Discovery" App Stores would go a long ways towards Fixing the Problem !

Apple would NO longer be able to Control the Narrative.

Why we don't have those already, at least here in the States, is very puzzling to me.

Congress has clearly been asleep at the wheel.

Or perhaps, Apple has been greasing their RE-election pockets (to prevent action) !

ONE Prime Example is all it will take for the App Store to be Broken Up !

IMO, "Suppression of Third-Party App Innovation" will very-likely be the Catalyst for the Break Up.

Are there examples of that today that can proven in court ?

YES, absolutely YES !

Phil Schiller "may" soon become a sacrificial lamb !

To protect Cook & the Apple brand, that is.
“I can’t understand why my ****** app isn’t selling! It must be because of ‘app discovery!’ Damned Apple!”
Score: 8 Votes (Like | Disagree)
I7guy Avatar
51 months ago
So a app that isn't popular means that Apple is guilty of anti-competitive behavior? Seems they are attempting to weaponize the legal system.
Score: 6 Votes (Like | Disagree)
I7guy Avatar
51 months ago

[...]

Are there examples of that today that can proven in court ?

YES, absolutely YES !

[...]
What examples would those be?
Score: 6 Votes (Like | Disagree)
thenewperson Avatar
51 months ago

I'm missing something here. If I want to build my own SSO method and make it the exclusive option for my App, and Apple says no, you have to also include SIWA along side it, even if I don't want that...how exactly is that not anti-competitive behavior?
If you build your own method Apple doesn't require you to add SIWA. It's when you use a 3rd party one.

However, I'm a bit at a loss how even forcing SIWA on every app is anti-competitive if they aren't taking away the ability to use yours still.
Score: 6 Votes (Like | Disagree)
I7guy Avatar
51 months ago
"Blix accused Apple of manipulating search results in its App Store to suppress third-party competition," = "not popular"
Score: 5 Votes (Like | Disagree)