Apple in Talks With NFL for Sunday Ticket Streaming

Apple is interested in streaming rights for the National Football League's "Sunday Ticket" package, reports The Information. Apple has had discussions with NFL executives, but the NFL is also speaking with TV networks and other tech firms as well.

nfl sunday ticket
Sunday Ticket streaming content currently airs on DirecTV, but it is up for auction and should Apple acquire the rights, out-of-market fans will be able to watch non-prime time games from all 32 NFL teams on Apple TV+.

DirecTV pays somewhere around $1.5 billion to broadcast the Sunday Ticket games, but its deal with the NFL expires in 2022, paving the way for other networks to bid on the package. The NFL is looking to get more money when establishing a new deal.

ESPN parent company Disney is said to be interested in acquiring the rights for the ESPN streaming service, and according to The Information, Apple is not seen as a serious contender for the rights because it has been reluctant to invest money in entertainment programming.

That said, Apple has an ongoing relationship with the National Football League, and in 2020, hired James DeLorenzo to run a sports division for ‌Apple TV+‌. DeLorenzo previously negotiated Amazon's deal with the NFL to stream live games.

Apple previously held talks with the Pac-12 conference about live streaming college sports, but nothing ever came of those talks and there continues to be little sports-related content on ‌Apple TV+‌.

Acquiring the rights to the NFL's Sunday Ticket package would draw a wider audience to ‌Apple TV+‌, appealing to those who live away from their favorite football teams.

Top Rated Comments

dba415 Avatar
7 months ago
The NFL sucks with their exclusive deals. How they ruined ESPN NFL 2K by signing the exclusive deal with Madden will always anger me
Score: 14 Votes (Like | Disagree)
blairh Avatar
7 months ago
Remove it from Direct TV. Needs to be on a streaming service.
Score: 10 Votes (Like | Disagree)
CWallace Avatar
7 months ago
I expect Disney (ESPN) and Amazon to bid hard for this, so Apple might feel that if the "going price" is, say, $3 billion it might not be worth it compared to spending that $3 billion on additional original programming.
Score: 9 Votes (Like | Disagree)
lsutigerfan1976 Avatar
7 months ago
Honestly. All I care about is NFL redzone. I could do without anything else. Just let me subscribe to Redzone.
Score: 9 Votes (Like | Disagree)
icwhatudidthere Avatar
7 months ago
This may be turn out to be unfounded but I really hope we don't see price increases to add sports.
Score: 5 Votes (Like | Disagree)
LarrySW Avatar
7 months ago
Smart use of what would be basically pocket change for Apple.
Score: 4 Votes (Like | Disagree)

Related Stories

mlb banner

Apple Reportedly Looking to Broadcast Major League Baseball Games Next Season

Monday January 10, 2022 2:18 pm PST by
Apple has entered into discussions with Major League Baseball about a potential deal that would see the company broadcasting MLB games next season, reports The New York Post. The talks are described as "substantial" and "serious," and a deal would provide Apple with a way to establish Apple TV+ as a destination for sports content. At the current time, Apple TV+ offers TV shows and movies,...
nfl

Apple 'Ready to Spend Billions' on Live Sports Content Over Next Four Years

Friday January 14, 2022 3:52 am PST by
Apple is on an "aggressive hunt" for potential deals that would allow it to broadcast live sports content on its TV+ streaming service as part of a wider effort to boost subscription numbers, according to a new report from investment firm Wedbush. In a new investor note, seen by MacRumors, Wedbush analyst Dan Ives said he regards Apple's decision not to acquire a movie studio yet as a clear...
maxresdefault

Humorous New Ad Highlights Apple TV+'s Biggest Stars… Except Jon Hamm

Friday January 21, 2022 11:23 am PST by
Apple TV+ today shared a humorous new ad called "Everyone but Jon Hamm" that is set to air during NFL playoff games this weekend, according to Adweek. In the ad, actor Jon Hamm sits in a lavish home and scrolls through Apple TV+ while humorously complaining about how Apple's original TV shows and films feature numerous big-name celebrities, except for himself. Hamm refers to many stars...
samsung gaming hub

CES 2022: Samsung Gets Into NFTs and Gaming With Latest TVs

Monday January 3, 2022 10:34 am PST by
Samsung today introduced a number of new features that are coming to its 2022 TV sets, including a new Gaming Hub that will allow Samsung Smart TVs to compete with built-in services like Apple Arcade as well as various consoles. The Samsung Gaming Hub is a new Tizen-powered "discovery platform" that's meant to allow Samsung TV owners to play console-quality games through integration with...
apple tv plus banner

Apple TV+ Coming to Comcast and Sky Devices [Updated]

Thursday October 28, 2021 6:13 am PDT by
Apple TV+ will be coming to Comcast devices, expanding the range of devices that Apple's streaming service is available on and expanding its audience to even more customers, Comcast's CEO announced today during the company's earnings call. The news was broken by Comcast CEO Brian Roberts, who said during the company's quarterly earnings call that Apple and Comcast have agreed on a deal that...
apple tv plus banner

Apple TV+ App Now Rolling Out to Sky Q and Sky Glass TVs

Tuesday December 14, 2021 7:44 am PST by
The Apple TV+ app is now rolling out to Sky Q and Sky Glass TV devices, following a deal between Apple and Comcast earlier this year. Users of the Sky Q set-top box and the new Sky Glass TV will see the Apple TV+ automatically appear on their device, but it is possible to expedite the installation if it has not yet occurred by navigating to Settings, System Management, Resets & Updates, and...
apple tv plus banner

Apple TV+ Expected to Reach 36 Million Subscribers By 2026, Far Short of Rivals

Wednesday October 13, 2021 4:56 am PDT by
Apple's TV+ digital streaming service is expected to have a total of 36 million subscribers by the end of 2026, according to research firm Digital TV Research (via The Hollywood Reporter). According to the research, Disney's wildly successful streaming service will overtake Netflix and reach 284.2 million subscribers by 2026. Netflix by comparison is expected to hit 270.7 million subscribers ...
Apple TV Stick vs Box Feature

Apple Abandoned Low-Cost TV Dongle Plans, but Looking to Double New Apple TV+ Content Rate in 2022

Friday September 10, 2021 7:37 am PDT by
Apple has abandoned its plans for a low-cost Apple TV dongle and is set to significantly accelerate and expand the output of new content on Apple TV+ next year, according to The Information. Sources said to be familiar with Apple's plans speaking to The Information have apparently revealed many of the company's internal discussions and attitudes around Apple TV+ in detail. The company...

Popular Stories

Upcoming Products 2022 Feature

Gurman: Apple Preparing 'Widest Array of New Hardware Products in Its History' for Fall

Sunday January 23, 2022 10:32 am PST by
Apple is working on a number of new products that are set to launch this fall, and Bloomberg's Mark Gurman says that it will be "the widest array" of new devices that Apple has introduced in its history. In his latest "Power On" newsletter, Gurman explains that Apple is working on four new flagship iPhones (iPhone 14, iPhone 14 Max, iPhone 14 Pro, and iPhone 14 Pro Max), an updated low-end Ma...
macbook pro 14 16 2021

Three Months After Launch, Apple Still Struggling to Meet Demand for Redesigned 14-Inch and 16-Inch MacBook Pro

Monday January 24, 2022 7:12 am PST by
Three months after their launch, the 14-inch and 16-inch MacBook Pros continue to experience high demand and seemingly short supply, with shipping dates for both models stretching into multiple weeks in several of Apple's key markets. In the United States, the baseline 14-inch MacBook Pro with the M1 Pro chip is estimated to ship in three to four weeks, promising an arrival by at least...
General Dropbox Feature

macOS 12.3 Will Include Cloud Storage Changes Affecting Dropbox and OneDrive

Tuesday January 25, 2022 3:31 pm PST by
Dropbox today announced that users who update to macOS 12.3 once that software version becomes available may temporarily encounter issues with opening online-only files in some third-party apps on their Mac. In a support document and an email to customers, Dropbox said it is actively working on full support for online-only files on macOS 12.3 and will begin rolling out an updated version of...
Questionable Design Decisions

Apple's Most Questionable Design Decisions in Recent Memory

Sunday January 23, 2022 2:59 am PST by
Apple has always emphasized the depth of thought that goes into the design of its products. In the foreword to Designed by Apple in California, a photo book released by the company in 2016, Jony Ive explains how Apple strives "to define objects that appear effortless" and "so simple, coherent and inevitable that there could be no rational alternative." But every once in a while even Apple...
Apple Watch Red Yellow Green Feature 1

Apple Launches Black Unity Braided Solo Loop With 'Unity Lights' Watch Face

Wednesday January 26, 2022 6:05 am PST by
Apple today announced the Black Unity Braided Solo Loop for the Apple Watch, as well as a new downloadable watch face, to celebrate Black History Month. Following the launch of the limited edition Black Unity Apple Watch Series 6 and Sport Band in 2021, Apple today launched the Black Unity Braided Solo Loop as part of its celebrations for Black History Month this year.Apple is launching a...
att gigabit internet

AT&T Bringing $180/Month 5-Gigabit Internet to 70 Cities

Monday January 24, 2022 9:20 am PST by
AT&T today announced the launch of upgraded AT&T Fiber plans, which support speeds of up to 5 Gigabits for some customers. There are two separate plans, one "2 GIG" plan and one "5 GIG" plan, available to new and existing AT&T Fiber subscribers. According to AT&T, the new plans are available to nearly 5.2 million customers across 70 metro areas including Los Angeles, Atlanta, Chicago, San...
intel vs m1 max chip purple

Benchmarks Confirm Intel's Latest Core i9 Chip Outperforms Apple's M1 Max With Several Caveats

Wednesday January 26, 2022 8:56 am PST by
Benchmark results have started to surface for MSI's new GE76 Raider, one of the first laptops to be powered by Intel's new 12th-generation Core i9 processor. Intel previously said that its new high-end Core i9 processor is faster than Apple's M1 Max chip in the 16-inch MacBook Pro and, as noted by Macworld, early Geekbench 5 results do appear to confirm this claim, but there are several...
ios 15

Apple Releases iOS 15.3 and iPadOS 15.3 With Fix for Safari Bug That Leaks Browsing Activity

Wednesday January 26, 2022 10:00 am PST by
Apple today released iOS 15.3 and iPadOS 15.3, the third major updates to the iOS and iPadOS 15 operating systems that were released in September 2021. iOS and iPadOS 15.3 come almost two weeks after the release of iOS and iPadOS 15.2.1, minor bug fix updates. The iOS 15.3 and iPadOS 15.3 updates can be downloaded for free and the software is available on all eligible devices over-the-air in ...