Apple in Talks With NFL for Sunday Ticket Streaming

Apple is interested in streaming rights for the National Football League's "Sunday Ticket" package, reports The Information. Apple has had discussions with NFL executives, but the NFL is also speaking with TV networks and other tech firms as well.

nfl sunday ticket
Sunday Ticket streaming content currently airs on DirecTV, but it is up for auction and should Apple acquire the rights, out-of-market fans will be able to watch non-prime time games from all 32 NFL teams on Apple TV+.

DirecTV pays somewhere around $1.5 billion to broadcast the Sunday Ticket games, but its deal with the NFL expires in 2022, paving the way for other networks to bid on the package. The NFL is looking to get more money when establishing a new deal.

ESPN parent company Disney is said to be interested in acquiring the rights for the ESPN streaming service, and according to The Information, Apple is not seen as a serious contender for the rights because it has been reluctant to invest money in entertainment programming.

That said, Apple has an ongoing relationship with the National Football League, and in 2020, hired James DeLorenzo to run a sports division for ‌Apple TV+‌. DeLorenzo previously negotiated Amazon's deal with the NFL to stream live games.

Apple previously held talks with the Pac-12 conference about live streaming college sports, but nothing ever came of those talks and there continues to be little sports-related content on ‌Apple TV+‌.

Acquiring the rights to the NFL's Sunday Ticket package would draw a wider audience to ‌Apple TV+‌, appealing to those who live away from their favorite football teams.

Top Rated Comments

dba415 Avatar
11 months ago
The NFL sucks with their exclusive deals. How they ruined ESPN NFL 2K by signing the exclusive deal with Madden will always anger me
Score: 14 Votes (Like | Disagree)
blairh Avatar
11 months ago
Remove it from Direct TV. Needs to be on a streaming service.
Score: 10 Votes (Like | Disagree)
CWallace Avatar
11 months ago
I expect Disney (ESPN) and Amazon to bid hard for this, so Apple might feel that if the "going price" is, say, $3 billion it might not be worth it compared to spending that $3 billion on additional original programming.
Score: 9 Votes (Like | Disagree)
lsutigerfan1976 Avatar
11 months ago
Honestly. All I care about is NFL redzone. I could do without anything else. Just let me subscribe to Redzone.
Score: 9 Votes (Like | Disagree)
icwhatudidthere Avatar
11 months ago
This may be turn out to be unfounded but I really hope we don't see price increases to add sports.
Score: 5 Votes (Like | Disagree)
LarrySW Avatar
11 months ago
Smart use of what would be basically pocket change for Apple.
Score: 4 Votes (Like | Disagree)

Related Stories

AppleTVplus philips

Apple TV App Comes to Philips MediaSuite Hotel Room TVs

Friday March 25, 2022 3:45 am PDT by
Apple's official TV app is now available to hotel guests whose rooms come with a Philips MediaSuite hospitality television set. PPDS, the global provider of Philips TV products for the hospitality market, has partnered with Apple to bring the TV app to Philips MediaSuite installed hotels, where guests can now gain access to their Apple TV+ subscription when away from home. With the Apple ...
apple tv 4k design green

Deals: Get the 32GB Apple TV 4K for $159.99 ($19 Off)

Monday January 31, 2022 7:23 am PST by
Amazon is offering the 2021 32GB Apple TV 4K for $159.99, down from $179.00. This discount will be seen after a $10 coupon is automatically applied at the checkout screen. Note: MacRumors is an affiliate partner with Amazon. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running. Today's sale is about $10 off from the all-time low...
microsoft purchases Activision

Microsoft to Acquire Game Studio Activision Blizzard for $68.7 Billion

Tuesday January 18, 2022 6:18 am PST by
Microsoft today announced that it will purchase the game studio Activision Blizzard, the maker of hit games such as Call of Duty, Candy Crush, World of Warcraft, and more, for almost $70 billion. Microsoft says this purchase will help it "bring the joy and community of gaming to everyone, across every device." The seismic purchase for Microsoft will see several of Activision's games move to...
apple tv plus up next website

Apple TV+ Website Gains Up Next Queue

Wednesday March 23, 2022 1:20 pm PDT by
Apple has updated its dedicated Apple TV+ website with an Up Next queue for shows, making it easier to keep track of and watch Apple TV+ content on the web. The Up Next queue is a new addition to the Apple TV+ website, introduced earlier this week, according to 9to5Mac. Prior to now, the Apple TV+ website had an option for adding a show to the Up Next queue, but the Up Next queue did not...
apple tv plus banner

Apple TV+ Coming to Comcast and Sky Devices [Updated]

Thursday October 28, 2021 6:13 am PDT by
Apple TV+ will be coming to Comcast devices, expanding the range of devices that Apple's streaming service is available on and expanding its audience to even more customers, Comcast's CEO announced today during the company's earnings call. The news was broken by Comcast CEO Brian Roberts, who said during the company's quarterly earnings call that Apple and Comcast have agreed on a deal that...
nfl

Apple 'Ready to Spend Billions' on Live Sports Content Over Next Four Years

Friday January 14, 2022 3:52 am PST by
Apple is on an "aggressive hunt" for potential deals that would allow it to broadcast live sports content on its TV+ streaming service as part of a wider effort to boost subscription numbers, according to a new report from investment firm Wedbush. In a new investor note, seen by MacRumors, Wedbush analyst Dan Ives said he regards Apple's decision not to acquire a movie studio yet as a clear...
apple tv plus banner

Apple TV+ App Now Rolling Out to Sky Q and Sky Glass TVs

Tuesday December 14, 2021 7:44 am PST by
The Apple TV+ app is now rolling out to Sky Q and Sky Glass TV devices, following a deal between Apple and Comcast earlier this year. Users of the Sky Q set-top box and the new Sky Glass TV will see the Apple TV+ automatically appear on their device, but it is possible to expedite the installation if it has not yet occurred by navigating to Settings, System Management, Resets & Updates, and...
apple tv plus banner

Apple TV+ Subscribers Who Join for Major Releases Like 'Greyhound' Don't Stick Around

Monday January 31, 2022 1:26 pm PST by
The release of popular Tom Hanks movie "Greyhound" saw a major jump in Apple TV+ subscribers when it launched, but most of those subscribers did not stick around, according to data compiled by subscriber measurement service Antenna and shared by The Wall Street Journal. Apple TV+ saw around 60,000 sign-ups when Greyhound was released on July 10, 2020, with that number not counting those who...

Popular Stories

apple ar headset concept 1

Apple's Headset Said to Feature 14 Cameras Enabling Lifelike Avatars, Jony Ive Has Remained Involved With Design

Friday May 20, 2022 6:50 am PDT by
Earlier this week, The Information's Wayne Ma outlined struggles that Apple has faced during the development of its long-rumored AR/VR headset. Now, in a follow-up report, he has shared several additional details about the wearable device. Apple headset render created by Ian Zelbo based on The Information reporting For starters, one of the headset's marquee features is said to be lifelike...
anker 563 dock ports

Anker's Latest USB-C Docking Station Brings Triple-Display Support to M1 Macs

Wednesday May 18, 2022 7:06 am PDT by
While Apple's early M1-based Macs can only officially support a single external display, there are ways around the limitation. Anker is launching a new 10-in-1 USB-C docking station today which delivers just that. The Anker 563 USB-C dock includes two HDMI ports and a DisplayPort port, and it leverages DisplayLink to carry multiple video signals over a single connection. Given that this hub...
apple data auction iphone privacy ad

Apple Highlights iPhone's Latest Privacy Features in New 'Data Auction' Ad

Wednesday May 18, 2022 9:00 am PDT by
Apple today shared a new ad highlighting iPhone privacy features like App Tracking Transparency and Mail Privacy Protection that are designed to give users more transparency and control when it comes to their personal data being collected. The ad revolves around a young woman named Ellie who discovers that her personal data is being sold at an auction house, with bids being placed on her...
Prosser Series 8 3

Apple Watch Series 8 Rumored to Feature New Design With Flat Display

Wednesday May 18, 2022 6:21 am PDT by
The Apple Watch Series 8 could feature an all-new design with a flat display, according to the leaker known as "ShrimpApplePro." In his latest video on the YouTube channel Front Page Tech, Jon Prosser highlighted information from ShrimpApplePro that suggests the Apple Watch Series 8 could feature a flat display in what seems to be a design originally rumored for the Apple Watch Series 7. ...
sony headphones 1

Sony's New WH-1000XM5 Headphones vs. Apple's AirPods Max

Friday May 20, 2022 12:18 pm PDT by
Sony this week came out with an updated version of its popular over-ear noise canceling headphones, so we picked up a pair to compare them to the AirPods Max to see which headphones are better and whether it's worth buying the $400 WH-1000XM5 from Sony over Apple's $549 AirPods Max. Subscribe to the MacRumors YouTube channel for more videos. First of all, the AirPods Max win out when it comes ...
iPhone 14 Purple Lineup Feature

Will the iPhone 14 Be a Disappointment?

Saturday May 21, 2022 9:00 am PDT by
With around four months to go before Apple is expected to unveil the iPhone 14 lineup, the overwhelming majority of rumors related to the new devices so far have focused on the iPhone 14 Pro, rather than the standard iPhone 14 – leading to questions about how different the iPhone 14 will actually be from its predecessor, the iPhone 13. The iPhone 14 Pro and iPhone 14 Pro Max are expected...
apple ar headset concept 2

Apple's AR/VR Headset Nearing Completion as Board Gets Demo

Thursday May 19, 2022 9:52 am PDT by
Apple last week demonstrated its upcoming AR/VR headset to Apple board members, indicating that the device is in an advanced stage of development and could see a debut in the not too distant future, reports Bloomberg. Apple has also ramped up development of the software that runs on the headset, with that software expected to be called "RealityOS," or rOS for short. Render via designer Ian ...