Apple in Talks With NFL for Sunday Ticket Streaming

Apple is interested in streaming rights for the National Football League's "Sunday Ticket" package, reports The Information. Apple has had discussions with NFL executives, but the NFL is also speaking with TV networks and other tech firms as well.

nfl sunday ticket
Sunday Ticket streaming content currently airs on DirecTV, but it is up for auction and should Apple acquire the rights, out-of-market fans will be able to watch non-prime time games from all 32 NFL teams on Apple TV+.

DirecTV pays somewhere around $1.5 billion to broadcast the Sunday Ticket games, but its deal with the NFL expires in 2022, paving the way for other networks to bid on the package. The NFL is looking to get more money when establishing a new deal.

ESPN parent company Disney is said to be interested in acquiring the rights for the ESPN streaming service, and according to The Information, Apple is not seen as a serious contender for the rights because it has been reluctant to invest money in entertainment programming.

That said, Apple has an ongoing relationship with the National Football League, and in 2020, hired James DeLorenzo to run a sports division for ‌Apple TV+‌. DeLorenzo previously negotiated Amazon's deal with the NFL to stream live games.

Apple previously held talks with the Pac-12 conference about live streaming college sports, but nothing ever came of those talks and there continues to be little sports-related content on ‌Apple TV+‌.

Acquiring the rights to the NFL's Sunday Ticket package would draw a wider audience to ‌Apple TV+‌, appealing to those who live away from their favorite football teams.

Top Rated Comments

dba415 Avatar
3 weeks ago
The NFL sucks with their exclusive deals. How they ruined ESPN NFL 2K by signing the exclusive deal with Madden will always anger me
Score: 14 Votes (Like | Disagree)
blairh Avatar
3 weeks ago
Remove it from Direct TV. Needs to be on a streaming service.
Score: 10 Votes (Like | Disagree)
CWallace Avatar
3 weeks ago
I expect Disney (ESPN) and Amazon to bid hard for this, so Apple might feel that if the "going price" is, say, $3 billion it might not be worth it compared to spending that $3 billion on additional original programming.
Score: 9 Votes (Like | Disagree)
lsutigerfan1976 Avatar
3 weeks ago
Honestly. All I care about is NFL redzone. I could do without anything else. Just let me subscribe to Redzone.
Score: 9 Votes (Like | Disagree)
icwhatudidthere Avatar
3 weeks ago
This may be turn out to be unfounded but I really hope we don't see price increases to add sports.
Score: 5 Votes (Like | Disagree)
LarrySW Avatar
3 weeks ago
Smart use of what would be basically pocket change for Apple.
Score: 4 Votes (Like | Disagree)

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