Apple's New 'In the Dark' iPhone 12 Pro Ad Highlights Night Mode
Apple today shared a new "In the Dark" ad focusing on the Night mode feature that's available in the iPhone 12, 12 mini, 12 Pro, and 12 Pro Max.
The spot focuses on night mode selfies, showing a man taking photos of himself in various low lighting situations. "Now you can take amazing selfies in the dark," reads the tagline of video, which also uses the song "In The Dark" by YG.
Night mode was first introduced with the iPhone 11, but it was previously limited to the rear-facing camera. With the launch of the iPhone 12 lineup, Apple expanded Night mode to the front-facing camera and added a feature for taking Portrait mode shots in the dark.
Apple earlier today shared another new ad spot titled "Haystack," which focuses on locating a lost iPhone using the Apple Watch.
Popular Stories
Apple has added a new "iPhone Handoff" feature to iOS 27 that will allow you to switch between two iPhones while using the same phone number on each device.
This functionality was briefly mentioned during the WWDC 2026 keynote in June, on a slide that listed hundreds of new features coming in iOS 27 and corresponding software updates, but Apple never shared any further details at the time.
...
Less than a week before Apple debuts new iPhone 18 Pro models, research firm TrendForce has estimated the prices of the devices based on the latest hardware cost environment.
TrendForce's price estimates compared to last year's models look like this:
Model
Starting Price
Model
Starting Price
Change
iPhone 17 Pro
$1,099
iPhone 18 Pro
$...
Ahead of Apple's event on Wednesday, September 9, where it is expected to unveil its first-ever foldable iPhone, Taiwanese research firm TrendForce today outlined the device's estimated price range, features, and some other key details.
In the U.S., TrendForce estimated that the foldable iPhone will have a starting price of $2,099 to $2,299 and said the highest-end configurations could...
