Apple's Online Store in India Drives Significant Shipment Growth in Q1 2021
Apple enjoyed a "significant increase" in shipments in India in the first quarter of 2021, according to Canalys, suggesting the opening of its online store in the country late last year has been reaping rewards for the company (via DigiTimes).
Launched in September 2020, Apple's Indian online store offers a full range of Apple products and accessories with shopping assistance from Apple Specialists, EDU pricing for students, free no-contact delivery, financing options, a trade-in program for iPhone sales, and more.
Driven largely by traffic to the store that led to subsequent purchases, Apple became the fifth largest computer brand in India in Q1, with shipments of desktops, notebooks, tablets, and workstations combined reaching 208,000 units.
Research firm IDC's figures also indicate Apple's computer shipments in India (excluding tablets) grew 335.5% year-on-year in the first quarter and only lagged behind Asustek's by around 2,000 units. Apple and Asustek were tied for fifth place in IDC's rankings for computer brands in India in the quarter.
In a January earnings call, Apple CEO Tim Cook said that its India online store had received a "tremendous" response since opening, and that it had doubled Apple's smartphone share in the country to 4% in the December quarter. Cook said that as a result of the success, Apple was bringing forward plans to launch brick-and-mortar retail stores in the country.
Popular Stories
Apple has announced it will be holding a special event on Tuesday, May 7 at 7 a.m. Pacific Time (10 a.m. Eastern Time), with a live stream to be available on Apple.com and on YouTube as usual. The event invitation has a tagline of "Let Loose" and shows an artistic render of an Apple Pencil, suggesting that iPads will be a focus of the event. Subscribe to the MacRumors YouTube channel for more ...
Apple today released several open source large language models (LLMs) that are designed to run on-device rather than through cloud servers. Called OpenELM (Open-source Efficient Language Models), the LLMs are available on the Hugging Face Hub, a community for sharing AI code. As outlined in a white paper [PDF], there are eight total OpenELM models, four of which were pre-trained using the...
Apple has dropped the number of Vision Pro units that it plans to ship in 2024, going from an expected 700 to 800k units to just 400k to 450k units, according to Apple analyst Ming-Chi Kuo. Orders have been scaled back before the Vision Pro has launched in markets outside of the United States, which Kuo says is a sign that demand in the U.S. has "fallen sharply beyond expectations." As a...
Apple is finally planning a Calculator app for the iPad, over 14 years after launching the device, according to a source familiar with the matter. iPadOS 18 will include a built-in Calculator app for all iPad models that are compatible with the software update, which is expected to be unveiled during the opening keynote of Apple's annual developers conference WWDC on June 10. AppleInsider...
Apple is set to unveil iOS 18 during its WWDC keynote on June 10, so the software update is a little over six weeks away from being announced. Below, we recap rumored features and changes planned for the iPhone with iOS 18. iOS 18 will reportedly be the "biggest" update in the iPhone's history, with new ChatGPT-inspired generative AI features, a more customizable Home Screen, and much more....
Top Rated Comments
India is a huge market. It alone would propel that 3% upwards to 4 or 5%.
we’ll see if it’s reality but iPhone a couple of points on iPhone revenue is huge.
If their mid ranger editions could match the prices of OPO Flagship version, then there will be huge shift in user base to iPhones(which Apple may not do) . Hence their growth in terms of market share will be very very slow but in terms of growth percentage it will be very impressive
.iPhone 11 price was the perfect one.
Right now my iPhone 12 Pro Max 512 costs $2100 in India.
Provide after sales support similar to that of US.
Open offline stores in metropolitan cities.
Introduce Apple backed monthly payments for buying hardware. (Current plans charge high interest on top of already premium price)
Make services (tv+, news, etc..) available in multiple Indian languages.
There are at a minimum 100 million Indians who can easily afford Apple devices (Still very low estimate). They need to see the value what Apple brings.