Apple Executive Says Users Who Want App Sideloading Already Have That Option With Other Platforms - MacRumors
Skip to Content

Apple Executive Says Users Who Want App Sideloading Already Have That Option With Other Platforms

Apple earlier today published a detailed report outlining in blatant terms the negative impact that sideloading would have on the iPhone and iPad, specifically calling out the impacts it would have on user privacy and security. Now, the company is continuing its PR push, with an executive noting in an interview that users who wish to sideload apps already have that option thanks to other platforms.

iPhone 12 v Android 2020
Speaking to Fast Company, Apple's head of user privacy, Erik Neuenschwander, said that opening the doors to sideloading apps on iPhone and ‌iPad‌, which would enable users to download apps from the web and other app marketplaces besides Apple's App Store, could lead users to be "tricked or duped" into "some dark alley."

The executive, who made an appearance at the company's developer conference last year, ultimately said that iOS is not the platform for users who wish to sideload apps, suggesting that those users might want to consider other platforms.

"Sideloading in this case is actually eliminating choice," he says. "Users who want that direct access to applications without any kind of review have sideloading today on other platforms. The iOS platform is the one where users understand that they can't be tricked or duped into some dark alley or side road where they're going to end up with a sideloaded app, even if they didn't intend to."

Currently, apps must go through Apple's rigorous ‌App Store‌ review process, but if sideloading was allowed, apps would be able to bypass the review process. Neuenschwander also said that sideloading apps would leave the user vulnerable to viruses, malware, and more.

"Today, we have our technical defenses, we have our policy defenses, and then we still have the user's own smarts," Neuenschwander says, referring to Apple's App Store processes. Sideloading would negate those defenses, he contends.

"Even users who intend—they've consciously thought themselves that they are only going to download apps from the App Store—well, the attackers know this, so they're going to try to convince that user that they're downloading an app from the App Store even when that's not happening," Neuenschwander says. "Really, you have to think very creatively, very expansively as an attacker would trying to go after so many users with such rich data on their device. And so users will be attacked regardless of whether or not they intend to navigate app stores other than Apple's."

Unlike the tightly controlled nature of the iPhone and ‌iPad‌, users are able to download and run apps from places other than the ‌App Store‌ on macOS. Neuenschwander attempted to draw a clear distinction between iOS and macOS, pointing out that the iPhone is a device that users have all the time, carrying personal information such as their location. He noted that the data on iPhone is "more enticing" to a potential attacker compared to information on the Mac.

"It's the device you carry around with you," Neuenschwander notes. "So it knows your location. And therefore somebody who could attack that would get pattern-of-life details about you. It has a microphone, and therefore that's a microphone that could be around you much more than your Mac's microphone is likely to be. So the kind of sensitive data [on the iPhone] is more enticing to an attacker."

Neuenschwander went on to explain the difference in usage between the iPhone and Mac. According to Neuenschwander, users on Mac tend to only download a few applications needed for their job and not explore other applications. On the contrary, iPhone users are downloading apps continuously, making sideloading more dangerous, according to the executive.

But that's not all. "The pattern of use of the Mac—just the style, how people use that platform—tends to be that they get a few applications that they use to do their job or their hobby, and then it kind of reaches a steady state," Neuenschwander explains. "But what we've all seen is that mobile platforms, including iPhone, are ones where users are downloading apps on a continuing basis. And that gives an attacker more opportunities to get in and get at that user. So the threat on the iOS side is much higher than the threat on the Mac side."

Craig Federighi, Apple's software chief overseeing the development of iOS and macOS, said during his testimony for the Epic Games trail that the level of malware on the Mac is at an unacceptable level, possibly warning that similar levels of malware could make its way to the iPhone if sideloading was enabled.

Popular Stories

app store monthly sub commitment

Apple Introduces App Store Monthly Subscriptions With 12-Month Commitment

Monday April 27, 2026 12:52 pm PDT by
Apple today announced the launch of a new subscription option for App Store developers: monthly subscriptions with a 12-month commitment. The new option allows developers to offer subscribers discounted pricing typically associated with an annual subscription but paid on a monthly basis to keep payments more affordable. This new payment option allows you to offer subscribers more affordable...
app store blue banner epic 1

Epic Games Wins Reversal of Stay in App Store Fee Legal Battle

Wednesday April 29, 2026 5:05 am PDT by
Apple will not be able to delay a district court battle over fee calculations while it waits to hear whether the U.S. Supreme Court will weigh in on the latest developments in its long-running dispute with Epic Games. On Tuesday, the Ninth Circuit Court of Appeals reversed an earlier decision letting Apple keep its current zero-fee link-out commission structure in place while it appeals to...
app store blue banner epic 1

Apple Asks Supreme Court to Pause Epic Games Case Ahead of App Store Fee Ruling

Monday May 4, 2026 4:08 pm PDT by
Apple today filed an emergency application with the Supreme Court, asking for a stay on App Store fee calculations while it waits to hear whether the Supreme Court will weigh in on the latest developments in its legal battle with Epic Games. Apple argues that without a stay, it will face irreparable harm. Apple says it will have to litigate the fundamentals of its business model with the...

Top Rated Comments

fenderbass146 Avatar
64 months ago
Yup… been there done that, once I got past my customizing and stealing apps phase the appeal of Android died. I’ll stick with my stable and more secure iOS devices.
Score: 107 Votes (Like | Disagree)
64 months ago
I don't want my iPhone any less secure than it already is. For the tiny sliver of the iPhone user base that feels side loading is important to them, Android is there for you to use.
Score: 67 Votes (Like | Disagree)
Your Royal Highness Avatar
64 months ago
Such bs macOS has been doing fine for years. This is just fear mongering to protect their billion dollar cash cow.
Score: 57 Votes (Like | Disagree)
64 months ago
I agree with him. If you’re willing to trade security for flexibility, than Android is more for you.

I don’t want Apple to make The iPhone worse to please a noisy minority. And especially not to get the CEO Of Epic another Lamborghini.
Score: 47 Votes (Like | Disagree)
64 months ago
I honestly don’t understand the problem. Why not simply allow sideloading apps if enabled in System settings buried under several popups and warnings about possible consequences when enabling that option? Most people would probably leave the sideloading option disabled and the other ones probably know what they are doing and accept possible consequences or privacy violations.
Score: 36 Votes (Like | Disagree)
cmcbhi Avatar
64 months ago
But, I agree.
If you want to side load, Android is there for you.
Don't let the door hit you.........well, you know.
Score: 35 Votes (Like | Disagree)