Apple Executive Says Users Who Want App Sideloading Already Have That Option With Other Platforms

Apple earlier today published a detailed report outlining in blatant terms the negative impact that sideloading would have on the iPhone and iPad, specifically calling out the impacts it would have on user privacy and security. Now, the company is continuing its PR push, with an executive noting in an interview that users who wish to sideload apps already have that option thanks to other platforms.

iPhone 12 v Android 2020
Speaking to Fast Company, Apple's head of user privacy, Erik Neuenschwander, said that opening the doors to sideloading apps on ‌iPhone‌ and ‌iPad‌, which would enable users to download apps from the web and other app marketplaces besides Apple's App Store, could lead users to be "tricked or duped" into "some dark alley."

The executive, who made an appearance at the company's developer conference last year, ultimately said that iOS is not the platform for users who wish to sideload apps, suggesting that those users might want to consider other platforms.

"Sideloading in this case is actually eliminating choice," he says. "Users who want that direct access to applications without any kind of review have sideloading today on other platforms. The iOS platform is the one where users understand that they can't be tricked or duped into some dark alley or side road where they're going to end up with a sideloaded app, even if they didn't intend to."

Currently, apps must go through Apple's rigorous ‌App Store‌ review process, but if sideloading was allowed, apps would be able to bypass the review process. Neuenschwander also said that sideloading apps would leave the user vulnerable to viruses, malware, and more.

"Today, we have our technical defenses, we have our policy defenses, and then we still have the user's own smarts," Neuenschwander says, referring to Apple's App Store processes. Sideloading would negate those defenses, he contends.

"Even users who intend—they've consciously thought themselves that they are only going to download apps from the App Store—well, the attackers know this, so they're going to try to convince that user that they're downloading an app from the App Store even when that's not happening," Neuenschwander says. "Really, you have to think very creatively, very expansively as an attacker would trying to go after so many users with such rich data on their device. And so users will be attacked regardless of whether or not they intend to navigate app stores other than Apple's."

Unlike the tightly controlled nature of the ‌iPhone‌ and ‌iPad‌, users are able to download and run apps from places other than the ‌App Store‌ on macOS. Neuenschwander attempted to draw a clear distinction between iOS and macOS, pointing out that the ‌iPhone‌ is a device that users have all the time, carrying personal information such as their location. He noted that the data on ‌iPhone‌ is "more enticing" to a potential attacker compared to information on the Mac.

"It's the device you carry around with you," Neuenschwander notes. "So it knows your location. And therefore somebody who could attack that would get pattern-of-life details about you. It has a microphone, and therefore that's a microphone that could be around you much more than your Mac's microphone is likely to be. So the kind of sensitive data [on the iPhone] is more enticing to an attacker."

Neuenschwander went on to explain the difference in usage between the ‌iPhone‌ and Mac. According to Neuenschwander, users on Mac tend to only download a few applications needed for their job and not explore other applications. On the contrary, ‌iPhone‌ users are downloading apps continuously, making sideloading more dangerous, according to the executive.

But that's not all. "The pattern of use of the Mac—just the style, how people use that platform—tends to be that they get a few applications that they use to do their job or their hobby, and then it kind of reaches a steady state," Neuenschwander explains. "But what we've all seen is that mobile platforms, including iPhone, are ones where users are downloading apps on a continuing basis. And that gives an attacker more opportunities to get in and get at that user. So the threat on the iOS side is much higher than the threat on the Mac side."

Craig Federighi, Apple's software chief overseeing the development of iOS and macOS, said during his testimony for the Epic Games trail that the level of malware on the Mac is at an unacceptable level, possibly warning that similar levels of malware could make its way to the ‌iPhone‌ if sideloading was enabled.

Popular Stories

iphone 17 models

No iPhone 18 Launch This Year, Reports Suggest

Thursday January 1, 2026 8:43 am PST by
Apple is not expected to release a standard iPhone 18 model this year, according to a growing number of reports that suggest the company is planning a significant change to its long-standing annual iPhone launch cycle. Despite the immense success of the iPhone 17 in 2025, the iPhone 18 is not expected to arrive until the spring of 2027, leaving the iPhone 17 in the lineup as the latest...
duolingo ad live activity

Duolingo Used iPhone's Dynamic Island to Display Ads, Violating Apple Design Guidelines

Friday January 2, 2026 1:36 pm PST by
Language learning app Duolingo has apparently been using the iPhone's Live Activity feature to display ads on the Lock Screen and the Dynamic Island, which violates Apple's design guidelines. According to multiple reports on Reddit, the Duolingo app has been displaying an ad for a "Super offer," which is Duolingo's paid subscription option. Apple's guidelines for Live Activity state that...
Low Cost A18 Pro MacBook Feature Pink

Apple's 2026 Low-Cost A18 Pro MacBook: What We Know So Far

Friday January 2, 2026 4:33 pm PST by
Apple is planning to release a low-cost MacBook in 2026, which will apparently compete with more affordable Chromebooks and Windows PCs. Apple's most affordable Mac right now is the $999 MacBook Air, and the upcoming low-cost MacBook is expected to be cheaper. Here's what we know about the low-cost MacBook so far. Size Rumors suggest the low-cost MacBook will have a display that's around 13 ...
govee floor lamp

CES 2026: Govee Announces New Matter-Connected Ceiling and Floor Lights

Sunday January 4, 2026 5:00 am PST by
Govee today introduced three new HomeKit-compatible lighting products, including the Govee Floor Lamp 3, the Govee Ceiling Light Ultra, and the Govee Sky Ceiling Light. The Govee Floor Lamp 3 is the successor to the Floor Lamp 2, and it offers Matter integration with the option to connect to HomeKit. The Floor Lamp 3 offers an upgraded LuminBlend+ lighting system that can reproduce 281...
airpods pro 3 glitter

AirPods New Year's Deals Include Up to $99 Off AirPods Max, AirPods Pro 3, and AirPods 4

Sunday January 4, 2026 8:04 am PST by
Now that the calendar has flipped over into January, steep discounts on popular Apple products have become more rare after the holidays. However, if you didn't get a new pair of AirPods recently and are looking for a model on sale, Amazon does have a few solid second-best prices this week. Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a...
Belkin 25W Battery magnetic

CES 2026: Belkin Announces Magnetic Ring Power Bank, Modular Dock, and More

Sunday January 4, 2026 3:02 pm PST by
Belkin today announced a range of new charging and connectivity accessories at CES 2026, expanding its portfolio of products aimed at Apple device users. UltraCharge Pro Power Bank 10K with Magnetic Ring The lineup includes new Qi2 and Qi2.2 wireless chargers, magnetic power banks, a high-capacity laptop battery, and USB-C productivity accessories, with an emphasis on higher charging...
m4 macbook air blue 2

iPadOS and macOS 26.2 Double 5GHz Wi-Fi Bandwidth for Wi-Fi 6E Devices

Monday January 5, 2026 1:57 pm PST by
With the release of iPadOS 26.2 and macOS Tahoe 26.2, Apple has improved the Wi-Fi speeds for select Macs and iPads that support Wi-Fi 6E. Updated Wi-Fi connectivity specifications are listed in Apple's platform deployment guide. The M4 iPad Pro models, M3 iPad Air models, A17 Pro iPad mini, M2 to M5 MacBook Pro models, M2, M3, and M4 MacBook Air models, and other Wi-Fi 6E Macs and iPads now ...
AirPods Pro 3 Year of the Horse Feature

Apple Launches Year of the Horse AirPods Pro 3 for Lunar New Year

Monday January 5, 2026 11:28 am PST by
Apple has designed a limited edition version of the AirPods Pro 3 to celebrate Lunar New Year, and customers in select countries can purchase them starting today. The Year of the Horse Special Edition AirPods Pro 3 feature a unique horse emoji character that's otherwise unavailable. Customers in China, Hong Kong, Taiwan, Malaysia, and Singapore are able to buy the AirPods, and they'll be...

Top Rated Comments

fenderbass146 Avatar
59 months ago
Yup… been there done that, once I got past my customizing and stealing apps phase the appeal of Android died. I’ll stick with my stable and more secure iOS devices.
Score: 107 Votes (Like | Disagree)
aplnub Avatar
59 months ago
I don't want my iPhone any less secure than it already is. For the tiny sliver of the iPhone user base that feels side loading is important to them, Android is there for you to use.
Score: 67 Votes (Like | Disagree)
Your Royal Highness Avatar
59 months ago
Such bs macOS has been doing fine for years. This is just fear mongering to protect their billion dollar cash cow.
Score: 57 Votes (Like | Disagree)
perezr10 Avatar
59 months ago
I agree with him. If you’re willing to trade security for flexibility, than Android is more for you.

I don’t want Apple to make The iPhone worse to please a noisy minority. And especially not to get the CEO Of Epic another Lamborghini.
Score: 47 Votes (Like | Disagree)
xflashx Avatar
59 months ago
I honestly don’t understand the problem. Why not simply allow sideloading apps if enabled in System settings buried under several popups and warnings about possible consequences when enabling that option? Most people would probably leave the sideloading option disabled and the other ones probably know what they are doing and accept possible consequences or privacy violations.
Score: 36 Votes (Like | Disagree)
cmcbhi Avatar
59 months ago
But, I agree.
If you want to side load, Android is there for you.
Don't let the door hit you.........well, you know.
Score: 35 Votes (Like | Disagree)