Apple to 'Add More Stores' Around the World, Says SVP of Retail

Apple is planning to expand its global retail presence by opening more physical stores (via Bloomberg).

regent street apple
Despite inner cities struggling with an accelerating shift to online sales, Apple is planning to open more retail stores. The company currently operates 511 Apple stores globally, of which over 100 are in Europe.

Apple's senior vice president of retail and people, Deirdre O'Brien, confirmed the intention to expand to Germany's Funke Mediengruppe:

On our online site people can learn a lot about the products; in a store they can touch them and get a feel for them. We intend to add more stores.

While it is not yet clear if the expansion is set to be concentrated on a particular region, O'Brien's comments to the German publisher may suggest that Europe will be a focal point.

Apple's newest store is Apple Via del Corso in Rome, which opened just last week, and the company is also in the process of building its second store in Berlin.

Moreover, O'Brien remarked that Apple will "undoubtedly" add to its international design infrastructure, as seen with the company's plan to build a one-billion Euro chip design center in Munich within the next three years.

Top Rated Comments

andrew12 Avatar
22 months ago
It’s pretty ridiculous that there’s no stores in Dublin, Prague, Copenhagen, Warsaw, Budapest, Moscow, or NZ. Clearly I’m not in charge of a $2T company ?
Score: 11 Votes (Like | Disagree)
Pupi Avatar
22 months ago
Please expand the outreach of countries instead of just adding stores in countries that already have them. There’s no Apple Store in Finland nor in Portugal. Even one Apple Store there would make all the difference.
Score: 9 Votes (Like | Disagree)
Santabean2000 Avatar
22 months ago
NZ please. [And no, we're not just part of Australia... :rolleyes:]
Score: 7 Votes (Like | Disagree)
Lozza013 Avatar
22 months ago
Need one in the Melbourne CBD. Don’t like going to Chadstone.
Score: 7 Votes (Like | Disagree)
Baby12 Avatar
22 months ago
There was a clear message that Apple is said to open first Apple store in Warsaw: First store in poland ('https://thinkapple.pl/2021/03/23/raport-apple-otworzy-pierwszy-apple-store-w-polsce/') the source claims Apple has already chosen a location and hired people. I sent to macrumors editors but they didn’t looked at it
Score: 6 Votes (Like | Disagree)
Nadav1 Avatar
22 months ago
Open one in Israel already.
Score: 5 Votes (Like | Disagree)

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