Apple to 'Add More Stores' Around the World, Says SVP of Retail - MacRumors
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Apple to 'Add More Stores' Around the World, Says SVP of Retail

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Apple is planning to expand its global retail presence by opening more physical stores (via Bloomberg).

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Despite inner cities struggling with an accelerating shift to online sales, Apple is planning to open more retail stores. The company currently operates 511 Apple stores globally, of which over 100 are in Europe.

Apple's senior vice president of retail and people, Deirdre O'Brien, confirmed the intention to expand to Germany's Funke Mediengruppe:

On our online site people can learn a lot about the products; in a store they can touch them and get a feel for them. We intend to add more stores.

While it is not yet clear if the expansion is set to be concentrated on a particular region, O'Brien's comments to the German publisher may suggest that Europe will be a focal point.

Apple's newest store is Apple Via del Corso in Rome, which opened just last week, and the company is also in the process of building its second store in Berlin.

Moreover, O'Brien remarked that Apple will "undoubtedly" add to its international design infrastructure, as seen with the company's plan to build a one-billion Euro chip design center in Munich within the next three years.

Tag: Apple Store

Top Rated Comments

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andrew12
64 months ago
It’s pretty ridiculous that there’s no stores in Dublin, Prague, Copenhagen, Warsaw, Budapest, Moscow, or NZ. Clearly I’m not in charge of a $2T company 🤷
Score: 11 Votes (Like | Disagree)
Pupi Avatar
Pupi
64 months ago
Please expand the outreach of countries instead of just adding stores in countries that already have them. There’s no Apple Store in Finland nor in Portugal. Even one Apple Store there would make all the difference.
Score: 9 Votes (Like | Disagree)
Lozza013 Avatar
Lozza013
64 months ago
Need one in the Melbourne CBD. Don’t like going to Chadstone.
Score: 7 Votes (Like | Disagree)
Santabean2000 Avatar
Santabean2000
64 months ago
NZ please. [And no, we're not just part of Australia... :rolleyes:]
Score: 7 Votes (Like | Disagree)
B
Baby12
64 months ago
There was a clear message that Apple is said to open first Apple store in Warsaw: First store in poland ('https://thinkapple.pl/2021/03/23/raport-apple-otworzy-pierwszy-apple-store-w-polsce/') the source claims Apple has already chosen a location and hired people. I sent to macrumors editors but they didn’t looked at it
Score: 6 Votes (Like | Disagree)
7
708692
64 months ago

It’s pretty ridiculous that there’s no stores in Dublin, Prague, Copenhagen, Warsaw, Budapest, Moscow, or NZ. Clearly I’m not in charge of a $2T company 🤷
Totally agree on Dublin. It's pretty insane that for a company whose European Headquarters is in the Republic of Ireland, there are no Republic of Ireland stores. The nearest is in Belfast in Northern Ireland - technically another country (thankfully a 10min drive for me!).
Score: 5 Votes (Like | Disagree)
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