While the German cities of Cologne, Hamburg, Munich, and Frankfurt have more than one Apple Store, the capital Berlin has only one – Apple Kurfürstendamm, which opened in 2013. That looks set to change soon, however.
Render of 43-45 Rosenthaler Straße by project developer Values Real Estate
Speculation that Apple could settle in the eastern part of Germany's largest city has been around for several years, but recent construction work at a site in the Mitte district purchased by project developers Values Real Estate has offered up concrete evidence to indicate the exact location of Apple's second Berlin store.
iFun.de reports that Apple is preparing a second store in the eastern part of Berlin, at 43-45 Rosenthaler Straße. Values Real Estate announced in 2018 that it would tear down several old GDR buildings in Rosenthaler Straße and create a new three-part building, with office, residential and business shares in the vacant space.
The construction site is close to the Spree river, within walking distance of Alexanderplatz, and was recently covered in the kind of black wood paneling that Apple has used before. The large glass fronts that extend from the ground floor to the second floor of the neighboring buildings are clearly reminiscent of Apple's store aesthetics.
Photos depict the recess in the large glass front above the entrance door that's needed to install the luminous Apple logo. Other shots suggest that while construction is progressing, the opening of the store is likely months away yet.
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There's so much graffiti in Berlin now. Horrible to see. Any development that delays even more graffiti is good news
WTF are you talking about, have you any idea how many graffiti there are in Berlin, and how important they were and still are for the history and the culture of this city?
This is a location that - how shall I put it? - suits Apple. The proximity to Alexanderplatz is one thing, much more close is Hackesche Höfe. This area is very popular with affluent young and middle-aged urban people, including tourists, so it fits into Apple's target audience. Given the sad condition of the coronavirus vaccination campaign in Germany, it will not matter when the construction work takes several more months...
If only european prices were a tad more palatable...I remember walking into the Apple store on Kudamm a couple of years ago, and noping right back out of it
