Samsung Pokes Fun at iPhone 12 Pro Max's Lack of 100x Digital Zoom in New Ad
In a new ad, Samsung is poking fun at the iPhone 12 Pro Max's lack of 100x zoom compared to its flagship Samsung Galaxy S21 Ultra.
In an ad posted late last week titled "Space Zoom," an iPhone 12 Pro Max and Samsung Galaxy S21 Ultra can be seen taking a photo of the moon in total darkness. The iPhone 12 Pro Max zooms in at its max 12x ability, while the Samsung Galaxy S21 Ultra gets a closer shot thanks to its 100x digital zoom feature.
In a second ad titled "108 MP," Samsung targets the iPhone 12 Pro Max 12MP wide camera, compared to the Galaxy S21 Ultra 108MP main camera. The video features both flagship devices zooming into a burger, concluding that the photo taken with the Galaxy Ultra 21 allows users to see "pin-sharp details," while the photo taken with the iPhone does not.
Samsung starts both ads by saying, "Your smartphone upgrade shouldn't be a downgrade," insinuating that an upgrade to an iPhone is a downgrade rather than an upgrade.
The Samsung Galaxy S21 Ultra features a wide array of camera features, including a 108MP main camera, a 12MP ultra-wide lens, and a telephoto lens. The 100x zoom featured in the Galaxy S21 Ultra is, however, only digital. Compared to optical zoom, the iPhone 12 Pro and iPhone 12 Pro Max features up to 2.5x zoom-in, while the Galaxy offers up to 3x.
Related Stories
Apple's iPhone 12 lineup holds its value over 20 percent better than the Samsung Galaxy S21 range, according to data gathered by SellCell.
Despite having been on sale for considerably less time than the iPhone 12 lineup, with orders arriving from late January this year, the Samsung Galaxy S21 series is failing to hold its value as well as its main competitor.
By measuring each handset's...
Wednesday March 31, 2021 1:33 am PDT by
Sami FathiAccording to credible Apple analyst Ming-Chi Kuo, the iPhone 13 lineup, slated for launch in the second half of the year, will feature the same wide-angle lens as the current iPhone 12 series, offering no tangible improvements to one of the three lenses on the upcoming iPhone.
In an investors note obtained by MacRumors, focused mainly on developments and changes within Apple's supply chain,...
Apple today shared a gallery of photos shot by customers using the iPhone 12 mini, iPhone 12, iPhone 12 Pro, and iPhone 12 Pro Max, with scenes including cityscapes, landscapes, portraits of people, and more at day and night.
Shot on iPhone 12 Pro Max by "NKCHU" in China (top) and shot on iPhone 12 Pro Max by Rohit Vohra in India (bottom) iPhone 12 mini and iPhone 12 models have a dual camera ...
Apple is advancing its plans to significantly enhance the iPhone's optical zoom range using periscope lens technology, according to ETNews.
Citing industry sources familiar with the development of iPhone cameras, ETNews says Apple is currently seeking an appropriate "folded" periscope camera solution for the iPhone and has already initiated discussions with suppliers. Apple has filed patent...
Samsung is not planning to include a ToF (time of flight) sensor in its upcoming Galaxy S22 flagship smartphone, according to Korea IT News, due to the South Korean tech-giant believing the technology lacks a "clear advantage" for the front-end consumer.
Apple first introduced ToF, or LiDAR, with the iPad Pro in 2020, and first on the iPhone with the iPhone 12 Pro and iPhone 12 Pro Max....
Samsung has teased a new Galaxy Unpacked virtual event on April 28 that will see the company reveal "the most powerful Galaxy" device, which very likely means new laptops rather than new Samsung smartphones.
The next Galaxy phones aren't expected to surface for a while yet. According to a report by The Elec, the company is set to launch a Galaxy Z Fold 3 and Galaxy Z Flip 2 at a July event....
Apple's upcoming iPhone 13 models will be slightly thicker than the iPhone 12 models and will also feature larger, thicker camera bumps with lenses that protrude less, according to iPhone 13 schematics seen by MacRumors.
The new iPhone 13 and 13 Pro models are expected to feature a thickness of 7.57mm, up from 7.4mm in the iPhone 12 models. That's an increase of 0.17mm, which won't be hugely ...
Samsung has launched "iTest," an interactive website experience that's designed to allow iPhone users to test out Android on a Galaxy device, or "sample the other side," as Samsung puts it.
Subscribe to the MacRumors YouTube channel for more videos. The iTest website is being advertised in New Zealand, according to a MacRumors reader who came across the feature. Visiting the iTest website on...
Samsung has today announced a range of new devices at its Galaxy Unpacked event, including the Galaxy S21, S21+, and S21 Ultra, as well as Galaxy Buds Pro earphones and Galaxy SmartTag item trackers.
Samsung's latest Galaxy S21 series of smartphones feature a new design, edge-to-edge Dynamic AMOLED 2X Infinity-O display with adaptive 120Hz refresh rate, and 8K video recording. The Galaxy...
The iPhone 12 Pro Max is Apple's most expensive and most advanced iPhone this year, offering camera technology that's not present in any of the other iPhones in the 2020 lineup. The iPhone 12 Pro Max features a larger sensor for the wide-angle camera, DSLR-like stabilization, and a longer telephoto lens.
Sebastiaan de With, the developer behind camera app Halide who often do detailed looks...
Top Rated Comments
Samsung is definitely aiming this ad at people who don't know better. Us photography nerds roll our eyes but regular people will fall for it.
However iPhone desperately needs more zoom.
The ad agency just doesn’t know the difference and Samsung doesn’t care.