UK Retailer Argos Selling New Apple TV 4K a Day Early [Update: Not Any More]
Apple's updated Apple TV 4K isn't officially supposed to launch until Friday, May 21, but it appears that UK retailer Argos has jumped the gun by offering customers in-store pickup today.
Twitter user @ApplWatcher was first to note that Argos has been allowing pre-orders to go out a day early, with many store locations offering collection "right away" or after 4:00 p.m. UK local time.
At least one customer wasted no time in taking up the offer, and provided iMore with pictures as evidence of their purchase. It's not clear why Argos is selling the new-generation Apple TV one day earlier than Apple's official launch date, and there could be repercussions for the retailer. But as it stands, anyone in the UK who is interested in picking up the latest set-top box (or indeed just the new Siri Remote) a little earlier than most could be in luck.
Apple customers who purchased an Apple TV 4K with Siri Remote will start seeing deliveries on May 21, with customers in Australia and New Zealand set to receive their devices first. Yesterday we reported that one Apple customer in Finland also received their second-generation Apple TV 4K and Siri Remote earlier than expected.
Apple TV 4K orders have already started shipping for some customers. The earliest Apple TV 4K orders have delivery estimates ranging from May 21 to May 27.
Update: Argos appears to have realized its error and has since updated its Apple TV 4K website listings to read "Watch this space: This product hasn't been released yet. Please check back soon."
Popular Stories
Apple today shared an ad that shows how the upgraded Center Stage front camera on the latest iPhones improves the process of taking a group selfie.
"Watch how the new front facing camera on iPhone 17 Pro takes group selfies that automatically expand and rotate as more people come into frame," says Apple. While the ad is focused on the iPhone 17 Pro and iPhone 17 Pro Max, the regular iPhone...
In select U.S. states, residents can add their driver's license or state ID to the Apple Wallet app on the iPhone and Apple Watch, and then use it to display proof of identity or age at select airports and businesses, and in select apps.
The feature is currently available in 13 U.S. states and Puerto Rico, and it is expected to launch in at least seven more in the future.
To set up the...
It has been a slow start to 2026 for Apple product launches, with only a new AirTag and a special Apple Watch band released so far. We are still waiting for MacBook Pro models with M5 Pro and M5 Max chips, the iPhone 17e, a lower-cost MacBook with an iPhone chip, long-rumored updates to the Apple TV and HomePod mini, and much more.
Apple is expected to release/update the following products...
New MacBook Pro models with the M5 Pro and M5 Max chips could arrive as soon as Monday, March 2, according to Bloomberg's Mark Gurman.
In today's "Power On" newsletter, Gurman said that the release of new MacBook Pro models is tied to the release of macOS Tahoe 26.3. The launch is said to be slated for as early as the week of March 2. He added that the M4 Pro and M4 Max models on sale today...
Apple is planning to launch new MacBook Pro models as soon as early March, but if you can, this is one generation you should skip because there's something much better in the works.
We're waiting on 14-inch and 16-inch MacBook Pro models with M5 Pro and M5 Max chips, with few changes other than the processor upgrade. There won't be any tweaks to the design or the display, but later this...
