Google Planning to Take 'Baby Step' Approach to New Privacy Features for Users
Google is facing internal concerns that implementing an Android equivalent of Apple's ATT or App Tracking Transparency framework, which offers iOS and iPadOS users the ability to opt-out of tracking across apps and websites, will hurt its more than $130 billion annual spending budget for ads, according to a new report from The Information.
According to the report that cites sources within Google, the internet giant is "accelerating work to limit how app developers can track the 2.5 billion people who use phones powered by its Android software." Apple previewed ATT at its Worldwide Developers Conference last year, but it only recently shipped to iOS and iPadOS users.
At every WWDC, the company unveils new versions of its operating systems, including new privacy features and protection for users. Tomorrow, Google will be holding Google I/O, where similarly, it will preview a new version of Android and reveal other new technologies. However, according to the report, Google plans to take a "baby step" approach to new privacy features during its conference, only previewing minor new changes.
Google will take a baby step regarding phone privacy this week during its annual developer conference. There it plans to preview coming privacy controls that will make it easier for smartphone users to reach a settings screen where they can restrict apps’ abilities to access the phone’s camera, location and other permissions, according to a person who has seen the planned presentation.
Google's resistance to implementing an Android version of ATT could be fueled by backlash Apple faced in the run-up and even after the new framework was enacted. Major companies such as Facebook voiced concerns that the new framework presented a threat to its ad business, given that most users are likely to opt out of tracking. Apple continuously responded to concerns by echoing its firm belief that giving users a choice on whether they wish to be tracked or not is the right thing to do.
Popular Stories
While the iOS 26.3 Release Candidate is now available ahead of a public release, the first iOS 26.4 beta is likely still at least a week away. Following beta testing, iOS 26.4 will likely be released to the general public in March or April.
Below, we have recapped known or rumored iOS 26.3 and iOS 26.4 features so far.
iOS 26.3
iPhone to Android Transfer Tool
iOS 26.3 makes it easier...
Apple recently acquired Israeli startup Q.ai for close to $2 billion, according to Financial Times sources. That would make this Apple's second-biggest acquisition ever, after it paid $3 billion for the popular headphone maker Beats in 2014.
This is also the largest known Apple acquisition since the company purchased Intel's smartphone modem business and patents for $1 billion in 2019....
In 2022, Apple introduced a new Apple Home architecture that is "more reliable and efficient," and the deadline to upgrade and avoid issues is fast approaching.
In an email this week, Apple gave customers a final reminder to upgrade their Home app by February 10, 2026. Apple says users who do not upgrade may experience issues with accessories and automations, or lose access to their smart...
New M5 Pro and M5 Max MacBook Pro models are slated to launch in the near future, according to information shared with MacRumors by an Apple Premium Reseller.
Subscribe to the MacRumors YouTube channel for more videos.
The third-party Apple retailer said that MacBook Pro stock is very low currently because there is an imminent new product introduction. Apple typically coordinates supply with...
The calendar has turned to February, and a new report indicates that Apple's next product launch is "imminent," in the form of new MacBook Pro models.
"All signs point to an imminent launch of next-generation MacBook Pros that retain the current form factor but deliver faster chips," Bloomberg's Mark Gurman said on Sunday. "I'm told the new models — code-named J714 and J716 — are slated...
