Australian Watchdog Wants iOS Users to Have More Control Over Preinstalled Apps

In an report related to its ongoing investigation into Apple and Google app marketplace dominance, Australia's consumer watchdog has warned both companies that it wants consumers to have more choice when it comes to preinstalled apps on Apple and Android devices (via ZDNet).

appstore
Specifically, the Australian Competition and Consumer Commission (ACCC) wants Apple and Google to give users more control over the default apps in their respective mobile operating systems.

"There is a need for consumers to have more choice through an ability to change any preinstalled default app on their device that is not a core phone feature," the ACC said. "This would provide consumers with more control to choose the app that best meets their needs, and promote more robust competition in downstream markets for apps."

Apple already allows iOS users to choose third-party mail and web browsing apps over its native Mail client and Safari browser, but the ACCC wants to see the same level of choice applied to all pre-installed apps.

One of a number of proposed changes is the introduction of "choice screens" that allow consumers to choose between all first-party apps and third-party alternatives. The proposal is reminiscent of the prompt that iOS users in Russia see when first configuring a device to pre-install apps from a list of government-approved software.

Other proposals include the ability for developers to inform users of alternative payment options, and a means of preventing Apple and Google from using information collected about third-party apps to advantage their own competing apps. The watchdog warned the tech giants that regulation could be required if the concerns are not addressed.

The comments in the 165-page interim report are consistent with previous remarks made by the commission, which believes that Apple and Google hold a dominant position as app distributors which could be exploited by preferencing their own apps and payment platforms over third-party alternatives.

The report notes that outside of China, Android OS and Apple's iOS account for close to 100% of the market for mobile operating systems, with Google commanding 73% and Apple accounting for 27% of the market. In Australia, the split is more like 50/50.

"Apple and Google's dominance in mobile OS, combined with the control exerted over the app marketplaces permitted into their mobile ecosystems, means that the App Store and the Play Store control the key gateways through which app developers can access consumers on mobile devices," says the report.

The ACCC in March began assessing the basis for a formal probe into pre-installed software and pre-defined "default" choices on mobile devices, including Google being set as the default search engine on Apple devices. The app store report is just the latest development in the ACCC's ongoing Digital Platform Services Inquiry.

Top Rated Comments

Steve121178 Avatar
25 months ago
Please no more "choice screens". Anyone who lives in the EU will know how damn annoying that was when it came to browser selection on Windows.

Then there's the constant cookie warnings websites must display at every new visit here in Europe.

I don't want politicians to make our devices annoying to use. Stay out! People can easily select a browser or map app of their choice.
Score: 25 Votes (Like | Disagree)
jsmith189 Avatar
25 months ago
I understand not wanting to allow third-party apps to be pre-installed, but this feels like complaining just for the sake of complaining. Australia, you're bored.
Score: 18 Votes (Like | Disagree)
Steve121178 Avatar
25 months ago

I understand not wanting to allow third-party apps to be pre-installed, but this feels like complaining just for the sake of complaining. Australia, you're bored.
You'd think they'd have more pressing things to be getting on with, wouldn't you?
Score: 13 Votes (Like | Disagree)
jsmith189 Avatar
25 months ago

Then there's the constant cookie warnings websites must display at every new visit here in Europe.
Same in AU. The worst.

I understand the need to allow competition and to not completely monopolise everything. But, I don't want my entire OS bogged down with "ARE YOU SURE" ... "DO YOU WANT" ... "HOW ABOUT YOU USE" ... "HEY DID YOU KNOW" - like stop it. Just go to the App Store and go for your life.
Score: 13 Votes (Like | Disagree)
Krizoitz Avatar
25 months ago

One of a number of proposed changes is the introduction of "choice screens" that allow consumers to choose between all first-party apps and third-party alternatives.
Congratulations, it now takes you a week to set up your new phone as you have to scroll through a seemingly endless list of apps for each function.
Score: 12 Votes (Like | Disagree)
Krizoitz Avatar
25 months ago

It would unquestionably be good for consumers and minorities in the long run
Minorities?! LOL How in the world is the AppStore bad for minorities?! I thought I’d seen the most ridiculous anti-Apple argument but congratulations sir/madam, you have managed to surprise me.


App Stores are evil. Criminalise them.
Evil? Wow, you have a very broad definition of that word. Next up your like to criminalize grocery stores I presume? I mean why should THEY get to decide what products they sell! Anyone should be anle to sell their products anywhere anytime they want right? Tomorrow I’m setting up shop in your home. Oh and you aren’t allowed to charge me rent. In Phazers world no one has any rights! Weeeee
Score: 12 Votes (Like | Disagree)

Popular Stories

iOS 17 on Phone Feature

Gurman: iOS 17 to Provide Several 'Most Requested Features'

Sunday March 26, 2023 6:05 am PDT by
Apple changed the strategy for iOS 17 later in its development process to add several new features, suggesting that the update may be more significant than previously thought, Bloomberg's Mark Gurman reports. In January, Gurman said that iOS 17 could be a less significant update than iPhone updates in previous years due to the company's intense focus on its long-awaited mixed-reality...
dynamic island

iPhone 15 Dynamic Island to Include New Integrated Proximity Sensor

Friday March 24, 2023 12:27 am PDT by
This year, all iPhone 15 models will include Apple's Dynamic Island that unifies the pill and hole cutouts at the top of the display, but there will also be a material change to the feature that wasn't included in the iPhone 14 Pro models. According to a new tweet by Apple industry analyst Ming-Chi Kuo, the proximity sensor on the iPhone 15 series will be integrated inside the Dynamic Island ...
top stories 25mar2023

Top Stories: iPhone 15 Pro Design Leak, iOS 16.4 Coming Soon, and More

Saturday March 25, 2023 6:00 am PDT by
We're still almost six months away from the official unveiling of the iPhone 15 lineup, but it seems like every day we're learning more about what to expect from the next-generation models. Notably, this week gave us our clearest look yet at what appear to be some changes for the volume and mute control hardware. iOS 16.4 and associated releases are also right around the corner with some new ...
Hero0009

Best Apple Deals of the Week: Samsung's Smart Monitor M8 Gets Massive $250 Discount, Along With Year's Best AirPods Prices

Friday March 24, 2023 10:23 am PDT by
We saw a lot of great deals on Apple products and related accessories this week, including Samsung's iMac-like Smart Monitor M8 for $250 off, a 30 percent off spring sale at Anker, and the year's best prices on numerous AirPods models. All of these deals are still available to purchase right now, so we're recapping them and more below. Note: MacRumors is an affiliate partner with some of these ...
Steve Jobs Theater dusk

Apple Reportedly Demoed Mixed-Reality Headset to Executives in the Steve Jobs Theater Last Week

Sunday March 26, 2023 5:53 am PDT by
Apple showcased its mixed-reality headset to the company's top 100 executives in the Steve Jobs Theater last week, according to Bloomberg's Mark Gurman. In the latest edition of his "Power On" newsletter, Gurman explained that the "momentous gathering" is a "key milestone" ahead of the headset's public announcement planned for June. The event was intended to rally Apple's top members of...
apple mixed reality headset concept by david lewis and marcus kane

Some Apple Employees Seriously Concerned About Mixed-Reality Headset as Announcement Draws Closer

Sunday March 26, 2023 8:25 am PDT by
Some Apple employees are concerned about the usefulness and price point of the company's upcoming mixed-reality headset, The New York Times reports. Apple headset concept by David Lewis and Marcus Kane Initial enthusiasm around the device at the company has apparently become skepticism, according to eight current and former Apple employees speaking to The New York Times. The change of tone...
iphone 14 pro max deep purple feature purple

iPhone 15 Pro Rumor Recap: 10 New Features and Changes to Expect

Thursday March 23, 2023 6:42 am PDT by
While the iPhone 15 series is still around six months away from launching, there have already been plenty of rumors about the devices. Many new features and changes have been rumored for the iPhone 15 Pro and iPhone 15 Pro Max in particular. Below, we have recapped 10 changes rumored for iPhone 15 Pro models that are not expected to be available on the standard iPhone 15 and iPhone 15 Plus:A1...
iOS 16

iOS 16.4 Will Add These 8 New Features to Your iPhone

Sunday March 26, 2023 8:06 am PDT by
Following nearly six weeks of beta testing, iOS 16.4 is expected to be released to the public as soon as this week. The software update includes a handful of new features and changes for the iPhone 8 and newer. To install an iOS update, open the Settings app on the iPhone, tap General → Software Update, and follow the on-screen instructions. Below, we have recapped eight new features and...