Australia Eyes Consumer Impact of Google's Default Search Engine Deal With Apple - MacRumors
Skip to Content

Australia Eyes Consumer Impact of Google's Default Search Engine Deal With Apple

The Australian Competition and Consumer Commission watchdog is eyeing a potential probe into pre-installed software and pre-defined "default" choices on mobile devices, including Google being set as the default search engine on Apple devices.

searchengineoptionsios
In a press release (via ZDNet), the agency is asking for consumer and industry feedback on the state of default settings, pre-installed web browsers, and how it impacts consumer choice, freedom, and competition. On Apple devices, Google is the default search engine in Apple's Safari browser, and while users can change it, there has been concern over how it hinders competition.

Earlier last year, the United States Department of Justice launched an antitrust lawsuit against Google, accusing it of anticompetitive behavior. As part of the case, it was revealed that Apple receives anywhere between $8 billion and $12 billion per year from Google in exchange to make it the default search engine for Safari. The lawsuit claims that the lucrative deal makes it significantly harder for competing search engines such as DuckDuckGo to grow and compete, given the massive advantage Google has.

ACCC Chair Rod Sims says that while users can change the search engine to other providers besides Google, the default option "increases the likelihood that consumers and businesses will stick with that option." Sims says that the agency wants to hear directly from consumers and businesses about how these default choices and pre-installed software impact how they use those services.

We would like to hear from consumers and businesses about the impact of the pre-installation of services and default settings on devices on their use of these services. We're also interested in how the design of user interfaces on devices, such as widgets, search bars, and the steps required for a consumer to change a default search service can affect how consumers use these services.

The agency has not formally launched an investigation into the situation. However, it is requesting feedback as part of an upcoming report "on the impact of default settings and pre-installation of search services and web browsers on consumer choice and competition."

Popular Stories

Apple Maps Google Maps Icons

Google Maps Showing 'Lake America' in U.S., Apple Maps Yet to Follow

Monday August 31, 2026 6:33 am PDT by
Google Maps users in the U.S. will now see the name "Lake America" instead of "Lake Ontario" for the Great Lake that straddles the New York—Ontario border. Google said it made this change in response to the U.S. Geographic Names Information System (GNIS) updating the name for "Lake Ontario" to "Lake America," following an executive order issued by U.S. President Donald Trump last week....
google pixel 11

Google's $100 Pixel Price Hike and Trade-In Push Hint at Apple's iPhone 18 Pro Plans

Wednesday August 12, 2026 3:48 pm PDT by
Google raised the price of its latest smartphones compared to last year, and the increase may hint at what Apple will do with the iPhone 18 Pro models. All of Google's Pixel starting prices are $100 higher than they were last year. Pixel 11 - $899, up from $799 Pixel 11 Pro - $1,099, up from $999 Pixel 11 Pro XL - $1,299, up from $1,199 Pixel 11 Pro Fold - $1,899, up from $1,799...
google ai student discount

College Students Can Get a Free Year of Google AI Pro

Wednesday August 19, 2026 12:00 pm PDT by
Google today said eligible college students in the United States can get a free year of Google AI Pro. Google AI Pro is normally priced at $19.99 per month, and it includes 4x higher usage limits in Gemini, access to Gemini Spark, Gemini in Google apps like Gmail and Google Docs, and 5TB of storage space. Eligible college students outside the United States can get a free year of Google AI...

Top Rated Comments

ghostface147 Avatar
72 months ago
So what’s the solution? Insert a choose your search engine screen in setup and list them in ABC order with none of them checked as a default?
Score: 12 Votes (Like | Disagree)
72 months ago
I wonder how much choice do Australians have when it comes to picking the taxes they wish to pay?
Score: 11 Votes (Like | Disagree)
DinkThifferent Avatar
72 months ago
Headline one year from now:

Australia Eyes Consumer Impact of Default Camera module on iPhone, citing unfair competition with Nikon and Canon.
ACCC Chair Rod Sims says that while users can change the Camera Module by disassembling their phone and attaching a wide angle lens made by Canon, the default option "increases the likelihood that consumers and businesses will stick with that option."

More tonight at 11 PM.
Score: 8 Votes (Like | Disagree)
72 months ago

What else are you going to expect with Google? They don’t care about your privacy. There you go.
which of course is the paradox, in that supposedly Apple does care, but in return for about $10B a year from Google, it delivers Google as the default on all it's devices. I guess $10B is worth more to Apple than your privacy in reality, despite what they claim.
Score: 4 Votes (Like | Disagree)
I7guy Avatar
72 months ago

[...]The lawsuit claims that the lucrative deal makes it significantly harder for competing search engines such as DuckDuckGo to grow and compete, given the massive advantage Google has.[...]


Article Link: Australia Eyes Consumer Impact of Google's Default Search Engine Deal With Apple ('https://www.macrumors.com/2021/03/11/australia-google-default-search-ios/')
The lawsuit is ignoring the fact that google is the best search engine out there, and probably the most popular. And I'm guessing if people had to pick a search engine default it would be google anyway.

Waste of time and taxpayer money.
Score: 3 Votes (Like | Disagree)
iamgalt Avatar
72 months ago

I don't know the solution they're after. Someone has to be the default, what an annoying customer experience it would be to have one more thing to set during phone setup. It's not like Apple's defaulted it to their own search engine, like Google does on Android.
How often are you setting up a new phone that makes an additional 2 second choice of 4 search engines such an annoyance?
Score: 3 Votes (Like | Disagree)