Apple Cuts Price of Nano-Texture Glass for 27-inch iMac to $300, Down From $500

During all the announcements and store updates on Tuesday, Apple quietly reduced the price of optional nano-texture glass on its 27-inch iMac models by $200.

27 imac nano texture glass 300
Apple's existing 27-inch ‌iMac‌ range comes with an optional nano-texture glass, which is etched at the nanometer level to cut down on reflectivity and glare for a matte look.

The nano-texture glass was originally available on the 27-inch ‌iMac‌ as a $500 upgrade option, but Apple is now offering it at $300, as spotted by Twitter user Antares. The nano-texture option on Apple's Pro Display XDR remains a cool $1,000.

Apple on Tuesday announced a new, redesigned 24-inch ‌iMac‌, featuring an M1 chip, a 4.5K display, and a range of color options, as well as an improved cooling system, front-facing camera, speaker system, microphones, power connector, and peripherals.

The new 24-inch ‌‌iMac‌‌ comes in green, pink, purple, blue, and silver, with the yellow and orange color options being exclusive to the 8-core model. Orders for the new 24-inch ‌iMac‌ begin on April 30, with devices arriving in the second half of May.

We're still waiting for rumors of a new high-end ‌iMac‌ to come to fruition. When Apple's supplies of ‌iMac‌ Pro run out, it will no longer be available whatsoever, but Apple still recommends the 27-inch ‌iMac‌, released in August, as an alternative for pro customers.

Related Roundup: iMac
Buyer's Guide: iMac (Neutral)
Related Forum: iMac

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Top Rated Comments

Duncan-UK Avatar
41 months ago
I bet they raised the price of the special cleaning cloth by $300 though!
Score: 6 Votes (Like | Disagree)
Serban55 Avatar
41 months ago
Apple, wow, please....dont cut on your profit margins...we need you for another 50 years...
Dont go bankruptcy , we love you and we need to use and see the future of macs even 20 years from now
Im ok with 500$ for that
Maybe better cut the price for that XDR pro display nano tech..and also cut in half that stand
Score: 4 Votes (Like | Disagree)
chucker23n1 Avatar
41 months ago

The obsolete iMac?
Well, that one can be configured with up to 128 GiB RAM. The M1 iMac only goes to 16.

That'll change with future ARM chips, I'm sure, but for now, that's a pretty big limitation.
Score: 3 Votes (Like | Disagree)
NT1440 Avatar
41 months ago

They mentioned a "special coating" on the new iMac, and I wondered if that was nano-texture or some cheaper alternative. Given that they've now reduced the nano-texture pricing, maybe it is included?
Not a chance. The nano texture is literal pitting in the glass itself, not a coating.

This price cut just reflects that it’s less expensive today to produce the nano texture glass as tooling has ramped up. It might come standard on the upcoming Pro variant iMacs which would be a really killer differentiator. I expect it to work it’s way down the chain to all Apple computers in a few years time (with the caveat that they might not trust regular consumers to not destroy it by cleaning it improperly. It’s literally grooves in the glass surface, it HAS to be maintained properly).
Score: 3 Votes (Like | Disagree)
otternonsense Avatar
41 months ago
After yesterday's wonky iMac announcement I don't harbour much hope for a killer redesign on the larger models :(
Score: 3 Votes (Like | Disagree)
BGPL Avatar
41 months ago
It's official, I bought my last iMac in 2015. Next will be the Mini with a third party curved ultra wide. I'll certainly be saving a ton of money this way. Just need 10gig Ethernet and I'm there.
Score: 1 Votes (Like | Disagree)