Apple is advising its authorized premium resellers and dealers to prepare for new products with 10 and 12 digital serial numbers, days ahead of when it's expected to reveal a slew of new products.
MacRumors previously reported that Apple plans to switch to randomized serial numbers for future products starting in early 2021. The company now seems to be preparing for that roll-out, telling authorized resellers and dealers in a memo obtained by MacRumors to ensure that their "systems, warehouses, and processes are in place and able to receive and ship the two serial number formats."
The reminder from Apple to its authorized partners comes less than a week from when the company will hold its "Spring Loaded" event on Tuesday, April 20. That event is expected to headline the launch of new iPad Pros with mini-LED displays and possibly the company's AirTags tracker's long-awaited release.
Sunday October 11, 2026 12:56 pm PDT by Joe Rossignol
Just two days before Apple's "Welcome home" experience in New York, Bloomberg's Mark Gurman has leaked several details about the new products set to be unveiled, including an all-new smart home hub, a HomePod mini 2, and a new Apple TV 4K.
Here is an all-in-one summary of the details shared by Gurman:Apple's home hub with a touch-enabled display will be named HomeView, seemingly confirming a ...
Thursday October 8, 2026 9:04 am PDT by Juli Clover
Apple today announced an upcoming product launch that will take place on Tuesday, October 13. We are expecting Apple's announcement to focus on new smart home products, including the long-rumored smart home hub, a new Apple TV 4K, and a refreshed HomePod mini.
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The home hub is an all-new device that's like a cross between an iPad and...
Thursday October 8, 2026 1:31 pm PDT by Juli Clover
Apple will introduce new OLED touchscreen MacBook Pro models and an OLED iPad mini "on or around" Tuesday, October 27, reports Bloomberg. The launch will also include an M6 14-inch MacBook Pro and an M6 iMac.
The October 27 follows Apple's October 13 debut of a new smart home hub, a revamped Apple TV 4K, and a refreshed HomePod mini. Earlier this month, MacRumors reported that Apple would do ...
I'd think there is probably some scam going on where people somehow scam Apple by providing serial numbers for devices that they don't own. With this change, it should be impossible to figure out the serial number of an existing device unless you have that device in your hands. So a repair shop cannot charge Apple for replacing a motherboard under warranty for a device that was never in the repair shop.
I'd think there is probably some scam going on where people somehow scam Apple by providing serial numbers for devices that they don't own. With this change, it should be impossible to figure out the serial number of an existing device unless you have that device in your hands. So a repair shop cannot charge Apple for replacing a motherboard under warranty for a device that was never in the repair shop.
I can see two immediate benefits (to Apple at least)
1) counterfeit products being sold with genuine serial numbers - when the end user looks up the serial number everything checks out. Think Facebook marketplace “AirPods”.
2) iMessage and FaceTime are tied to serial numbers. It’s quite common in the hackintosh scene to generate a serial number that will allow it to work.
Well that sucks for IT Support and Infosec. I often need details about a Mac and providing the Serial Number at EveryMac helps: https://everymac.com/ultimate-mac-lookup/
Apple's first foldable iPhone, with a book-style design featuring a 5.4-inch outer display and a 7.6-inch inner display with a minimal crease down the middle.
