Apple Dominated Audio Device Shipments in 2020 With AirPods and Beats

Apple shipped an estimated 108.9 million "smart personal audio" devices, which includes the AirPods and Beats headphones in 2020, according to new data shared today by Canalys.

airpods pro in case
That's up close to 30 percent from the 84 million device shipments in 2019, with Apple holding 25.2 percent market share. Apple dominated the competition, with Samsung, the next closest audio device manufacturer, shipping 38.3 million headphones, including its Harman subsidiaries. Xiaomi, Sony, and others also trailed Apple.

canalys audio shipments 2020
Apple saw strong growth in the fourth quarter of 2020, shipping an estimated 37.3 million wireless earbuds and headphones for 26.5 percent market share. Q4 2020 shipments were up 26.6 percent from the year-ago quarter, with Apple beating all other competitors by a wide margin.

audio shipments canalys q4 2020
As for "wearable band shipments," Apple was the dominant seller in the fourth quarter of 2020, shipping an estimated 14.5 million Apple Watches for 25 percent market share, marking annual growth of 49.2 percent.

apple watch shipments canalys q4 2020
Xiaomi was Apple's next closest competitor during the quarter with 8.7 million devices shipped, followed by Huawei with 6.7 million and Fitbit with 5.5 million.

Though Apple sold the most wearable bands in the fourth quarter of 2020, it was not the dominant 2020 vendor. That title goes to Xiaomi, with 37.7 million units shipped during the year.

Apple shipped an estimated 35.2 million total Apple Watches in 2020, up from 27.3 million in the year-ago quarter. Chinese brand Xiaomi sells a range of highly affordable smart bands that are much more affordable than the Apple Watch, with some priced as low as $30.

apple watch band shipments canalys 2020
All of Canalys' data is estimated data, as Apple does not provide specific data on AirPods, Beats, and Apple Watch sales, instead offering total revenue across a number of products.

Apple's Wearables, Home, and Accessories category, which encompasses the Apple Watch and AirPods, set a new revenue record in the fourth calendar quarter of 2020, hitting $13 billion.

Apple CEO Tim Cook said that all three subgroups of the Wearables, Home, and Accessories category set new records, with Apple's wearable business reaching the size of a Fortune 120 company.

Tag: Canalys

Popular Stories

Beyond iPhone 13 Better Blue Face ID Single Camera Hole

10 Reasons to Wait for Next Year's iPhone 17

Monday July 8, 2024 5:00 am PDT by
Apple's iPhone development roadmap runs several years into the future and the company is continually working with suppliers on several successive iPhone models simultaneously, which is why we sometimes get rumored feature leaks so far ahead of launch. The iPhone 17 series is no different – already we have some idea of what to expect from Apple's 2025 smartphone lineup. If you plan to skip...
iPhone 15 Pro Cameras

iPhone 17 Pro Max Will Be First Model to Feature Three 48MP Cameras

Thursday July 11, 2024 12:20 am PDT by
Next year's iPhone 17 Pro Max will feature an upgraded 48-megapixel Tetraprism camera for enhanced photo quality and zoom functionality, according to Apple analyst Ming-Chi Kuo. In his n-iphone-tetraprism-upgrade-ca62dd37e364">latest investor note published to Medium, Kuo said the key specification change would be a 1/2.6" 48MP CIS sensor, up from the 1/3.1" 12MP sensor expected to be used...
iPhone 16 Pro Front Update Blue

iPhone 16 Pro Rumored to Support 40W Fast Charging and 20W MagSafe

Wednesday July 10, 2024 3:57 am PDT by
Apple's forthcoming iPhone 16 Pro and iPhone 16 Pro Max will support 40W wired fast charging and 20W MagSafe charging, claims a rumor currently swirling around China. Right now, iPhone 15 and iPhone 15 Pro models are capable of up to 27W peak charging speeds with an appropriate USB-C power adapter, while official MagSafe chargers from Apple and authorized third parties can wirelessly charge...
AirPods Pro Beta Firmware

Apple Releases New AirPods Pro 2 Beta Firmware With Support for iOS 18 Features

Tuesday July 9, 2024 11:46 am PDT by
Apple today released a second beta firmware for the AirPods Pro 2, including both the Lightning and USB-C versions. The updated firmware has a build number 7A5244b and it is available to developers at the current time. This is the second firmware update that Apple has released since announcing new AirPods Pro 2 features in June. There are several new features that are coming to the AirPods...
Beyond iPhone 13 Better Blue Face ID

iPhone 16 Models Rumored to Have Face ID-Related Design Changes

Tuesday July 9, 2024 9:15 am PDT by
iPhone 16 models coming later this year could have some Face ID-related "design changes," supply chain publication DigiTimes said this week. The original source of this information is British newspaper The Telegraph, which six weeks ago reported that Face ID component supplier Coherent was considering selling or repurposing a manufacturing facility in Newton Aycliffe, a small town in...
orka desktop

MacStadium Releases Free Orka Desktop macOS Virtualization Software

Wednesday July 10, 2024 6:55 am PDT by
Mac cloud services provider MacStadium today unveiled Orka Desktop, a free virtualization tool that allows Mac users to create and manage macOS virtual machines locally via an easy-to-use admin panel. Orka users can create or download custom macOS images locally for their own personal use, or to collaborate with team members using a familiar workflow, versioning, audit, and review controls....

Top Rated Comments

m.x Avatar
43 months ago
This is just insane. They managed to create a very expensive throw-away product and dominate its market in less than 5 years. A rough calculation would be 108,9 million sold pairs of AirPods x $179 = 19,5 billion $, just mind-blowing. And I still remember how everybody was laughing at them first for creating such a "stupid" product which "nobody will buy".
Score: 10 Votes (Like | Disagree)
sw1tcher Avatar
43 months ago
Prediction: Apple dominated power adapter shipments for 2021 because Apple doesn't include them with iDevices anymore. :p
Score: 6 Votes (Like | Disagree)
Adysubman Avatar
43 months ago
the difference is Samsung’s shipped figures will include all the millions and millions its includes for early adopters of new phones. Preorder a new s21 ultra get a free pair of galaxy buds. Misleading figures.
Score: 3 Votes (Like | Disagree)
Adam089 Avatar
43 months ago
hope they bringing AirPods 3 without in-ear soon
Score: 3 Votes (Like | Disagree)
m.x Avatar
43 months ago

the difference is Samsung’s shipped figures will include all the millions and millions its includes for early adopters of new phones. Preorder a new s21 ultra get a free pair of galaxy buds. Misleading figures.
Which makes the success of Apple even more astonishing. Yes, they had the back to school promotion, but I don't think that had a meaningful impact. Other than that, the prices are $159/199/249/549. It's like the iPhone of headphones.
Score: 2 Votes (Like | Disagree)
subi257 Avatar
43 months ago
So now are they going to be accused of having a monopoly on earbuds ?


/s
Score: 2 Votes (Like | Disagree)