Apple Researching Totally Redesigned Apple Watch With Wrap-Around Display - MacRumors
Skip to Content

Apple Researching Totally Redesigned Apple Watch With Wrap-Around Display

Apple is researching a potential radical redesign for the Apple Watch, including a rounded watch face, wrap-around flexible display, and digitally-customizable watch bands, according to a newly-granted patent filing.

apple watch wrap around display patent design

The patent, spotted by MacRumors earlier today, is titled "Display Module and System Applications" and was filed with the United States Patent and Trademark Office. The document outlines how a flexible display could span the entire watch face and the band of a smartwatch for a transformational new Apple Watch design. The elongated display itself is said to be flexible enough to contour to the shape of a user's arm to fit like a normal watch band.

In one application, embodiments of the invention describe a wearable electronic device, such as a smartwatch, including a flexible display panel and flexible display module. In this manner, the display area of the smartwatch is not limited to a rigid watch face area. In an embodiment, a smartwatch includes a flexible display panel that is integrated into a flexible watch band. Accordingly, curvature of the flexible display panel in both the watch face area and band may be adjusted to conform to the wrist size of the user... the display area of the flexible display panel can cover more available space on the watch face area and band of the smartwatch.

Apple explains that the design includes a display with a "plurality of interconnects" that extend "through the display substrate from the front surface to the back surface, and an array of LEDs are in the display area and electrically connected with the plurality of interconnects." A battery, processor, ambient light sensor, and other vital smartwatch components can be fixed within an enclosure to the rear of the large display unit.

apple watch wrap around display patent display

While the filing explains that an OLED display may be sensitive to air and moisture degradation without a protective rigid glass cover, as well be "problematic" with the use of "interconnects," some ‌OLED‌ display technologies may still be appropriate for the radical new design.

apple watch wrap around display patent behind display

Apple also notes that the design could facilitate a "minimized" bezel around the display for a more aesthetically pleasing appearance, and could even "eliminate" the bezel entirely:

In accordance with embodiments of the invention, a bezel width surrounding the display panel can be minimized, for example below 4-5 mm or even less than 1 mm, less than 0.5 mm, or eliminated. Thus, the bezel design of the smartwatch can be designed for aesthetic concerns rather than as a requirement for allocating space for a contact ledge.

As well as being able to select a watch face design, as on current Apple Watch models, the patent explains that users could similarly select a digital band design to be shown on the band segment of the wrap-around display using an "accessory manager" to create a unique look. The filing describes a very similar system for selecting band designs as is currently in place for selecting and customizing watch faces, with the option to do so both on the Apple Watch itself or on a connected iPhone.

The input is parsed to derive the data for display, and the derived data is displayed on the display area, where the display area is on a flexible display substrate spanning a face and band of the wearable electronic device. For example, the wearable electronic device may be a smartwatch. In an embodiment, the non-transitory computer-readable medium stores additional instructions to perform additional operations including receiving a configuration of the display area of the watch face and band, receiving a design from the derived data, the design including a watch face and watch band, and updating the display area with the received design.

apple watch wrap around display patent design ab

Although the Apple Watch's Digital Crown does not appear to be depicted in the design, a separate patent has today been published with the title "Capacitive gap sensor ring for an input device," explaining how the Digital Crown could use two "nested" capacitive rings that move against each other to gain a wider range of input information.

digital crown patent rings capacitive
While Apple has yet to release a device with a flexible display, the company is believed to be working on an iPhone with a foldable display. Patents cannot be taken as evidence of Apple's specific intentions, but they do provide valuable insight into what the company is researching and developing behind the scenes.

Moreover, the depiction of an alternative Apple Watch design in a patent is very unusual since Apple is usually conscientious to mirror the current design of the Apple Watch in patent illustrations. Patents focusing on the Apple Watch's physical design itself are even rarer, and may well hint at the future of the device.

The Apple Watch has effectively had the same design since its launch in 2016, other than a minor refresh with the Apple Watch Series 4, and we are yet to see a substantial re-imagining of the wearable's form factor. Reliable Apple analyst Ming-Chi Kuo has previously hinted that the Apple Watch Series 7 may feature "improved form factor design," but there is as yet no indication of what the final device may look like. The Apple Watch Series 7 is expected to launch later this year, but there have been few rumors so far about what the new model may feature other than blood glucose monitoring.

Related Roundup: Apple Watch 12
Tag: Patent
Buyer's Guide: Apple Watch (Buy Now)
Related Forum: Apple Watch

Popular Stories

Surprise and Shine Live Coverage Article

Apple Event Live Blog: iPhone Duo, iPhone 18 Pro, and More

Wednesday September 9, 2026 9:10 am PDT by
Apple's "Surprise and Shine" event kicks off today at 10:00 a.m. Pacific Time, where we're expecting to see the foldable iPhone Duo, the iPhone 18 Pro and Pro Max, Apple Watch Series 12 and Ultra 4 models, new AirPods 5 earphones, and perhaps some other announcements. Apple is providing a live video stream on its website, on YouTube, and in the company's TV app across various platforms. We...
apple surprise and shine event

Apple Event Today: iPhone 18 Pro and iPhone Duo Cheat Sheet

Tuesday September 8, 2026 10:24 am PDT by
Apple's biggest event of the year is almost here, and all eyes are on Cupertino. With the first foldable iPhone expected to headline Apple's "Surprise and Shine" event on Wednesday, September 9, at 10:00 a.m. Pacific Time, the rumor mill has been running full throttle, fuelled by the biggest single design change in the life of the iPhone. To get you up to speed, here's a quick reference...
apple watch series 12

Leak Hints at Four New Features for Apple Watch Series 12 and Ultra 4

Monday September 7, 2026 8:57 am PDT by
Ahead of the announcement of the Apple Watch Series 12 and Ultra 4 later this week, code in the watchOS 27 and iOS 27 betas points to a series of new features for the product line. The information comes from a new post from MacRumors forums member "pdfu." The findings include: New "Readiness" app: An all-new separate Watch app referred to in code as "Readiness," distinct from the...

Top Rated Comments

72 months ago
To me Apple Watch design is perfectly fine. Just improve battery life and add functionality.
Score: 39 Votes (Like | Disagree)
Bitmover Avatar
72 months ago
Yeah, I wouldn’t get too excited. Most of these are for a watch concept I did for LuxVue 8-9 years ago. Still fun to think what could could be! https://www.ull.mn/luxvue-smart-watch-concept



Attachment Image
Score: 28 Votes (Like | Disagree)
UndefinedxJoker Avatar
72 months ago

To me Apple Watch design is perfectly fine. Just improve battery life and add functionality.
Jeez with that attitude we’d still be with the iPhone 5 design. Wait...
Score: 13 Votes (Like | Disagree)
72 months ago
Apple needs to thin out the design so it doesn't resemble a 'Dick Tracy' watch so much.
Score: 11 Votes (Like | Disagree)
72 months ago
Why would I want a round display on a smart watch? Why would I want the display to wrap around my wrist? To twist and turn my wrist awkwardly back and forth, when reading something on my Apple Watch?
🤔
Score: 10 Votes (Like | Disagree)
72 months ago
This is the type of Apple I'd like to see more of. Take more risks and shake things up.
Score: 10 Votes (Like | Disagree)
Latest Stories
Top Stories: Apple Smart Home Launch on October 13, iPhone Duo Production Issues, and More
Top Stories: Apple Smart Home Launch on October 13, iPhone Duo Production Issues, and More
20 hours ago
Apple Says iPhone 18 Pro Max Users With AT&T Cellular Issue Need to Have Device Replaced
Apple Says iPhone 18 Pro Max Users With AT&T Cellular Issue Need to Have Device Replaced
1 day ago
Apple Announces 'Full Disk Access' Changes on macOS Due to AI Agents
Apple Announces 'Full Disk Access' Changes on macOS Due to AI Agents
2 days ago
AT&T and Apple Just Took Steps Toward Fixing iPhone 18 Pro Max Issue
AT&T and Apple Just Took Steps Toward Fixing iPhone 18 Pro Max Issue
2 days ago
AT&T on iPhone 18 Pro Max Issues: 'We Are Working With Apple'
AT&T on iPhone 18 Pro Max Issues: 'We Are Working With Apple'
2 days ago
Upgrading From an Older Apple Watch? Here's How the New Features Stack Up
Upgrading From an Older Apple Watch? Here's How the New Features Stack Up
2 days ago
Beats 360 Cushion Kits and Apple Accessories See Early Prime Day Price Drops
Beats 360 Cushion Kits and Apple Accessories See Early Prime Day Price Drops
2 days ago
Apple Store in UK Reopening on iPhone Duo Launch Day
Apple Store in UK Reopening on iPhone Duo Launch Day
2 days ago
AT&T Acknowledges iPhone 18 Pro Max Issues: Update 'Immediately'
AT&T Acknowledges iPhone 18 Pro Max Issues: Update 'Immediately'
2 days ago
New 'AirFly Drive' Accessory Turns Wired CarPlay Into Wireless CarPlay
New 'AirFly Drive' Accessory Turns Wired CarPlay Into Wireless CarPlay
2 days ago
Apple Shares Photos Shot on iPhone Duo
Apple Shares Photos Shot on iPhone Duo
3 days ago
Apple Says iPhone Duo Has Replaceable 'Cover Layer'
Apple Says iPhone Duo Has Replaceable 'Cover Layer'
3 days ago
Apple's Smart Home Camera Will Apparently Have 'No Video Recording'
Apple's Smart Home Camera Will Apparently Have 'No Video Recording'
3 days ago
Apple TV Just Updated Its Selection of 'Bonus' Movies
Apple TV Just Updated Its Selection of 'Bonus' Movies
3 days ago
iPhone 18 Pro Colors Buyer's Guide: Which Should You Choose?
iPhone 18 Pro Colors Buyer's Guide: Which Should You Choose?
3 days ago
Early Prime Big Deal Days: Best Discounts on Accessories, TVs, and More at Amazon
Early Prime Big Deal Days: Best Discounts on Accessories, TVs, and More at Amazon
3 days ago
MacBook Pro With OLED Touch Screen Rumored to Launch in October or November
MacBook Pro With OLED Touch Screen Rumored to Launch in October or November
3 days ago
Apple's All-New Home Hub Rumored to Launch in These Four Colors
Apple's All-New Home Hub Rumored to Launch in These Four Colors
3 days ago
iPhone 18 Pro Aperture Control Goes Fully Manual in Halide 3.2
iPhone 18 Pro Aperture Control Goes Fully Manual in Halide 3.2
3 days ago
Apple Stores Receive 'Do Not Open' Boxes Ahead of Smart Home Products Launch
Apple Stores Receive 'Do Not Open' Boxes Ahead of Smart Home Products Launch
3 days ago
iPhone 18 Pro Sales Jump in China Ahead of iPhone Duo Launch
iPhone 18 Pro Sales Jump in China Ahead of iPhone Duo Launch
3 days ago
Apple TV Still Down for Some Users Following Apple Services Outage
Apple TV Still Down for Some Users Following Apple Services Outage
3 days ago
Microsoft 365 Work Accounts May Stop Syncing in Apple Mail
Microsoft 365 Work Accounts May Stop Syncing in Apple Mail
2 days ago
Apple's Smart Home Hub: Everything We Know So Far
Apple's Smart Home Hub: Everything We Know So Far
3 days ago
Apple's Home Hub Borrows From the iPhone Duo's StandBy Mode
Apple's Home Hub Borrows From the iPhone Duo's StandBy Mode
3 days ago
Apple Invites App Updated With Three New Features
Apple Invites App Updated With Three New Features
4 days ago
Apple Event on October 13?
Apple Event on October 13?
4 days ago
Apple Watch SE 3 vs. Series 12 Buyer's Guide: Which Should You Buy?
Apple Watch SE 3 vs. Series 12 Buyer's Guide: Which Should You Buy?
4 days ago
iPad Mini 8 to Offer These 10 New Features
iPad Mini 8 to Offer These 10 New Features
4 days ago
DoorDash Unveils AI Food Ordering Through Apple's Messages App
DoorDash Unveils AI Food Ordering Through Apple's Messages App
4 days ago