Apple Continued to Dominate Wearables Market Across 2020

Apple continued to have a dominant hold on the wearables market in the fourth quarter of 2020, according to new shipment estimates shared today by IDC. Apple shipped 55.6 million wearable devices during the quarter for 36.2 percent market share.

applewatchseroundup
That's the same market share Apple held in the fourth quarter of 2019, but overall device shipments were up from 43.7 million in Q4 2019. Apple's competitors don't even come close. Xiaomi shipped an estimated 13.5 million wearable devices for 8.8 percent market share, followed by Samsung at 13 million devices and Huawei at 10.2 million devices.

wearable devices idc q4 2020
Apple Watch shipments rose an estimated 45.6 percent thanks to the different pricing intervals of the Apple Watch Series 6, SE, and Series 3, and "hearables" shipments of AirPods, AirPods Pro, and AirPods Max surged during the quarter.

Across all of 2020, IDC believes Apple shipped 151.4 million wearable devices for 34.1 percent market share. Xiaomi was the number two wearable device manufacturer in 2020 with 50.7 million devices shipped, followed by Huawei and Samsung with 43.5 million and 40 million devices shipped, respectively.

wearable devices idc 2020
Apple does not provide specific breakdowns of the number of Apple Watch and AirPods models shipped, so IDC's data is based on estimates. During a January earnings call, Apple said that wearables set a new revenue record in fiscal Q1 2021, which corresponds to the fourth calendar quarter of 2020. Apple's wearables business is the size of a Fortune 120 company.

Tag: IDC

Top Rated Comments

farewelwilliams Avatar
16 months ago

You should work for Samsung. Then you can tell them all the things they are doing wrong and how to fix it. Instead of making comments about how they are doing it wrong, be a part of the solution. But I get it. It’s much easier to complain and call people names then it is to actually do something.
What a stupid idea.

That's like saying "if you don't like butterfly switch keys or touchbar in MacBooks, go work at Apple and change it yourself".

Really?
Score: 13 Votes (Like | Disagree)
farewelwilliams Avatar
16 months ago
Keep in mind, Samsung heard rumors of the Apple Watch back in 2012 and created 5 smartwatches in a span of 2 years before Apple released their first one.

Then, Samsung took the circular screen from the Moto 360 and took the rotating input mechanism from the Apple Watch to make their new smartwatches. They can't come up with good ideas on their own. They never will.

This goes to show you Samsung has no clue what they're doing. Apply the same logic to folding phones, smart tags, wireless earbuds, etc...being first doesn't mean it's going to be good and today's market proves it.
Score: 13 Votes (Like | Disagree)
ani4ani Avatar
16 months ago



Keep in mind, Samsung heard rumors of the Apple Watch back in 2012 and created 5 smartwatches in a span of 2 years before Apple released their first one.

Then, Samsung took the circular screen from the Moto 360 and took the rotating input mechanism from the Apple Watch to make their new smartwatches. They can't come up with good ideas on their own. They never will.

This goes to show you Samsung has no clue what they're doing. Apply the same logic to folding phones, smart tags, wireless earbuds, etc...being first doesn't mean it's going to be good and today's market proves it.
Even by Apple fanboys standards, this is fantasy! The "rotating input mechanism" err otherwise known as the crown has been the method used by watches for 500 years. The wrist wrapping mechanism was also not invented by Apple..or though the fantastical pricing of said item made in "special" silicon was.
Score: 8 Votes (Like | Disagree)
farewelwilliams Avatar
16 months ago

The "rotating input mechanism" err otherise known as the crown has been the method used by watches for 500 years.
Yet, Samsung didn't use it in their first 5 attempts at a smartwatch until *after* Apple Watch used it.

Did I say Apple invented the crown? Nope. You completely failed to understand what I'm saying. Either that or you're intentionally mischaracterizing what I'm trying to say because you don't really have much facts to base your accusations on.

Talk about fanboyism. ?‍♂️ ?‍♂️ ?‍♂️
Score: 7 Votes (Like | Disagree)
Apple_Robert Avatar
16 months ago
I think Apple will continue to dominate the wearables market. I use it more than I do my phone.
Score: 7 Votes (Like | Disagree)
farewelwilliams Avatar
16 months ago

Samsung just has a different approach. And is very successful by the way
They're only successful by copying ideas. That's their different approach. Sure.
Score: 7 Votes (Like | Disagree)

Related Stories

iPhone 13 Feature Candy Corn

iPhone Was the Most Popular Smartphone in Q4 2021

Tuesday January 18, 2022 5:50 am PST by
iPhones accounted for around one-fifth of all smartphone shipments in the fourth quarter of 2021, allowing Apple to reclaim first place as the biggest smartphone vendor, according to a report from Canalys. Canalys estimates that the iPhone accounted for 22 percent of worldwide smartphone shipments in the fourth quarter of 2021. The scale of Apple's shipments is thanks to strong demand for...
apple watch 6s 202009

Apple's Wearables Shipments Increasing, but Losing Market Share to Smaller Competitors

Thursday May 27, 2021 7:41 am PDT by
Apple's shipments of wearables continued to grow year-on-year in the first quarter of 2021, but the company lost overall market share to smaller rivals, according to newly-published IDC data. Companies shipped a total of 104.6 million units in the first quarter of this year, marking a 34.4 percent increase from the 77.8 million units shipped at the same time last year. This is also the first ...
iPhone SE 3 stacked

5G iPhone SE Shipments Expected to Reach Up to 30 Million Units This Year

Thursday March 17, 2022 3:57 am PDT by
Apple's new third-generation iPhone SE with 5G connectivity is set to go on general sale on Friday, and Taiwan-based analysts have today shared their shipment expectations for the device over the coming year. Apple's new iPhone SE shipments are expected to reach 30 million units in 2022, according to estimates by DigiTimes research analysts Sean Lin and Luke Lin. That's at the top-end of the ...
Apple Logo Cash Orange 1

Apple to Announce Q1 2022 Earnings on January 27

Tuesday January 4, 2022 2:17 pm PST by
Apple today updated its investor relations page to announce that earnings for the first fiscal quarter of 2022 (fourth calendar quarter) will be shared on Thursday, January 27. The first quarter earnings call will give us insight into sales of the iPhone 13 models, AirPods 3, M1 Pro and Max MacBooks, and other devices during the holiday quarter that ended in December. Apple CEO Tim Cook last ...
counterpoint apple watch market share q2 2021

More Than 100 Million People Worldwide Use an Apple Watch

Thursday August 26, 2021 10:13 am PDT by
The Apple Watch continues to be the most popular smart watch on the market, and in Q2 2021, Apple hit a new user base milestone, according to Counterpoint Research's Global Smartwatch Shipments Tracker. There are now more than 100 million active Apple Watch users thanks to the device's design, health features, and related services. It's possible Apple hit this milestone even earlier than...
apple lineup except the ipad is sad

Apple Reports All-Time Quarterly Revenue Records for iPhone, Mac, Wearables, and Services

Thursday January 27, 2022 1:50 pm PST by
Apple today reported its earnings results for the fourth quarter of 2021, which corresponds with the first quarter of the 2022 fiscal year. Overall, Apple reported revenue of $123.9 billion, which is an all-time quarterly record for the company. On a category-by-category basis, Apple also set all-time quarterly revenue records for the iPhone, Mac, Wearables, and Services:iPhone: $71.6...
Global Top 6 Smartwatch OEMs Q3 2021

Samsung Narrowing Gap With Apple Watch as Apple's Shipments Fall

Monday November 22, 2021 7:33 am PST by
While Apple maintained its dominant share of smartwatch shipments in the third quarter of 2021, the company's shipments fell as Samsung made significant gains, according to Counterpoint Research. Global smartwatch shipments in the third quarter of this year increased by 16 percent overall compared to the same time in 2020, but Apple Watch shipments declined by 10 percent. The drop may be...
iPhone 13 Feature Blue Green

iPhone Becomes Top Smartphone in China for First Time in Six Years

Wednesday January 26, 2022 5:41 am PST by
Apple became the top smartphone brand in China for the first time in six years in the fourth quarter of 2021, Counterpoint Research reports. While smartphone sales in China declined nine percent year on year for the third consecutive quarter in the fourth quarter of 2021, and smartphone sales declined two percent in 2021 for the fourth consecutive year, Apple finally surpassed Vivo to become ...

Popular Stories

iPhone 14 Pro Purple Front and Back MacRumors Exclusive

iPhone 14 Pro Renders Highlight Multiple Design Changes

Wednesday May 25, 2022 8:56 am PDT by
Leaker Jon Prosser today shared ostensibly accurate renders of the iPhone 14 Pro, providing the most accurate look yet at what the device could look like when it launches later this year. In the latest video on YouTube channel Front Page Tech, Prosser revealed renders of the iPhone 14 Pro made by Apple concept graphic designer Ian Zelbo, highlighting a range of specific design changes...
iPad Pro USB C Feature Coral

Deals: Apple's iPad Pro Reaches Up to $449 Off in Amazon's Latest Sales

Wednesday May 25, 2022 10:09 am PDT by
Amazon is marking down a wide variety of 11-inch and 12.9-inch iPad Pro models this week, with prices starting as low as $749.00 for the 11-inch tablet. You'll find the full list of sales below, all of which can be found on Amazon. Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small payment, which helps us keep...
apple account card

Wallet App Now Supports Apple Account Cards on iOS 15.5

Wednesday May 25, 2022 5:01 pm PDT by
Apple appears to have recently updated the Wallet app to allow users to add an Apple Account Card, which displays the Apple credit balance associated with an Apple ID. If you receive an App Store or Apple Store gift card, for example, it is added to an Apple Account that was previously visible in the App Store and Apple Store apps. As of today, the Apple Account balance can also be added to...
iphone 13 pro max display bleen

iPhone 14 Max Reportedly Weeks Behind Schedule [Updated]

Thursday May 26, 2022 7:25 am PDT by
The iPhone 14 Max is currently behind schedule by around three weeks, according to Haitong International Securities analyst Jeff Pu. Yesterday, Nikkei Asia reported that at least one iPhone 14 model was three weeks behind schedule due to the impact of lockdowns on Apple's supply chains in China, but it was not clear which iPhone 14 model this related to. Now, Pu has clarified that the model...
iPhone 13 Always On Feature

iPhone 14 Pro Screen Refresh Rate Upgrade Could Allow for Always-On Display

Tuesday May 24, 2022 7:23 am PDT by
Last year's iPhone 13 Pro models were the first of Apple's smartphones to come with 120Hz ProMotion displays, and while the two iPhone 14 Pro models will continue to feature the technology, their screens could well boast expanded refresh rate variability this time round. To bring ProMotion displays to the ‌iPhone 13 Pro models‌, Apple adopted LTPO panel technology with variable refresh...
Apple Tap to Pay iPhone

Apple Stores Rolling Out iPhone-to-iPhone Contactless Payments Starting Today

Wednesday May 25, 2022 6:54 am PDT by
Apple in February unveiled a new "Tap to Pay on iPhone" feature that will allow compatible iPhones to accept payments via Apple Pay, contactless credit and debit cards, and other digital wallets, with no additional hardware required. Apple began testing the feature at its Apple Park Visitor Center earlier this month, and now Bloomberg's Mark Gurman has tweeted that the feature will begin...
apple tv 4k design green

Apple Releases tvOS 15.5.1 for Apple TV HD and Apple TV 4K

Wednesday May 25, 2022 9:42 am PDT by
Apple today released tvOS 15.5.1, a minor update to the tvOS operating system that first launched in September 2021. tvOS 15.5.1 comes about 10 days after the launch of tvOS 15.5. tvOS 15.5.1 can be downloaded over the air on the Apple TV through the Settings app by going to System > Software Update. ‌‌‌‌‌‌Apple TV‌‌‌‌‌‌ owners who have automatic software updates...