Apple Continued to Dominate Wearables Market Across 2020 - MacRumors
Skip to Content

Apple Continued to Dominate Wearables Market Across 2020

Apple continued to have a dominant hold on the wearables market in the fourth quarter of 2020, according to new shipment estimates shared today by IDC. Apple shipped 55.6 million wearable devices during the quarter for 36.2 percent market share.

applewatchseroundup
That's the same market share Apple held in the fourth quarter of 2019, but overall device shipments were up from 43.7 million in Q4 2019. Apple's competitors don't even come close. Xiaomi shipped an estimated 13.5 million wearable devices for 8.8 percent market share, followed by Samsung at 13 million devices and Huawei at 10.2 million devices.

wearable devices idc q4 2020
Apple Watch shipments rose an estimated 45.6 percent thanks to the different pricing intervals of the Apple Watch Series 6, SE, and Series 3, and "hearables" shipments of AirPods, AirPods Pro, and AirPods Max surged during the quarter.

Across all of 2020, IDC believes Apple shipped 151.4 million wearable devices for 34.1 percent market share. Xiaomi was the number two wearable device manufacturer in 2020 with 50.7 million devices shipped, followed by Huawei and Samsung with 43.5 million and 40 million devices shipped, respectively.

wearable devices idc 2020
Apple does not provide specific breakdowns of the number of Apple Watch and AirPods models shipped, so IDC's data is based on estimates. During a January earnings call, Apple said that wearables set a new revenue record in fiscal Q1 2021, which corresponds to the fourth calendar quarter of 2020. Apple's wearables business is the size of a Fortune 120 company.

Tag: IDC

Popular Stories

Foldable iPhone 2023 Feature 1

Gurman: iPhone Ultra Wows Early Testers, Except for Its Camera

Sunday August 23, 2026 11:19 am PDT by
Apple's upcoming foldable iPhone Ultra is winning over the few people who have had hands-on time with the device, though the camera setup may leave some users wanting, according to Bloomberg's Mark Gurman. Writing in his latest Power On newsletter, Gurman says people who have used the device – which is reportedly referred to internally as the iPhone Ultra – like how it fits in your...
Four iPhone 18 Pro Colors Mock Feature

iPhone 18 Pro: Pre-Orders and Release Date

Thursday August 20, 2026 8:00 am PDT by
Apple has yet to reveal when the iPhone 18 Pro and iPhone Ultra will be announced and released, but the dates usually follow a familiar pattern. As usual, the iPhone event is expected to take place in the first half of September. Labor Day falls on September 7 this year. The last time the holiday was on that day was in 2020, but the iPhone event that year was delayed until October due to...
Rivian Explains Why CarPlay Debate Will Become Completely Obsolete Feature

iOS 27 Introduces CarPlay's Biggest New Feature in Years

Monday August 17, 2026 2:38 pm PDT by
Back at WWDC 2025, Apple revealed that it was planning to allow CarPlay users to watch video via AirPlay in their vehicles while they are not driving, but we did not hear many specific details about this functionality until recently. In a WWDC 2026 video aimed at developers, Apple said the CarPlay video feature is available in new vehicles that support it. When playing a video in an iPhone...

Top Rated Comments

71 months ago

You should work for Samsung. Then you can tell them all the things they are doing wrong and how to fix it. Instead of making comments about how they are doing it wrong, be a part of the solution. But I get it. It’s much easier to complain and call people names then it is to actually do something.
What a stupid idea.

That's like saying "if you don't like butterfly switch keys or touchbar in MacBooks, go work at Apple and change it yourself".

Really?
Score: 13 Votes (Like | Disagree)
71 months ago
Keep in mind, Samsung heard rumors of the Apple Watch back in 2012 and created 5 smartwatches in a span of 2 years before Apple released their first one.

Then, Samsung took the circular screen from the Moto 360 and took the rotating input mechanism from the Apple Watch to make their new smartwatches. They can't come up with good ideas on their own. They never will.

This goes to show you Samsung has no clue what they're doing. Apply the same logic to folding phones, smart tags, wireless earbuds, etc...being first doesn't mean it's going to be good and today's market proves it.
Score: 13 Votes (Like | Disagree)
71 months ago



Keep in mind, Samsung heard rumors of the Apple Watch back in 2012 and created 5 smartwatches in a span of 2 years before Apple released their first one.

Then, Samsung took the circular screen from the Moto 360 and took the rotating input mechanism from the Apple Watch to make their new smartwatches. They can't come up with good ideas on their own. They never will.

This goes to show you Samsung has no clue what they're doing. Apply the same logic to folding phones, smart tags, wireless earbuds, etc...being first doesn't mean it's going to be good and today's market proves it.
Even by Apple fanboys standards, this is fantasy! The "rotating input mechanism" err otherwise known as the crown has been the method used by watches for 500 years. The wrist wrapping mechanism was also not invented by Apple..or though the fantastical pricing of said item made in "special" silicon was.
Score: 8 Votes (Like | Disagree)
Apple_Robert Avatar
71 months ago
I think Apple will continue to dominate the wearables market. I use it more than I do my phone.
Score: 7 Votes (Like | Disagree)
71 months ago

The "rotating input mechanism" err otherise known as the crown has been the method used by watches for 500 years.
Yet, Samsung didn't use it in their first 5 attempts at a smartwatch until *after* Apple Watch used it.

Did I say Apple invented the crown? Nope. You completely failed to understand what I'm saying. Either that or you're intentionally mischaracterizing what I'm trying to say because you don't really have much facts to base your accusations on.

Talk about fanboyism. 🤦‍♂️ 🤦‍♂️ 🤦‍♂️
Score: 7 Votes (Like | Disagree)
71 months ago

Samsung just has a different approach. And is very successful by the way
They're only successful by copying ideas. That's their different approach. Sure.
Score: 7 Votes (Like | Disagree)