Apple continued to have a dominant hold on the wearables market in the fourth quarter of 2020, according to new shipment estimates shared today by IDC. Apple shipped 55.6 million wearable devices during the quarter for 36.2 percent market share.
That's the same market share Apple held in the fourth quarter of 2019, but overall device shipments were up from 43.7 million in Q4 2019. Apple's competitors don't even come close. Xiaomi shipped an estimated 13.5 million wearable devices for 8.8 percent market share, followed by Samsung at 13 million devices and Huawei at 10.2 million devices.
Apple Watch shipments rose an estimated 45.6 percent thanks to the different pricing intervals of the Apple Watch Series 6, SE, and Series 3, and "hearables" shipments of AirPods, AirPods Pro, and AirPods Max surged during the quarter.
Across all of 2020, IDC believes Apple shipped 151.4 million wearable devices for 34.1 percent market share. Xiaomi was the number two wearable device manufacturer in 2020 with 50.7 million devices shipped, followed by Huawei and Samsung with 43.5 million and 40 million devices shipped, respectively.
Apple does not provide specific breakdowns of the number of Apple Watch and AirPods models shipped, so IDC's data is based on estimates. During a January earnings call, Apple said that wearables set a new revenue record in fiscal Q1 2021, which corresponds to the fourth calendar quarter of 2020. Apple's wearables business is the size of a Fortune 120 company.
Monday November 10, 2025 1:08 pm PST by Juli Clover
Today marks the fifth anniversary of the Apple silicon chip that replaced Intel chips in Apple's Mac lineup. The first Apple silicon chip, the M1, was unveiled on November 10, 2020. The M1 debuted in the MacBook Air, Mac mini, and 13-inch MacBook Pro.
The M1 chip was impressive when it launched, featuring the "world's fastest CPU core" and industry-leading performance per watt, and it's only ...
Tuesday November 11, 2025 9:48 am PST by Joe Rossignol
Apple released the first iOS 26.2 beta last week. The upcoming update includes a handful of new features and changes on the iPhone, including a new Liquid Glass slider for the Lock Screen's clock, offline lyrics in Apple Music, and more.
In a recent press release, Apple confirmed that iOS 26.2 will be released to all users in December, but it did not provide a specific release date....
Monday November 10, 2025 1:55 am PST by Tim Hardwick
Apple will conceal the front-facing camera under the screen of its 2027 iPhone, a Chinese leaker said today, corroborating reports that Apple's 20th anniversary iPhone will have no visible cutouts in the display.
Weibo-based account Digital Chat Station said Apple's development of under-screen camera technology was progressing as planned for adoption in 2027, one year after it will...
Tuesday November 11, 2025 1:23 am PST by Tim Hardwick
Apple has teamed up with Japanese fashion house ISSEY MIYAKE to launch iPhone Pocket, a 3D-knitted limited edition accessory designed to carry an iPhone, AirPods, and other everyday items.
The accessory is like a stretchy pocket, not unlike an iPod Sock, but elongated to form a strap made of a ribbed, elastic textile that fully encloses an iPhone yet allows you to glimpse the display...
Monday November 10, 2025 11:41 am PST by Juli Clover
The thin, light iPhone Air sold so poorly that Apple has decided to delay the launch of the next-generation iPhone Air that was scheduled to come out alongside the iPhone 18 Pro, reports The Information.
Apple initially planned to release a new iPhone Air in fall 2026, but now that's not going to happen.
Since the iPhone Air launched in September, there have been reports of poor sales...
Apple is expected to announce a new HomePod mini imminently, headlining with new chips. Here are all of the new features we're expecting.
The second-generation HomePod mini is highly likely to contain a more up-to-date chip for more advanced computational audio and improved responsiveness. The current HomePod mini is equipped with the Apple Watch Series 5's S5 chip from 2019. Apple is likely ...
We're officially in the month of Black Friday, which will take place on Friday, November 28 in 2025. As always, this will be the best time of the year to shop for great deals, including popular Apple products like AirPods, iPad, Apple Watch, and more. In this article, the majority of the discounts will be found on Amazon.
Note: MacRumors is an affiliate partner with some of these vendors. When ...
The future of Apple Fitness+ is "under review" amid a reorganization of the service, according to Bloomberg's Mark Gurman.
In the latest edition of his "Power On" newsletter, Gurman said that Apple Fitness+ remains one of the company's "weakest digital offerings." The service apparently suffers from high churn and little revenue.
Nevertheless, Fitness+ has a small, loyal fanbase that...
Cellular carriers have always offered big savings on the newest iPhone models during the holidays, and Black Friday 2025 sales have kicked off at AT&T, Verizon, T-Mobile, and more. Right now we're tracking notable offers on the iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max, and iPhone Air. For even more savings, keep an eye on older models during the holiday shopping season.
Note: MacRumors is...
Thursday November 6, 2025 11:12 am PST by Joe Rossignol
Apple today updated its trade-in values for select iPhone, iPad, Mac, and Apple Watch models. Trade-ins can be completed on Apple's website, or at an Apple Store.
The charts below provide an overview of Apple's current and previous trade-in values in the U.S., according to its website. Maximum values for most devices either decreased or saw no change, but the iPad Air received a slight bump.
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You should work for Samsung. Then you can tell them all the things they are doing wrong and how to fix it. Instead of making comments about how they are doing it wrong, be a part of the solution. But I get it. It’s much easier to complain and call people names then it is to actually do something.
What a stupid idea.
That's like saying "if you don't like butterfly switch keys or touchbar in MacBooks, go work at Apple and change it yourself".
Keep in mind, Samsung heard rumors of the Apple Watch back in 2012 and created 5 smartwatches in a span of 2 years before Apple released their first one.
Then, Samsung took the circular screen from the Moto 360 and took the rotating input mechanism from the Apple Watch to make their new smartwatches. They can't come up with good ideas on their own. They never will.
This goes to show you Samsung has no clue what they're doing. Apply the same logic to folding phones, smart tags, wireless earbuds, etc...being first doesn't mean it's going to be good and today's market proves it.
Keep in mind, Samsung heard rumors of the Apple Watch back in 2012 and created 5 smartwatches in a span of 2 years before Apple released their first one.
Then, Samsung took the circular screen from the Moto 360 and took the rotating input mechanism from the Apple Watch to make their new smartwatches. They can't come up with good ideas on their own. They never will.
This goes to show you Samsung has no clue what they're doing. Apply the same logic to folding phones, smart tags, wireless earbuds, etc...being first doesn't mean it's going to be good and today's market proves it.
Even by Apple fanboys standards, this is fantasy! The "rotating input mechanism" err otherwise known as the crown has been the method used by watches for 500 years. The wrist wrapping mechanism was also not invented by Apple..or though the fantastical pricing of said item made in "special" silicon was.
The "rotating input mechanism" err otherise known as the crown has been the method used by watches for 500 years.
Yet, Samsung didn't use it in their first 5 attempts at a smartwatch until *after* Apple Watch used it.
Did I say Apple invented the crown? Nope. You completely failed to understand what I'm saying. Either that or you're intentionally mischaracterizing what I'm trying to say because you don't really have much facts to base your accusations on.
